Experience

Berman Pr Consulting

• Public Relations and Communications Services
• 1 - 100 Employee

• President

  • Jan 2005 - Present

  Independent consultant contracted by award-winning marketing agencies and small businesses January 2005 – Present Services provided to Clients: • Development of strategic public relations campaigns with a focus on media relations and events • Increase brand awareness with target audiences through memorable events and experiences • Create press kits that are carefully crafted to ensure a positive response from media • Enhance clients’ web presence through innovative website tactics and the execution of robust social media strategies • Provide US Hispanic media market counsel and introduce media contacts to brand • Support public relations agencies’ Fortune 500 clients with seasoned media pitching expertise • Secure notable media clips including The Wall Street Journal, The Miami Herald, Univision’s Despierta America, CNN en Español, Telemundo’s Al Rojo Vivo to name a few Client Roster includes: • The Axis Agency • GolinHarris • Hill and Knowlton Latin America • The Jeffrey Group • Webershandwick • ThinkLatino • Hispanic Media Trainers, LLC • Miami Beach Cosmetic and Plastic Surgery Center • Balsera Communications • Winstead Marketing • Alban Communications Noteworthy Campaign Experience: Absolut Vodka, Association of Tennis Professionals, Axe Hair, Burger King, Butterball, California Avocado Commission, Child Foundation Charity, Chili’s, CVS Pharmacy, DHL Latin America, Direct TV Mas, Disney Pictures, Fox Sports En Español, Go Direct, HBO Latino, King Tut Exhibition, McNeil Pediatrics, Miami Fashion Week of the Americas, Miami Science Museum, New Line, Paramount, Picturehouse, Rocco Donna Hair & Beauty Art, Rogue Pictures, Sony Ericsson, Staples, Sony Pictures, Suave Professionals, Susan G. Komen, Texas Instruments, The Education Fund, Titanic: The Exhibition, Toyota, Universal Pictures, Verizon Wireless, Warner Brothers, Western Union, Yahoo En Español. Show less



Think Latino

• Manager, East Coast Publicity and Special Events

  • Sep 2007 - Aug 2008

  *Manage several film releases independently and ensure broadcast coverage in the Eastern Region of the US for major film studios. •Utilize strong media contacts to organize successful Miami press days with national, regional, and local media and talent from films. •National campaign lead in select theatrical releases and manage team members to submit a final report to the client that details the publicity and promotional aspects of the campaign to Hispanic audiences. •Write press releases, pitch letters, and develop “out of the box” media strategy campaigns that include unique publicity angles and proven tactics. •Manage extensive rolodex of media and influential word of mouths groups and invite them to press and promotional screenings in all East Coast cities. •Create grass roots events at the local level with community organizations to generate buzz and excitement around particular film openings. Show less



Interpublic Group (IPG)

• United States
• Advertising Services
• 700 & Above Employee

• Dedicated Consultant, US Hispanic Practice

  • Mar 2005 - Aug 2007

  •WeberShandwick: Miami Lead for Go Direct, national campaign sponsored by the US Department of the Treasury and the Federal Reserve Bank. Campaign relied on a strong media relations component. In addition, account requires managing team, providing counsel for implementing tactical matters at a local level linked to strategic national plan, proactively securing key partners, maintaining strong working relationships with partners, community leaders and media. •GolinHarris: Utilized established media relationships and event marketing experience to create awareness for Museum exhibition accounts. Furthermore, GH responsibilities include assisting with media pitching, brainstorming and strategy development for major Fortune 500 Clients seeking to penetrate the US Hispanic market at a national level. •The Axis Agency: Ensured successful launch of L’Bel and Absolut Vodka new flavors in media driven events such as Univision’s Premio Lo Nuestro and Premios Fox Sports. Show less



CMGRP, Inc. (Weber Shandwick, GolinHarris and The Axis Agency)

• Senior Account Executive

  • 2005 - 2007



Arenas Entertainment

• United States
• Entertainment Providers
• 1 - 100 Employee

• Junior Publicist

  • Jun 2004 - Dec 2004



Conexion PR

• Account Executive

  • Feb 2003 - Mar 2004