Tasha Arana

Web Producer at Keck Medicine of USC
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Credentials

  • Introduction to CSS
    LinkedIn
    May, 2022
    - Nov, 2024
  • HTML Essential Training
    LinkedIn
    Apr, 2022
    - Nov, 2024
  • SEO: Link Building
    LinkedIn
    Nov, 2020
    - Nov, 2024
  • SEO Foundations
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • AdWords Basics
    Google Digital Academy (Skillshop)
    Oct, 2017
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google Digital Academy (Skillshop)
    Mar, 2022
    - Nov, 2024

Experience

  • Keck Medicine of USC
    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Web Producer
      • Jun 2022 - Present

    • Project Specialist
      • Dec 2020 - Present

      Supported new website launch with content marketing and web development teams through decimation of workflows and quality assurance conducted at bi-weekly sprint planning sessions. Project-managed SEO technical audit using analytics while reporting growth insights to executive leadership.

    • Publications Coordinator
      • Mar 2018 - Nov 2020

      Liaised with clients and built project requirements for content marketing materials through weekly planning sessions using centralized web tools. Managed processes with contractors and vendors to produce and deliver editorial and print publications.

  • Big Brothers Big Sisters of San Luis Obispo County
    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Marketing Coordinator
      • Jan 2017 - Dec 2017

      Managed content updates through local CMS and linked media through email, social media and advertising placements. Produced social media content calendar, managed network interactions and fostered growth. Provided digital marketing reports to stakeholders. Managed content updates through local CMS and linked media through email, social media and advertising placements. Produced social media content calendar, managed network interactions and fostered growth. Provided digital marketing reports to stakeholders.

  • Solterra Strategies
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Marketing Coordinator
      • Aug 2016 - Apr 2017

      Supported chief strategist and account leads with client relations to plan and implement integrated marketing plans through social media content scheduling, email communication and web marketing. Provided event planning coordination through online promotion. Supported chief strategist and account leads with client relations to plan and implement integrated marketing plans through social media content scheduling, email communication and web marketing. Provided event planning coordination through online promotion.

  • Sing Blackbird
    • Germany
    • Co-owner, Operator
      • Aug 2009 - Aug 2013

      Marketed new business through web and social media promotion while communicating with media and press to generate brand awareness. Managed staff and made operational decisions to support sustainability. Marketed new business through web and social media promotion while communicating with media and press to generate brand awareness. Managed staff and made operational decisions to support sustainability.

Education

  • Colorado State University-Global Campus
    Bachelor’s Degree, Marketing
    2016 - 2017
  • Cornell University
    Certificate, Digital Marketing
    2018 - 2019
  • Fashion Institute of Technology
    Associate's Degree, Patternmaking Technology
    1999 - 2001

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