Tatiana Castellanos

Jr. Digital Strategist at Hager Sharp
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Contact Information
Location
Alpharetta, Georgia, United States, GE
Languages
  • Spanish -

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Experience

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Jr. Digital Strategist
      • Oct 2021 - Present

      • Maintain monthly content calendar for multiple clients. • Execute paid media from the editorial process to loading and optimizing ads on Google Ads and Facebook. • Conduct research and stay abreast of trends on social media - organic and paid content. • Create social media strategies for clients. • Report on organic and paid metrics on monthly, quarterly, and annual bases. • Maintain monthly content calendar for multiple clients. • Execute paid media from the editorial process to loading and optimizing ads on Google Ads and Facebook. • Conduct research and stay abreast of trends on social media - organic and paid content. • Create social media strategies for clients. • Report on organic and paid metrics on monthly, quarterly, and annual bases.

    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Social Media Manager
      • Apr 2021 - Sep 2021

      • Organized video/photoshoots. • Shot & edited videos for social networks; Created infographics. • Maintained content calendars for Instagram, Facebook, LinkedIn, Twitter & Tik Tok. • Conducted social listening. • Responded to all customer outreach & reviews. • Organized video/photoshoots. • Shot & edited videos for social networks; Created infographics. • Maintained content calendars for Instagram, Facebook, LinkedIn, Twitter & Tik Tok. • Conducted social listening. • Responded to all customer outreach & reviews.

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Social Media Associate
      • Oct 2020 - Apr 2021

      • Brainstormed new ideas for social media video content • Shot & edited multiple videos for IG reels, IGTV, & Tik Tok • Responded to customer feedback via comments & DMs • Brainstormed new ideas for social media video content • Shot & edited multiple videos for IG reels, IGTV, & Tik Tok • Responded to customer feedback via comments & DMs

    • English Teacher
      • Sep 2018 - Sep 2020

    • Special Education Teacher
      • Jan 2019 - Jun 2019

    • United States
    • Education Administration Programs
    • 700 & Above Employee
    • Corps Member
      • Apr 2017 - Jun 2019
    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Lead Teacher
      • Aug 2017 - Aug 2018
    • Spain
    • Construction
    • Public Relations Intern
      • Jul 2015 - Sep 2015

      • Wrote an editorial for the CEO of one of the largest lending organizations in the U.S. which was published in the NY Daily News. • ​Wrote and edited pitches that secured media placement in news outlets such as NY Daily News, Craine's, Yahoo, CNN espanol, etc. • Wrote an editorial for the CEO of one of the largest lending organizations in the U.S. which was published in the NY Daily News. • ​Wrote and edited pitches that secured media placement in news outlets such as NY Daily News, Craine's, Yahoo, CNN espanol, etc.

    • United States
    • Higher Education
    • Marketing Intern
      • Sep 2014 - Dec 2014

      • Covered events on campus and wrote articles to market the University in an unbiased and professional manner to be published on the school's website. • Conducted interviews in person, over the phone and via e-mail. • Assisted and shadowed editors and writers with stories, press releases, and events. • Covered events on campus and wrote articles to market the University in an unbiased and professional manner to be published on the school's website. • Conducted interviews in person, over the phone and via e-mail. • Assisted and shadowed editors and writers with stories, press releases, and events.

    • Newspaper Publishing
    • 1 - 100 Employee
    • Journalism Intern
      • Mar 2013 - Jun 2013

      • Conducted interviews for story leads. • Drafted news articles; Wrote features on events and leaders in the neighborhood. • Assisted journalists with articles and press releases. • Conducted interviews for story leads. • Drafted news articles; Wrote features on events and leaders in the neighborhood. • Assisted journalists with articles and press releases.

Education

  • St. John's University
    Bachelor of Arts (B.A.), English
    2013 - 2017
  • Queens High School of Teaching
    Liberal Arts
    2009 - 2013

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