Experience

Madden & Assoc.

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Director

  • Dec 2022 - Present

• Senior Account Manager

  • Feb 2022 - Dec 2022



Thrive PR + Communications

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Manager

  • Nov 2021 - Jan 2022

• Account Manager

  • Feb 2020 - Nov 2021

  Thrive is a 100% independently owned agency with more than sixty staff across five locations in Australia and New Zealand. The agency's client roster includes a portfolio of powerhouse brands including telco Optus, social platform TikTok, tech giant Cisco, banking group ANZ and one of the world’s most loved brands, LEGO. Thrive is a “corp-sumer” agency working in b2b and b2c comms across diverse industries including food and drink, sport and entertainment, tech and innovation, home and design, health and wellbeing, travel and more. Thrive is famous for earned media and delivers diverse services including corporate and consumer comms, content, social media and digital along with issues management, activations, influencer relations and internal comms. Show less



WE Communications Australia

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Manager Investor Relations

  • Nov 2018 - Dec 2019

  Manage several accounts across corporate and investor relations clients Developed strategic media plans to develop media relationships to secure tier 1 media coverage for clients across print and TV Possess strong research, writing, and editing skills for key materials including press releases, ASX releases, Q&As, media materials, annual reports, newsletters and social content Comfortable across a range of activities including event management, and broker engagement Experience in negotiating with external suppliers to ensure strong results and pricing for both the clients and agency Capable of managing multiple client accounts with highly developed organisational, planning and decision-making skills Ability to independently manage allocated client projects and ability to liaise with clients regarding allocated activities Ability to run client meetings, including setting agenda, responding to client queries and providing updates on account activity Developed investor relations education program to upskill the team on key financial topics Show less



Orangefiery

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Executive

  • Feb 2017 - Jul 2018

  Understands key client information, including business strategy, products and services, key customers and competitors Manages projects and timelines, ensuring teams stay on task and meets deadlines Provides client service administration including preparing client status and activity reports, compiling monitoring reports and competitor coverage, scheduling and logistics Research, outlines, writes, edits and proofreads materials Assists with research including analysis of media coverage and online conversations Coordinates projects and events including inviting influencers, attending events and preparing reports Participates in client meetings and presentations Liaise with outside partners and vendors in the development of client deliverables Participates in the new business process, including research, audits and preparation of proposals Provides administrative support for the team Show less



Lower Manhattan Cultural Council

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Communications Intern

  • Sep 2016 - Dec 2016

  Throughout the internship tracked and managed social media analytics and developed concise data insights and implications report for the team Wrote copy for website and social media channels Researched cross promotion strategies with potential stakeholders Brainstormed creative communications solutions Throughout the internship tracked and managed social media analytics and developed concise data insights and implications report for the team Wrote copy for website and social media channels Researched cross promotion strategies with potential stakeholders Brainstormed creative communications solutions



Environmental Defense Fund

• Communications Intern - Ecosystems and Sustainable Agriculture

  • May 2016 - Aug 2016

  Developed strategic communication initiatives and tools for entire team Created high performing content for blog Growing Returns and promotional material including share images Manage and optimize promotion of digital content on social networks, including scheduling content across all platforms Developed press outreach list and successfully pitched to journalists Conducted research and fact checking for communications team Monitor current events to anticipate potential public statements Managed multiple projects across multiple deadlines Show less



Company Agenda

• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Intern

  • May 2014 - Jul 2014

  Worked with Account Executives on press outreach for Art Hamptons 2014 and Turtle Conservancy Successfully had stories published in local newspapers and blogs Edited Press Releases for Art Hamptons and Turtle Conservancy Managed Media Library Managed Social Media accounts for fashion label August Silk Compiled press out reach lists for designer Tia Cibani, assisted in Resort wear look book shoot Worked with Account Executives on press outreach for Art Hamptons 2014 and Turtle Conservancy Successfully had stories published in local newspapers and blogs Edited Press Releases for Art Hamptons and Turtle Conservancy Managed Media Library Managed Social Media accounts for fashion label August Silk Compiled press out reach lists for designer Tia Cibani, assisted in Resort wear look book shoot