Experience

Medicine Wheel Natural Healing

• Canada
• Alternative Medicine
• 1 - 100 Employee

• Director of Operations

  • Sep 2022 - Present

• Head Of Marketing & Wholesale

  • Mar 2020 - Present

  Created and implemented short-term (6-month) & long-term marketing plans which directly resulted in a 24% increase in memberships Researched, developed, & launched a complex tiered loyalty program which directly resulted in a new stream of revenue acquiring over 9,500 subscriptions from existing and new members within the first yearDeveloped high-value content while analyzing existing industry strategies and implemented social media plans recognizing and adhering to Canadian cannabis guidelinesLed multiple cross-functional teams from end to end including design, developing product roadmaps, and creating a communication strategy that focused on presenting our brand to the public which resulted in multiple successful campaigns that increased both the basket size and frequency of our customersAdapted to the ever-changing environment of the current global health crisis and pivoted our brick and mortar store to e-commerce and designed and developed a website that surpassed $1 million in sales during the first two waves of the pandemicDeveloped and designed marketing materials such as; business cards, logos, banners, product labels, radio ads, various store signage, digital content, blogs, and more which supported all marketing campaignsDeveloped a marketing strategy to launch a new product in collaboration with a non-profit organization called Rainbow Railroad which spotlights LGBT2+ struggles globally which resulted in this product becoming one of our highest revenue streamsStrengthened existing and acquired new B2B customers within various Indigenous communities across Canada which has led to a 53.7% increase in revenue Conducted market research which led to a developed product roadmap that has been used to facilitate an increase in my sales team with a launch of several new brandsImplemented a click-and-collect system at the retail level to navigate ongoing changes during the pandemic. Show less



Kaspi

• France
• Book and Periodical Publishing

• Search Engine Optimization Manager

  • Jan 2018 - Aug 2019

  Self-starter who was driven to increase the efficacy of the existing organizational structure Developed and implemented various key-wording strategies which resulted in an over 20% increase in sales The consistent and accurate output of tagged images strengthened our brand image Developed and implemented easier tracking methods for images, tags, and search terms Increased output by 80% and exceeded targets on a weekly basis Led a market analysis to shape campaigns that maximized user traffic Developed daily content and analyzed rankings which resulted in successful marketing campaigns that increased brand awareness Reviewed Google Analytics daily to support campaign decision making Show less



Fleming College

• Canada
• Education Management
• 700 & Above Employee

• Contract Professor

  • Sep 2018 - Jan 2019

  Designed and taught an intro course - Basic Bookkeeping to three classes of first and second-year college students Evaluated students work with a quick turnaround Worked with a diverse population of students, including many international students Developed personalized strategies for succeeding in the course Fostered the desire to learn and grow in a wide array of individuals Presented to various stakeholders, executives, and academics within the institution Designed and taught an intro course - Basic Bookkeeping to three classes of first and second-year college students Evaluated students work with a quick turnaround Worked with a diverse population of students, including many international students Developed personalized strategies for succeeding in the course Fostered the desire to learn and grow in a wide array of individuals Presented to various stakeholders, executives, and academics within the institution



Peterborough Musicfest

• Canada
• Musicians
• 1 - 100 Employee

• Marketing and Sales Coordinator

  • May 2017 - Sep 2018

  Created, developed, and implemented various traditional marketing ads - radio, newspaper, and TV which increased brand awareness Created, developed, and implemented social media ads, and email campaigns with specific target markets which lead to a strong brand and increased fundraising Managed duties for media partners - Peterborough This Week, KNOW, Bell, Bell Radio, My Broadcasting Booked radio ads, created contests, developed contracts, and live radio recordings, and attended press conferences Managed 10 staff members and 50 volunteers as well as all on-site talent - artists, PR, and managers Developed and implemented an annual social media strategy & calendar as well as various seasonal campaigns which resulted in an increase in sponsorship. Leveraged existing network as well as onboarded new clients that donated an additional $60,000 (47% increase) to the festival Submitted successful government grants for festival funding on a federal and provincial level Managed 130 sponsors’ requests to ensure they had a positive experience Ensured 10,000+ attendees enjoyed their time at various concerts every summer Delivered weekly presentations to stakeholders and the Board of Directors Show less



Rehill Building Supplies

• Canada
• Wholesale Building Materials
• 1 - 100 Employee

• Marketing Coordinator

  • Jul 2016 - May 2017

  Created, developed, and implemented various advertisements (radio, print, signage, and social media) Constant creation of content to support ongoing campaigns Developed marketing calendars as well as designed specific targeted email campaigns which strengthened the brand and solidified future manageable growth Daily problem solving including handling confidential documents while meeting competing deadlines across various teams Reviewed current processes within the organization and implemented more efficient strategies in; inventory, tracking, and customer retention Designed and implemented additional channels for advertising which resulted in successful campaigns that increased sales MoM Show less

• Social Media Manager

  • Apr 2015 - Jul 2016

  Started as a summer student but kept on long-term due to expertise and skill Increased HR Careers social media presence and engagement by 300% Researched and developed social media strategies surrounding target market psychographics Designed and implemented a new initiative to acquire top tier faculty, executives, and more Completed daily administrative duties including; management of various calendars for executives Project involvement in the School of Business and School of Trades Organized team-building activities for all department employees Handled front line support, confidential documents, prioritized queries and problem-solved daily Worked autonomously in a post-secondary office environment Show less



OUTDOORsmart!™ Inc.

• Canada
• Retail

• Top Sales Rep/Social Media Coordinator - Cross-Canada Tour

  • Jan 2014 - Aug 2014

  Promoted and implemented a campaign to raise awareness regarding boating safety Traveled across Canada (Newfoundland to BC) promoting and selling boat licenses as the top representative Led all PR requests and was the face of the company for national newspapers, TV, and radio interviews Documented the entire trip via GoPro video and pictures Successfully curated and created content for social media which supported the campaign Strengthened and created bonds with Nissan, various boating companies, and communities across Canada Exceeded all sales targets and initiatives Show less



SDI Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Team Lead

  • Aug 2011 - Sep 2013

  Trained new representatives to successfully promote various brandsMotivated team members to keep up with daily targetsExceeded sales targets on an ongoing basis and was promoted quicklyDeveloped many successful campaign strategies and messages to communicate various brands to the public and push awareness

• Sales Rep

  • Aug 2011 - Feb 2012

  Top sales representative in the companyRecruited and trained new customer service representativesExceeded daily quotas and pushed for continual growth



Critical Hire Recruiting

• Staffing and Recruiting

• Recruiting Coordinator

  • Aug 2012 - Feb 2013

  Provided an easy and professional service that created an opportunity for the best critical technology talent to meet with leading Canadian high-tech firms. Provided an easy and professional service that created an opportunity for the best critical technology talent to meet with leading Canadian high-tech firms.



Canadian Tire Financial Services Endo Instant Credit Events

• Team Lead

  • Oct 2011 - Jun 2012

  Among the top sales representatives across Canada Setup/Teardown of Endo Sets Very knowledgeable of all areas of the Endo equipment and technology Coordinated onsite training for new representatives Motivated team members and upheld a high energy and fun working environment which resulted in increased sales Completed and delivered weekly manager reports Trained new team leads and provided ongoing support across various team projects Traveled around Ontario to successfully execute events in new regions Developed and fostered relationships with various store owners which increased brand awareness Trained many high performing representatives which led to exceeded sales targets Show less



TNI The Network Inc.

• Canada
• Fundraising
• 100 - 200 Employee

• Team Lead

  • May 2010 - Aug 2011

  Among the top-selling representatives in Canada Door to door sales representing various non-profit organizations Traveled across Ontario to train new representatives Exceeded all sales goals and created new KPIs Among the top-selling representatives in Canada Door to door sales representing various non-profit organizations Traveled across Ontario to train new representatives Exceeded all sales goals and created new KPIs



DCF Advanced Marketing Inc

• Leader/Consignment Manager

  • May 2010 - Aug 2011

  Managed a team of 5+ people Handled Inventory Trained new representatives Helped run daily office operations Administrative Duties Face-to-face marketing for non-profit organizations Pacesetter for production Outstanding customer service skills Managed a team of 5+ people Handled Inventory Trained new representatives Helped run daily office operations Administrative Duties Face-to-face marketing for non-profit organizations Pacesetter for production Outstanding customer service skills



Brand Ambassador Team for UOIT

• Promotional Marketer

  • Sep 2009 - Apr 2010

  Responsible for organizing large campus events Helped create hype for upcoming events Responsible for advertisement materials Responsible for organizing large campus events Helped create hype for upcoming events Responsible for advertisement materials