Experience

Streamlabs

• United States
• Software Development
• 1 - 100 Employee

• Product Marketing Manager

  • Jun 2022 - Present

  Leading a number of exciting emerging tool/feature launches for the Streamlabs brand, and managing all go-to-market strategies. Some of the projects I've had my hand in that have gone live during my time here have been Collab Cam, Streamlabs Video Editor, Streamlabs Podcast Editor, Seamless creator workflow, Cross Clip, and our Crowd Control App Launch. I have a passion for DEI and pulling in diverse minority creators that can tell their stories, and have been also managing our DEI… Show more Leading a number of exciting emerging tool/feature launches for the Streamlabs brand, and managing all go-to-market strategies. Some of the projects I've had my hand in that have gone live during my time here have been Collab Cam, Streamlabs Video Editor, Streamlabs Podcast Editor, Seamless creator workflow, Cross Clip, and our Crowd Control App Launch. I have a passion for DEI and pulling in diverse minority creators that can tell their stories, and have been also managing our DEI efforts by sourcing creators to host charity streams on the Streamlabs Twitch channel every month. We hit over $2K in donations for most of the months this year, and are looking at reaching $10K+ in charity donations by the end of the year - solely fueled by these monthly creator streams! This program is in tandem with efforts with our Logitech G family, and I am working closely with their team to build out even more DEI touchpoints across the board as the year progresses. Show less



Self Employed

• Online Audio and Video Media
• 700 & Above Employee

• Content Creator/Freelance Creative Strategist

  • Feb 2017 - Dec 2022

  Greater New York City Area I have helped a number of musicians, entrepreneurs and content creators with full-on social strategy overhauls, branding and promotional rollouts and strategy throughout my time post-grad. In addition, I previously worked at Quality Goods Records, a leading electronic label in the space, as a Social Media/Content Strategist and helped to push out content and marketing rollout for a number of big artist releases like UZ, Oski, Eyezic and more.



Audius

• United States
• Software Development
• 1 - 100 Employee

• Creative Strategist

  • Dec 2021 - May 2022

  Remote Worked on the Audius team to create original content for our social channels and support artists through integrating their releases into the editorial calendar for the brand. Created graphics, static imagery and video content across Instagram and TikTok and was able to increase following by 10K, engaged accounts by 45%, reach by 55% and impressions by 50% in only 5 months time.



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Creative & Experiential Strategist

  • Nov 2018 - Dec 2021

  New York, United States I took on a new role as an Experiential & Creative Strategist at Unilever, focusing in on the SheaMoisture & SheaMoisture Men brands. In this role I created social assets, ideate on campaigns, and help to build the visual ID of the SheaMoisture brand on social media. In addition, I will continue to innovate in the virtual and IRL events space, looking for new exciting opportunities for the brand.

• Sr Assistant Brand Manager

  • Nov 2018 - Mar 2019

  Greater New York City Area Sr Assistant Brand Manager at Unilever, under the Sundial Brands Team. I work on building events from the ground up, from ideation to activation. My scope of work includes Brand event partnerships, brainstorming new event concepts, and working out logistics and planning details every step of the way. From graphic designing signage and marketing collaterals, to creating detailed workback schedules, maintaining vendor & Talent relationships, and managing activations onsite to make… Show more Sr Assistant Brand Manager at Unilever, under the Sundial Brands Team. I work on building events from the ground up, from ideation to activation. My scope of work includes Brand event partnerships, brainstorming new event concepts, and working out logistics and planning details every step of the way. From graphic designing signage and marketing collaterals, to creating detailed workback schedules, maintaining vendor & Talent relationships, and managing activations onsite to make sure everything runs smoothly, I have a breadth of experience in the Event space. Most recently, I was able to bring to life SheaMoisture's two activations at the 25th Annual Essence Festival, the largest music and arts festival in the country.



Electric Hawk

• Musicians
• 1 - 100 Employee

• Marketing Director

  • Dec 2020 - Jul 2021

  I managed a team of 6, guiding the social strategy across all channels and all music release rollout schedules. Responsible for the day-to-day management and strategy of the Electric Hawk social channels, Twitter FB and IG, with IG being my main focus. I produce all content for Instagram Stories, as well as curate the feed, driving engagement and writing relevant and exciting copy. Produced a cohesive social strategy for the Twitter (14K+), FB (1500), and IG (5.2K) to revamp the channels… Show more I managed a team of 6, guiding the social strategy across all channels and all music release rollout schedules. Responsible for the day-to-day management and strategy of the Electric Hawk social channels, Twitter FB and IG, with IG being my main focus. I produce all content for Instagram Stories, as well as curate the feed, driving engagement and writing relevant and exciting copy. Produced a cohesive social strategy for the Twitter (14K+), FB (1500), and IG (5.2K) to revamp the channels, keeping in mind the brand audience and making sure to track for major KPIs.

• Marketing Manager

  • May 2020 - Dec 2020

  Brooklyn, New York, United States Produce all content for Instagram Stories, as well as curate the feed, driving engagement and writing relevant and exciting copy.

• Contributing Writer

  • Nov 2019 - Dec 2020

  Brooklyn, New York, United States



Malaika Apparel

• Brand Logistics Expert

  • Sep 2016 - Nov 2018

  Greater New York City Area Helping to keep updated on upcoming fashion trends and using the information to better brainstorm for new products for the Pan-African clothing line Malaika Apparel. In addition, I also strategize for social media marketing efforts and overall digital communications for the brand as a whole. Recently, my role has shifted slightly to work closer on product development and innovation to create products that are on trend and continue to reflect the brand's core message.



BUXOM Cosmetics

• United States
• Cosmetics
• 1 - 100 Employee

• PR & Marketing Consultant

  • Jan 2018 - Oct 2018

  New York, New York Learning the full extent of PR and Marketing efforts for a global brand, I chronicle impressions through the creation of weekly coverage reports and manage influencer mailers for the manager of Global Public Relations/Influencer Partnerships. On the Marketing side, I have had creative freedom to design promotional inserts for sampling programs, manage retailer comp and early needs, as well as create ads for new channels. My biggest current project is spearheading a large PDP overhaul across… Show more Learning the full extent of PR and Marketing efforts for a global brand, I chronicle impressions through the creation of weekly coverage reports and manage influencer mailers for the manager of Global Public Relations/Influencer Partnerships. On the Marketing side, I have had creative freedom to design promotional inserts for sampling programs, manage retailer comp and early needs, as well as create ads for new channels. My biggest current project is spearheading a large PDP overhaul across channels for the brand. Show less



Urban Outfitters

• United States
• Apparel & Fashion
• 700 & Above Employee

• Sales Associate

  • Aug 2016 - Jan 2018

  Ithaca, NY



Raine Magazine

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Marketing/Social Intern

  • Aug 2017 - Oct 2017

  Greater New York City Area I helped to assist and run the founder at the 10 year anniversary issue release, as well as ran social media during the event. I created an entire social media plan and began implementation on the Twitter and Instagram channels. In addition, I learned multiple different programs and software such as Planoly, Calendly, Asana, Slack, and more in helping to organize and implement an effective plan for consistent and powerful social media and branding.