Experience

NATURA Sugaring Melt & Wax Spa

• United States
• Retail
• 1 - 100 Employee

• Business Operations Manager

  • Oct 2019 - Present

  Management and business development of 3 Natura Spa franchises: La Mesa, Pacific Beach, and Solana Beach locations.Purchase and control the inventory and machinery related to services rendering and retail.Hiring, managing, and training the spa's staff focused on sales performance and future prospection. Coaching staff and monitoring performance daily, solving employee and customer matters to increase customer retention.Customer experience management and demands per company policies with a focus on sales improvement. Coordinating and managing major spa projects, including software transitions from initiation to implementation and employee training. Leading 27 employees in developing products and promotions, sales analysis, and creative services according to customer demand.Developed, implemented, and supervised the membership program and its promotion.Work closely with all franchise owners to maintain business operation consistency and positive business development in San Diego.Improving skin care and hair removal segment product/services sales margin by 35% for San Diego Natura Spa locations annually. Show less

• Marketing Manager

  • Jan 2017 - Oct 2019

  Develop, execute, and track marketing plans that drive sales, branding awareness, and customer retain.Exceed sales and profit goals by supervising all marketing and planning activities.Developed, implemented and super supervision of membership system and its promotion.Strengthen product branding initiatives and membership sales by developing communication campaigns, promotional materials, market intelligence information and databases for regional market to maximize outreach.Align activities with corporate objectives by coordinating marketing and sales processes with the sales team.Confer with advertising agency to develop and implement marketing plans.Create and launch enhanced content strategies, improving product/services conversion.Leverage industry trends and competitive analysis to improve marketing campaign performance.Liaise with sales, employee services and customer relations personnel to drive on-time, under-budget project completion.Improved skin care and hair removal segment product/services margin by 35% for San Diego Natura Spa locations.Manage web-based demand generation campaigns by collaborating with internal channels to develop brand consistency and best practices.Develop and implement digital marketing plans that incorporate SEO, social media platforms, Google and Yelp pages.Boost advertising exposure by negotiating rates and magazine placements, email marketing and Google AdWords.Collaborate with sales, service, finance and HR departments to contribute with employee training and influence critical business growth outcomes and new ideas.Research market competitors and trends in customer industries to identify potential new products and service opportunities. Show less

• Spa Manager

  • Aug 2016 - Jan 2017

  Operating one of Natura Spa franchises by managing staff, guests, customer services, transactions, sales, inventory, and marketing.



Enoteca Adriano

• United States
• Restaurants

• Web Content Manager

  • Mar 2016 - Dec 2019

  Used Wix Platform to build Enoteca Adriano and Via Adriano restaurants in San Diego-CA. Design visual and graphic images to use on multiple platforms. Repair issues causing site crashes, resulting in elevated uptime and increased sales. Increase web traffic by improving navigation, creating dynamic media sections and adding social media plugins. Create web materials such as images and redirect links for use in marketing and email campaigns. Review information and elements regularly on websites and pages for accuracy and functionality. Show less



Alternative Strategies

• United States
• Advertising Services
• 1 - 100 Employee

• International Social Media Intern

  • Jan 2016 - Jun 2016

  Wrote and uploaded quality posts for client's various social media pages, improving overall traffic in entertainment industry. Responded to all comments and questions from Twitter, Facebook and Instagram pages promptly and tagged photos with engaging questions and remarks. Promoted the social media program by implementing SEO optimization best practices. Utilized Hootsuite to assess data gleaned from social media activities and campaigns. Constructed editorial calendars to manage content and plan specific and timely marketing campaigns based on event launch dates. Participated in brainstorming sessions to discuss ideas and develop online marketing campaigns for each client. Improved short- and long-term digital marketing strategies. Aligned all visual design and brand messaging elements to deliver consistency across digital advertising and marketing platforms. Monitored client accounts for questions and feedback to provide exceptional experience for customers. Analyzed market data to determine and target key audience or segments according to business goals. Show less



Grupo Companhia

• Online Audio and Video Media
• 1 - 100 Employee

• Marketing and Sales Manager

  • Dec 2012 - Dec 2014

  Explored new business and branding partnerships with high-profile clients, becoming first employee in department to execute this type of strategy partnering with company's CEO.Delivered television - "Companhia de Viagem" TV Show - and print publicity - "Companhia de Viagem", "Companhia de Negocios" and "HighEnd" magazines - by developing and establishing partnership promotion with high profile client.Strengthened product branding initiatives by developing communication campaigns, Social Media posts, and website content for Companhia de Viagem TV show.Achieved profitability goals by developing and implementing all Grupo Companhia's magazines commercial activities and advertise sales.Conferred with advertising managers and designers to develop and implement marketing plans and magazines creation.Represented clients to internal and external marketing efforts, advocating for individual needs and pushing strategic agendas.Organized and executed lead generation meetings with CEO's of multinational companies in Brazil for Grupo Companhia marketing projects presentations.Coordinated and managed marketing services sales and implementation in partnership with client's marketing departments.Collaborated with sales, service, finance and logistics departments to influence critical business growth outcomes. Show less

• Marketing Assistant

  • Nov 2011 - Dec 2012

  Coordinated the advertising, publication, commercial, editorial and merchandising functions of the Companhia de Viagem and Companhia de Negócios magazines and the Companhia de Viagem TV show. Produced, organized and coordinated internal and allied brands events. Created giveaways, promotions and brand activities with customers and with TV show audience. Provided daily content for the website and social media with news and tips involving travel as related subject. Implemented the marketing strategies and tactics under the Marketing Director and Vice-President coordination.Increased the exposure of the client's brand in a notable growth margins, using the Companhia de Viagem platform. Also, increased the exposure of the Grupo Companhia brand by 80% among the business market. Show less