Experience

NBCUniversal Local

• United States
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• President and General Manager Telemundo Colorado and Telemundo Utah, NBCUniversal Local Division

  • Jan 2023 - Present

• President and General Manager Telemundo Colorado, NBCUniversal Local Division

  • Aug 2022 - Present



NBC Universal Owned Television Stations

• President and General Manager KDEN Telemundo Denver, NBCUniversal Owned Television Stations

  • May 2019 - Aug 2022



NBCUniversal Owned Television Stations

• Director of Local and Regional Sales for the NBCU/Telemundo NY Region

  • Jan 2019 - May 2019



NBCUniversal Owned Television Stations - Telemundo Station Group

• New York, New York

• Director, Northeast National Sales

  • Nov 2014 - Dec 2018

  • Responsible for managing all national sales efforts for the Telemundo Owned Stations and Affiliates across the Northeast region. • Implement the stations group’s collective strategy with all agencies and advertisers in order to grow revenue and achieve business plan goals. • Work directly with national account managers and the national sales organization to service and grow strategic accounts. • Cultivate and develop relationships with all key agencies and advertisers throughout… Show more • Responsible for managing all national sales efforts for the Telemundo Owned Stations and Affiliates across the Northeast region. • Implement the stations group’s collective strategy with all agencies and advertisers in order to grow revenue and achieve business plan goals. • Work directly with national account managers and the national sales organization to service and grow strategic accounts. • Cultivate and develop relationships with all key agencies and advertisers throughout the region. • Provide strategic input in setting and maintaining sales targets for the National Sales account executives in the territory, and work close with SVP, stations VPOS’s, and National Sales Managers to ensure all goals are obtained. • Grow station’s share of advertising dollars by developing and selling sponsorships to non-traditional accounts and actively participate with the account managers on all negotiations. • Oversee the management of accounts receivables relating to national accounts. • Clearly communicate expectations of performance and establish and maintain a professional and motivated staff through Company’s performance management process. • Deliver presentations to Corporate Senior Management and assist VP, NSO and VPOS' with maintaining relationships and negotiating and closing major deals when needed. • Oversees the planning and execution of sales meetings, community and goodwill events and station representation at trade association meetings. • Recruit, hire, and retain sales talent to build future pipeline. • Coach and mentor Account Executives in the field to identify and communicate areas of strength and needed improvements. Holds regular sales and marketing meetings to train and evaluate progress. • Create a positive working environment by operating with the highest degree of integrity, and deliver on the company’s overall values and credo. Show less • Responsible for managing all national sales efforts for the Telemundo Owned Stations and Affiliates across the Northeast region. • Implement the stations group’s collective strategy with all agencies and advertisers in order to grow revenue and achieve business plan goals. • Work directly with national account managers and the national sales organization to service and grow strategic accounts. • Cultivate and develop relationships with all key agencies and advertisers throughout… Show more • Responsible for managing all national sales efforts for the Telemundo Owned Stations and Affiliates across the Northeast region. • Implement the stations group’s collective strategy with all agencies and advertisers in order to grow revenue and achieve business plan goals. • Work directly with national account managers and the national sales organization to service and grow strategic accounts. • Cultivate and develop relationships with all key agencies and advertisers throughout the region. • Provide strategic input in setting and maintaining sales targets for the National Sales account executives in the territory, and work close with SVP, stations VPOS’s, and National Sales Managers to ensure all goals are obtained. • Grow station’s share of advertising dollars by developing and selling sponsorships to non-traditional accounts and actively participate with the account managers on all negotiations. • Oversee the management of accounts receivables relating to national accounts. • Clearly communicate expectations of performance and establish and maintain a professional and motivated staff through Company’s performance management process. • Deliver presentations to Corporate Senior Management and assist VP, NSO and VPOS' with maintaining relationships and negotiating and closing major deals when needed. • Oversees the planning and execution of sales meetings, community and goodwill events and station representation at trade association meetings. • Recruit, hire, and retain sales talent to build future pipeline. • Coach and mentor Account Executives in the field to identify and communicate areas of strength and needed improvements. Holds regular sales and marketing meetings to train and evaluate progress. • Create a positive working environment by operating with the highest degree of integrity, and deliver on the company’s overall values and credo. Show less



NBCUniversal Owned Television Stations - Telemundo Group

• New York, NY

• National Sales Manager at WNJU Telemundo NY

  • Jul 2008 - Nov 2014

  • Responsible for Telemundo New York’s national and digital sales budgets through leadership and dotted line supervision of six NBC Universal/Telemundo National Sales Offices in LA, Chicago, Miami, Dallas, NY and Mexico • Drives annual business with key clients encouraging them to include upscale events and specials such as the Olympics, Miss Universe, Barclay’s English Premiere League and The Latin Music Billboard Awards to their advertising portfolios • Maintains professional… Show more • Responsible for Telemundo New York’s national and digital sales budgets through leadership and dotted line supervision of six NBC Universal/Telemundo National Sales Offices in LA, Chicago, Miami, Dallas, NY and Mexico • Drives annual business with key clients encouraging them to include upscale events and specials such as the Olympics, Miss Universe, Barclay’s English Premiere League and The Latin Music Billboard Awards to their advertising portfolios • Maintains professional relationships with blue chip advertisers and agencies to continually increase market share and station’s bottom line • Solidifies partnerships through uniquely customized, 360-degree marketing concepts and cross-promotions, utilizing multiple platforms including: television, digital media, events, product integration and out-of-home advertising • Known throughout industry for delivering and sustaining revenue and profit gains in highly competitive and evolving Spanish-language spot market • Key player in overall station budget planning presentation to NBC Universal executive leadership team Show less • Responsible for Telemundo New York’s national and digital sales budgets through leadership and dotted line supervision of six NBC Universal/Telemundo National Sales Offices in LA, Chicago, Miami, Dallas, NY and Mexico • Drives annual business with key clients encouraging them to include upscale events and specials such as the Olympics, Miss Universe, Barclay’s English Premiere League and The Latin Music Billboard Awards to their advertising portfolios • Maintains professional… Show more • Responsible for Telemundo New York’s national and digital sales budgets through leadership and dotted line supervision of six NBC Universal/Telemundo National Sales Offices in LA, Chicago, Miami, Dallas, NY and Mexico • Drives annual business with key clients encouraging them to include upscale events and specials such as the Olympics, Miss Universe, Barclay’s English Premiere League and The Latin Music Billboard Awards to their advertising portfolios • Maintains professional relationships with blue chip advertisers and agencies to continually increase market share and station’s bottom line • Solidifies partnerships through uniquely customized, 360-degree marketing concepts and cross-promotions, utilizing multiple platforms including: television, digital media, events, product integration and out-of-home advertising • Known throughout industry for delivering and sustaining revenue and profit gains in highly competitive and evolving Spanish-language spot market • Key player in overall station budget planning presentation to NBC Universal executive leadership team Show less