Tasha Eichenseher, LPCC

Senior Editor at Linkwell Health
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Location
Fraser, Colorado, United States, US

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Experience

    • United States
    • Technology, Information and Media
    • 1 - 100 Employee
    • Senior Editor
      • Mar 2023 - Present
    • Editor, Writer, and Content Strategist
      • Dec 2020 - Apr 2023

      · Supporting wellness businesses with content marketing strategy and content creation· Projects have included managing website redesigns and migrations, developing and implementing blog strategies, training teams on SEO, creating newsletters and email journeys, managing social media, conceptualizing and generating lead magnets (webinars and pdfs), building audience personas and brand style guides, producing videos and online courses, reporting on metrics, and editing and writing for various audiences and formats· Brands have included NOW Foods, MegaFood, UnitedHealthcare, LifeSpa, and sleep.com/Mattress Firm Show less

    • Therapist
      • Dec 2020 - Apr 2023

      · Facilitating EMDR, nature-based therapy, mindfulness practices, parts work, and behavior change and nervous system regulation skills for clients struggling with anxiety, depression, focus, pain, trauma, and transition· Have led mindfulness and climate grief and anxiety groups· Employers include the Somatic Wilderness Therapy Institute and Slopeside Counseling

    • Journalist
      • Dec 2020 - Apr 2023

      · Covering wellness and mental health· Outlets have included PsychCentral, Verywell Mind, Vox, and Yoga Journal

    • Digital Director
      • Nov 2019 - Dec 2020

      • Assigned, edited, wrote, and optimized editorial, marketing, and social content on a daily basis—led by mission and metrics· Managed the content development of digital products, including podcasts, Alexa skills, apps, membership, and video· Collaborated with sales and marketing teams on consumer research and custom content· Managed the digital budget and a team of producers, editors, and writers

    • Editor in Chief/Brand Director, Content and Audience
      • Nov 2017 - Nov 2019

      · Oversaw art, edit, and digital budgets and teams· Grew brand awareness, traffic, and engagement through consistent branding, quality content, SEO, new product development, strategic partnerships, and affiliate and social marketing

    • Senior Editor/Online Education Content Manager
      • Dec 2013 - Nov 2017

      · Assigned and edited print and digital features and columns on trending wellness topics and health science· Managed freelance writers and collaborated with design teams· Developed online education courses and related cross-platform content marketing campaigns

    • Senior Editor/Digital Projects Manager
      • Oct 2012 - Dec 2013

      • Assigned and edited science features, columns, and news stories · Set digital strategy and developed integrated print-digital workflows and digital best practices · Curated and managed the magazine’s popular blogging network • Assigned and edited science features, columns, and news stories · Set digital strategy and developed integrated print-digital workflows and digital best practices · Curated and managed the magazine’s popular blogging network

    • Editor/Producer
      • 2008 - Oct 2012

      · Managed content strategy and implementation for nationalgeographic.com/environment · Assigned, edited, wrote, and optimized science news stories, interactives, and educational content · Helped develop and implement corporate sponsorships and media partnerships · Managed content strategy and implementation for nationalgeographic.com/environment · Assigned, edited, wrote, and optimized science news stories, interactives, and educational content · Helped develop and implement corporate sponsorships and media partnerships

    • Ted Scripps Environmental Journalism Fellow
      • Aug 2011 - May 2012
    • India
    • Appliances, Electrical, and Electronics Manufacturing
    • Senior Research Supervisor
      • 2006 - 2008

      · Managed research for TV programming, making sure shows aligned with brand standards · Edited and wrote promotional print and digital content · Trained regional standards and practices teams in Hong Kong, Taipei, Singapore, and Delhi · Managed research for TV programming, making sure shows aligned with brand standards · Edited and wrote promotional print and digital content · Trained regional standards and practices teams in Hong Kong, Taipei, Singapore, and Delhi

    • United States
    • Online Media
    • 1 - 100 Employee
    • Reporter
      • 2004 - 2006

      • Wrote daily news stories and weekly features on environmental science and policy • Wrote daily news stories and weekly features on environmental science and policy

Education

  • University of Oregon
    BA, journalism
  • Naropa University
    MA, mindfulness-based counseling psychology
  • Pragmatic Marketing
    Certificate, Product Management
  • Recent Wellness Trainings
  • Yale University
    MEM, environmental science and policy

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