Experience

ARVI SA

• Switzerland
• Beverage Manufacturing
• 1 - 100 Employee

• Communication Specialist

  • Oct 2022 - Present



Swiss Medical Network

• Switzerland
• Hospitals and Health Care
• 200 - 300 Employee

• • Feb 2020 - Jun 2022

• • Feb 2020 - Jan 2021



The North Face, a VF Company

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Wholesale marketing trainee

  • Nov 2018 - Nov 2019

  • Support of the development and implementation of wholesale marketing plans and tools across EMEA with a strong focus on digital activities with Strategic Accounts (Zalando, Amazon and Asos), such as managing high quality content creation and amendment, Brand Shop refreshes, and catalogue building and upload • Organization and execution of events (i.e. Free Solo movie Premieres across Switzerland) • Support of the POP material creation process across EMEA countries • Content request briefing to external agencies and other third parties and delivery of assets according to specific deadlines and plans • Cross-functional projects with the Ecommerce team, i.e. creation and implementation of the B2B marketing content platform, by developing its functionalities, usability and design. Show less



Radiotelevisione Svizzera (RSI)

• Switzerland
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Marketing consultant

  • Mar 2018 - Jun 2018

  • Organization of a Consumer Research to segment the target audience and identify the user types of the company • Design and implementation of qualitative and quantitative marketing research techniques (Focus groups, face to face interviews, surveys) • Design of specific marketing strategies to employ with each user persona resulting from the analysis. • Organization of a Consumer Research to segment the target audience and identify the user types of the company • Design and implementation of qualitative and quantitative marketing research techniques (Focus groups, face to face interviews, surveys) • Design of specific marketing strategies to employ with each user persona resulting from the analysis.



Old Captain Co.

• Lugano

• Google AdWords digital marketing campaigns

  • Mar 2018 - May 2018

  • Creation and management of Digital Marketing campaigns on Google AdWords • Focus on Search Network and Display Network types of campaigns working with keywords, images and GIF to advertise the Brand and its products • Objective: increase brand awareness and boost traffic and conversion • Creation and management of Digital Marketing campaigns on Google AdWords • Focus on Search Network and Display Network types of campaigns working with keywords, images and GIF to advertise the Brand and its products • Objective: increase brand awareness and boost traffic and conversion



AS Varese 1910

• Varese

• Marketing Internship

  • Apr 2015 - Jun 2015

  • Support of the Marketing team in advertising and increasing the status of the football club with different target audiences • Management of online and offline benchmarking activities. • Support of the Marketing team in advertising and increasing the status of the football club with different target audiences • Management of online and offline benchmarking activities.