Taryn Schroder

Senior Creative Manager at NC Chamber
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Location
Raleigh, North Carolina, United States, US

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5.0

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Zach Sandler

Taryn was a pleasure to work with. She was always prepared for meetings, asked important clarifying questions about assignments, volunteered to take on challenging workloads, and communicated very well with all members of the team. She was on time. Her work was logical and on topic. She met all deadlines. She also took it upon herself to help out with parts of the project that were not specifically assigned to her, such as formatting changes throughout our papers. Taryn helped drive solutions ahead and was also receptive to others on the team. I would gladly work with Taryn again and recommend her for other teams.

Tiffany Sorber (Hornish), MBA Candidate

Everyone would be fortunate to have a teammate like Taryn. She always shows up on time, is well prepared, and takes a methodical and efficient approach in her work and communications. Her work is always of the highest quality and she goes above and beyond. Taryn puts the team first, always focusing on the greater good. Taryn stepped up to the plate to do the heavy lifting several times on behalf of the team when it meant getting things done. Further, she has a pleasant demeanor and is able to voice opinions diplomatically when required. I would proactively recruit Taryn for any team.

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Experience

    • United States
    • Government Relations Services
    • 1 - 100 Employee
    • Senior Creative Manager
      • Oct 2017 - Present

      I manage the organization’s branding and design efforts to ensure alignment across all internal teams and fulfill creative needs including marketing collateral and branded materials for over 14 annual events. I lead our video production efforts and manage the company website's visual content. Coordinating with each department, I collaborate with the communications team on the overall strategy and manage external creative vendors.Joining the NC Chamber in 2017 as Creative Manager, the company had just began the process of a full rebrand. They had been outsourcing graphic design and had little in the way of cohesive brand guidelines across collateral. I implemented temporary brand guidelines while the new logo was being created and led the rebrand including selecting the new logo, offering input on design of the website, and brought the brand to life by creating a cohesive structure in all internal and external collateral. In the first full year of implementing the rebrand and uniform marketing materials, the organization's events and membership revenue saw a 17% increase.

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Graphic Designer
      • Mar 2016 - Oct 2017

      I provided in-house graphic design services while maintaining the integrity of the parent brand, American City Business Journals. I developed a professional branding package for over 25 signature events including a logo, digital and print marketing, and on-site event collateral. I created an innovative website connecting the business community with local nonprofits, worked on layout for thought leadership advertorials, and strategized advertising campaigns utilizing print and digital platforms for a number of customers.

    • Advertising Services
    • 1 - 100 Employee
    • Junior Graphic Designer
      • Jul 2015 - Mar 2016

      Working alongside the art director, I provided creative support for our clients. I primarily focused on logo design, packaging, branding material for companies and products, and sales collateral. I created, implemented, and maintained brand guidelines and followed EPA standards in projects where applicable. Working alongside the art director, I provided creative support for our clients. I primarily focused on logo design, packaging, branding material for companies and products, and sales collateral. I created, implemented, and maintained brand guidelines and followed EPA standards in projects where applicable.

    • Contract Graphic Designer
      • Apr 2015 - Jul 2015

      Following my internship with Belwith Products in 2014, I was hired as a contract designer to maintain the visual components of the company's website as well as design sub-brand websites. In this role, I also worked on the annual catalog layout, web and social media graphics, and sell sheets. Following my internship with Belwith Products in 2014, I was hired as a contract designer to maintain the visual components of the company's website as well as design sub-brand websites. In this role, I also worked on the annual catalog layout, web and social media graphics, and sell sheets.

    • Graphic Designer
      • Jun 2013 - Apr 2015

      While pursuing my undergraduate degree, I worked for Grand Valley State University's campus bookstore where I created a variety of in-house graphics including way finding and promotional signage, seasonal store front displays, digital advertisements, and collaborated on social media marketing. I also provided customer service for web orders and managed the website content. While pursuing my undergraduate degree, I worked for Grand Valley State University's campus bookstore where I created a variety of in-house graphics including way finding and promotional signage, seasonal store front displays, digital advertisements, and collaborated on social media marketing. I also provided customer service for web orders and managed the website content.

Education

  • North Carolina State University
    Master of Business Administration - MBA
    2021 - 2024
  • Grand Valley State University
    Bachelor of Fine Arts (BFA), Graphic Design
    2011 - 2015

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