Experience

Rocky Mountain Oils

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Marketing Supervisor

  • May 2021 - Present



SpaceCoast Business

• United States
• Book and Periodical Publishing

• Director of Digital Marketing

  • Aug 2018 - Mar 2021

  • Develop digital marketing strategy to increase traffic to SpaceCoast LIVING/Brevard County Events & SpaceCoast BUSINESS websites. This strategy included increasing brand awareness through social media engagement & developing a revenue digital reach program that allowed clients to use ad spend to target their articles to a target audience based on interest & geo-targeting.• SpaceCoast BUSINESS website traffic, 2019 vs. 2018 Results - +9% page views, +8% overall users, -2% Bounce Rate, + 17% Avg. Session• SpaceCoast BUSINESS Facebook engagement, 2019 vs. 2018 Results - Followers +23%, Total Impressions 529,613 +1,147%, Total Engagement 46,026 +5,554%• Assign/Manage the workflow and workload to ensure goals are met and there is an even balance of work across the team.• Client Campaign Management, manage/prepare internal monthly and quarterly account reviews with team and executives.• Project manage subsequent flight period renewals for active contracts by working with the various internal media ops groups• Management of all SpaceCoast BUSINESS Social Platforms, Google, SEO, websites & emails through Mailchimp & Sales CRMs including Magazine Manager & Ad Sales Genius • Management of all Google platforms and SEO needs



SpaceCoast LIVING

• United States
• Book and Periodical Publishing

• Director of Digital Marketing

  • Aug 2018 - Mar 2021

  • Develop digital marketing strategy to increase traffic to SpaceCoast LIVING/Brevard County Events & SpaceCoast BUSINESS websites. This strategy included increasing brand awareness through social media engagement & developing a revenue digital reach program that allowed clients to use ad spend to target their articles to a target audience based on interest & geo-targeting.• SpaceCoast LIVING website traffic, 2019 vs. 2018 Results - +73% page views, +45% overall users, -10% Bounce Rate, + 27% Avg. Session• SpaceCoast LIVING Facebook engagement: 2019 vs. 2018 Results - Followers +18%, Total Impressions 929,322 +2,426%, Total Engagement 89,807 +1,538%• SpaceCoast LIVING Instagram engagement, 2019 vs. 2018 Results - 1795 New Followers +975%, 235,858 Impressions +1,482%, 95,946 Reach +1,278%• Assign/Manage the workflow and workload to ensure goals are met and there is an even balance of work across the team.• Client Campaign Management, manage/prepare internal monthly and quarterly account reviews with team and executives.• Project manage subsequent flight period renewals for active contracts by working with the various internal media ops groups• Management of all SpaceCoast LIVNG Social Platforms, Google, SEO, websites & emails through Mailchimp & Sales CRMs including Magazine Manager & Ad Sales Genius • Management of all Google platforms and SEO needs



SCB Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Digital Marketing

  • Jun 2018 - Mar 2021

  • Develop digital marketing revenue strategy to increase sales for SCB Marketing/Space Coast Magazines. • Client Campaign Management, manage/prepare internal monthly and quarterly account reviews with team and executives.• Project manage subsequent flight period renewals for active contracts by working with the various internal media ops groups • Develop digital marketing revenue strategy to increase sales for SCB Marketing/Space Coast Magazines. • Client Campaign Management, manage/prepare internal monthly and quarterly account reviews with team and executives.• Project manage subsequent flight period renewals for active contracts by working with the various internal media ops groups



sanz skincare

• United States
• Manufacturing

• E-commerce Marketing Director

  • Mar 2018 - Dec 2019

  • Manage coordination of photoshoots and stylize product shots for retail e-commerce business.• Create Seasonal/holiday marketing campaigns and execute from product focus to photoshoots to website execution. • Manage website navigation to ensure homepage is current and navigation bars/pages are updated based on season. • Manage Sanz Blog through creating and sharing content for followers.• Manage & analyze Facebook & Instagram advertising to increase ROI, maintain a 8.22 ROI. • Manage emails through creating content to increase conversion.



Society+

• Retail Apparel and Fashion

• E-commerce Merchandising/Marketing & Social Media

  • Oct 2016 - Sep 2019

  • Assist Creative Director of Society+ to execute brand marketing vision through creative styling, website and social media content. • Plan and execute all photoshoots along with styling clothing to be on brand with Society Plus branding inspiration.• Buyer of wholesale merchandise along with creating plans for shipment arrival, photoshoot, product page completion,payment & pricing to desired IMU, and marketing product.• Partner with fashion bloggers from all over the world to promote our merchandise on social media and provide photos & video to embed on our website to create excitement. Manage Share-a-Sale affiliates with newsletters, graphic content and assistants to increase commission.• Manage monthly marketing planning for sale campaigns, content focus, and product focus on email/social media to marketing team through sales analysis trends to increase sales revenue.• Website Management by creating Landing Pages, campaigns, and themes in Shopify using images, graphics, links, embedding video content, and Social media.• Create/manage Email content to customers through Klaviyo with a doubled open rate• Facebook/Instagram Ad Management with an average of 4.7 Return on Investment• Helping ensure company growth of over 200% through targeted Facebook advertising, brand direction, production management and P&L management.



Bealls, Inc.

• United States
• Retail
• 700 & Above Employee

• Merchandise Manager

  • Apr 2014 - Apr 2016

  • Analyze weekly sales & inventory reports to allocate merchandise and update inventory communication reports for Regional Merchandise Manager to address low stock concerns on high performing entities to corporate office to maximize sales. Resulting in our store being one of few to make LY in our company for the holiday season.• Training team to improve their merchandising skills to ensure our merchandise is shown to capture customers' appeal. Our team has since been praised by Region Merchandise Manager for the great improvements to the overall feel of our store and cleanliness of the back Stockroom.• Ensure all PO's, MOS, RTV, Transfers and markdowns are completed using AS400 and Microsoft to ensure inventory accuracy. Review all Sales, inventory and PL reports to create action plans to continue to improve sales and profit.• In September/October I took on a part-time role as acting Store Manager resulting in taking scorecard consistent ranking of #65 out of 73 stores to #4 in September & top ten results for the next 6 months. • Ultimately saved the store from possible closer and qualified store for a renovation and Bealls Outlet addition within one year.• Direct managed a team of over 15 associates to allocate merchandise to drive sales for 8 million dollar annual volume.



EXPRESS

• United States
• Retail
• 700 & Above Employee

• Brand Manager

  • May 2013 - Apr 2014

  • Held a major role in the opening of a new runway store with recruiting, hiring & retaining new staff. Created & executed the organization of candidates' status & ensuring all hiring qualifications were met.• Oversee all Visual elements of the store through planning for floor-sets by monthly creating floor-set maps for merchandise allocation, mannequin/window changes, & marketing changes to ensure detailed execution is met.• A key driver in Customer Service & motivating associates through training them on selling tactics, product knowledge & giving feedback with wins/opportunities. This has resulted in becoming the store's top segment leader achieving 110% to segment sales plan for 2013.• Given Performance rating of Exceeds expectations due to outstanding sales achievements, training associates through improving stores product knowledge & visual standards, and planning and execution of all floor-sets.



JCPenney

• United States
• Retail
• 700 & Above Employee

• Sales Manager

  • Jan 2008 - Apr 2012

  • Managed 23.1 million in volume in Accessories, Men's, Children's, Home, & Women's. Managed Visual Merchandising, Salary Cost, Merchandise Planning, Hiring & Training, Customer Service.• Analyzed weekly sales reports to create action plans & execute with a sense of urgency for Women's, Men's, Children's, Women's Accessories & Home Departments to maximize sales for 12-23 million dollar volume stores in Orlando & Miami markets.• Analyzed Customer Service scores & created a plan to switch best associates from highest score departments to high transaction departments to improve stores overall score. This resulted in the women's department satisfactory score improving 7%, Men's Courteous & Respect Score +8%, which improved the store's overall score by 3% within 6 months.• Collaboration with store's Merchandise Execution Manager to plan merchandise allocation & execution of floor sets to maximize sales based on monthly Events/Holiday. Our store was chosen by corporate to have the VP of Marketing to show the Christmas 2011 Hottest items to the Florida Market Media.



Traffic Shoes

• United States
• Apparel & Fashion
• 1 - 100 Employee

• Store Manager

  • Jan 2005 - Dec 2007

  • Started as a key holder and worked my way to Store Manager in less than a year while attending college full-time and was offered District Manager position after graduation.• Achieve yearly goals given by District Manager by holding my five associates accountable for achieving daily goals, Updating latest fast fashion styles in windows to attract customers into the store, ensuring stockrooms standards are upheld to reduce the chance of missed sales.• Communicated with District Manager and Buyers to inform them on what styles are selling and what trends and colors customers are asking for to maximize sales.• On the New store openings and store closings team to assist from start to finish with seamless execution.



Betsey Johnson

• Retail Apparel and Fashion
• 1 - 100 Employee

• Design Assistant Intern

  • Apr 2007 - Jun 2007

  • Worked with licensing by assisting with color stories that were use for spring 2008 collection.• Assisted in choosing inspiration for spring 2008 accessory & lingerie collections and created the mood boards to present to licensing companies.• Designed bottoms of shoes for Betsey's shoe collection which have continuously been used in many collections since Spring 2008.• Worked hand-in-hand with Betsey to create her outfit for accepting her licensing award she received in 2007. We made a trench coat with all her items that she licenses which was photographed and appeared in Women's Wear Daily.