Experience

Royal Roads University

• Canada
• Higher Education
• 400 - 500 Employee

• Director, Global Recruitment and Partnerships

  • Sep 2021 - Present

  Leads student recruitment efforts within Canada and abroad for all academic (undergraduate, graduate, doctoral, certificate, diploma, micro credentials) and non-academic (English language, seasonal, continuing studies, contract training) programs delivered by Royal Roads University in Victoria, BC, online or in a blended learning model. Leads global institutional partnership development to create mutually beneficial global educational opportunities for all students. Directs the work through a developmental lens of equity, diversity, inclusion and a dedication to actioning the Sustainable Development Goals. Manages a team of 17 people based in Canada and abroad to support the development and management of 300+ institutional partnerships, the annual recruitment of 1,500 new Canadian students and 600+ new non-Canadian students. Responsibilities include the development and coordination of joint and dual degree programs, articulation agreements, student, staff and faculty exchanges, virtual (COIL) and student mobility programs, visiting student, visiting faculty and sourcing global opportunities as needed to support all students at the University to enrich their learning experiences. Show less

• Director, International Collaboration and Development

  • Jan 2016 - Aug 2021

  Directs global partnership development and non-Canadian student recruitment to support the University’s internationalization goals and objectives through a lens of equity, diversity, inclusion and a dedication to actioning the Sustainable Development Goals. Managing a team of ten based in Canada and abroad, the unit is responsible for supporting the development and management of 300+ institutional partnerships, the annual recruitment of 600+ new non-Canadian students into degree, professional and short-term programs. Responsibilities include the development and coordination of joint and dual degree programs, articulation agreements, student, staff and faculty exchanges, virtual and student mobility programs, visiting student, visiting faculty and sourcing global opportunities as needed to support all students at the University to enrich their learning experiences. Show less

• Acting Director, International Programs and Global Advancement

  • Mar 2014 - Jan 2016

  Responsible for the development, procurement, sales and delivery of customized, international contract training (ICT) programs. ICT programs are delivered either on-campus at Royal Roads University or off-shore by travelling faculty throughout the year for any duration of time. Customized programs are designed by incorporating the client’s goals, objectives and desired outcomes with the university’s program areas of expertise in business, communication and culture, education and technology, environment and sustainability, humanitarian studies, interdisciplinary studies, leadership studies and tourism and hospitality. Program schedules frequently include ESL and Canadian cultural activities, local field trips and weekend excursions that best showcase the destination, local businesses and relevant areas of interest. Each year RRU hosts 600+ ICT participants from corporate, government and education institutions from China, India, Japan, Korea, Latin America and several other countries.Maintains and builds long-term alliances and relationships with international stakeholders and clients including: program delivery partners, international governments, businesses and organizations. Works on the implementation and collaboration of specialized, international educational institutional partnerships. Partnerships can involve student, faculty and administrative exchanges; research collaboration; the exploration of joint undergraduate and graduate programs; joint development and delivery of corporate and custom education programs; and articulation agreements Show less



Study Group

• United Kingdom
• Higher Education
• 700 & Above Employee

• International Marketing Manager

  • Jul 2012 - Mar 2014

  Supported the Higher Education North America (HENA) division of Study Group as the International Marketing Manager of Royal Roads University in Victoria, BC; Roosevelt University in Chicago, IL and the University of Vermont in Burlington, VT. As the product specialist and brand manager of each institution this position oversaw the creation and maintenance of all printed and digital collateral of the International Study Centers at each campus. Delivered on-line and in-market product training with the global recruitment team, education agents and conducted student counseling at international recruitment fairs. Developed strategic marketing plans that supported the university partners' sales efforts and the global recruitment team. Built multi-media advertising campaigns; contributed to editorial opportunities and supported the web team. Coordinated on-site agent visits and FAM tours to showcase the outstanding HENA university partners first hand. Overall, worked to build a strong and recognized Study Group HENA brand in a competitive global marketplace. In sum...did whatever it takes to ensure the right fit for each student looking to pursue higher education in North America to not only benefit the individual but to enhance the overall student experience through increased diversification in student populations. Show less



Royal Roads University

• Canada
• Higher Education
• 400 - 500 Employee

• Marketing Specialist, International, PCS, School of Tourism and Hospitality Management

  • May 2011 - Jun 2012

  Managed domestic and international marketing activities for the International Department and the School of Tourism and Hospitality Management to support the ongoing growth of the student population at Royal Roads University. Developed strategic tactical marketing plans; implemented on-line, off-line and out-of-home advertising initiatives; coordinated collateral strategy and production to align with recruitment efforts; updated web content and supported social media activities. Travelled in Canada and the USA to encourage student recruitment targets. Show less



Destination Greater Victoria

• Canada
• Travel Arrangements
• 1 - 100 Employee

• Manager, Strategic Marketing and Research

  • Sep 2006 - Jun 2007

  Managed all aspects of Tourism Victoria's 2005 Destination Rebranding integration, the research department and strategic marketing initiatives. Conducted multiple market research studies including analyzing, interpreting, reporting and presenting data. Managed the ongoing brand culturalization process of Tourism Victoria's new destination brand "Full of Life" throughout the organization, stakeholder groups and the local community. Co-managed a range of new marketing initiatives including the development of a new website and various micro-sites; on-line marketing; and Tourism Victoria's "Full of Life" Photo Contest. Left this awesome position to take care of my young family for three years. Show less

• Assistant Manager, Sales and Marketing

  • Sep 2004 - Sep 2006

  Developed and executed a range of strategies and tactics from Tourism Victoria's Marketing Plan. Major activities included managing marketing presentations to the 900+ business members and Victoria City Council; coordinating advertising campaigns; overseeing research initiatives; coordinating monthly Destination Marketing Commission meetings. Participated in special marketing initiative committees for Victoria's 2004 designation as a Cultural Capital of Canada and Tourism Victoria's 2005 Destination Rebranding project. Show less

• Sales Manager, Meeting and Incentive Travel

  • Aug 2000 - Sep 2004

  Responsible for the promotion of the products and services of 900+ business members and the Greater Victoria area as a meeting and incentive travel destination. Responsibilities included conducting qualified sales calls in major cities throughout Western Canada to association, corporate and third party meeting planners; exhibiting at M&IT tradeshows; conducting site inspections and FAM trips in Victoria for potential clients; participating in industry, community and fundraising events.



Fairmont Royal York

• Canada
• Hospitality
• 200 - 300 Employee

• Reservations

  • Jul 1996 - May 2000

  Processed hotel room and theatre reservations for the 1,365 room Royal York Hotel at Fairmont's busiest call centre property. Processed hotel room and theatre reservations for the 1,365 room Royal York Hotel at Fairmont's busiest call centre property.



Pronatours

• Intern

  • 1999 - 1999

  Identified strengths and weaknesses and made recommendations on office and tour operations for the purpose of implementing international standards. Identified strengths and weaknesses and made recommendations on office and tour operations for the purpose of implementing international standards.