Experience

Good & Proper

• Australia
• Advertising Services
• 1 - 100 Employee

• Head Of Content

  • Aug 2022 - Present



Self-Employed

• Real Estate
• 1 - 100 Employee

• Freelance Writer

  • Jan 2014 - Present

  As a freelance writer, I've contributed articles to a range of sites, primarily in the travel space. These include AWOL, Red Bull Adventure, Intrepid Travel's blog, Adventure.com, Junkee, Broadsheet, and The Cusp. As a freelance writer, I've contributed articles to a range of sites, primarily in the travel space. These include AWOL, Red Bull Adventure, Intrepid Travel's blog, Adventure.com, Junkee, Broadsheet, and The Cusp.



Safewill

• Australia
• Consumer Services
• 1 - 100 Employee

• Head Of Content

  • Mar 2022 - Jul 2022



CHE Proximity

• Editorial Lead

  • Jul 2018 - Mar 2022

  As Editorial Lead, I oversaw the branded content team, managed key content-led accounts, assisted with creative and new business pitches, created content strategies for clients and was accountable for team workflow and task delegation.

• Senior Editor

  • May 2017 - Jun 2018

  As Senior Editor, I oversaw and coordinated editorial activities and content for a number of branded hubs, worked on content strategy for clients, wrote and edited articles, managed writers, editors and workflow, and established deadlines and production schedules.



Junkee Media

• Australia
• Online Media
• 1 - 100 Employee

• AWOL Founding Editor

  • Nov 2014 - Mar 2017

  AWOL is an Australian travel website in partnership with Qantas. My duties included commissioning and editing all feature articles, generating story ideas, writing website content and copy, copywriting and posting across all social media channels, liaising with contributors and clients, meeting strict content KPIs, coming up with ideas for native content, and managing contributor budgets and invoices. AWOL is an Australian travel website in partnership with Qantas. My duties included commissioning and editing all feature articles, generating story ideas, writing website content and copy, copywriting and posting across all social media channels, liaising with contributors and clients, meeting strict content KPIs, coming up with ideas for native content, and managing contributor budgets and invoices.



MPM Music Management

• Artist Manager

  • Jul 2013 - Nov 2014

  Artist management for Dan Sultan, Owl Eyes and Way Of The Eagle, day to day liaising with artists, record labels, booking agents, publicity and promo contacts, tour planning and budgeting, artwork briefing, internal publicity and copy creation. Artist management for Dan Sultan, Owl Eyes and Way Of The Eagle, day to day liaising with artists, record labels, booking agents, publicity and promo contacts, tour planning and budgeting, artwork briefing, internal publicity and copy creation.



Beat Magazine

• Australia
• Writing and Editing
• 1 - 100 Employee

• Music Editor

  • Feb 2011 - Jul 2013

  Edited and organised all music content in weekly streetpress publication Beat Magazine, developed strong personal relationships with key members of the Melbourne and Sydney music communities including media, publicists, venue owners, radio broadcasters, marketers, bookers, promoters and band members, contributed written articles, adhered to strict weekly deadlines. Edited and organised all music content in weekly streetpress publication Beat Magazine, developed strong personal relationships with key members of the Melbourne and Sydney music communities including media, publicists, venue owners, radio broadcasters, marketers, bookers, promoters and band members, contributed written articles, adhered to strict weekly deadlines.



Behind The Line

• Strategic Management Services
• 1 - 100 Employee

• Digital Executive

  • May 2009 - Oct 2010

  Executed various digital, print and integrated marketing and advertising campaigns; independently managed and created content including eNewsletters for two client websites (Campbell’s and SunRice); strong account management role including writing creative briefs for artwork and websites, agendas and contact reports, daily client liaising, quoting and establishing strict timelines and budgets; media planning and purchasing; developed creative role including brainstorming and creating proactive digital presentations for clients on social networking and smartphones; worked with a variety of CMS; wrote feature length articles and maintained Behind the Line’s company blog



BANG Public Relations

• Public Relations and Communications Services
• 1 - 100 Employee

• Intern

  • Oct 2008 - May 2009

  Contributed to various public relations projects for a diverse range of clients; secured media coverage throughout Australia for a variety of clients; wrote creative briefs, researched talent, researched suppliers and prepared quotes; created and updated media contact lists Contributed to various public relations projects for a diverse range of clients; secured media coverage throughout Australia for a variety of clients; wrote creative briefs, researched talent, researched suppliers and prepared quotes; created and updated media contact lists



Maitland Tourism

• Germany
• Travel Arrangements
• 1 - 100 Employee

• Intern

  • Jun 2008 - Dec 2008

  Worked on event planning for Maitland Tourism’s Bitter & Twisted International Boutique Beer Festival; executed professional writing tasks including media releases and performer profiles; researched advertising opportunities and presented them in a variety of formats; independently maintained and updated event website; supervised and coordinated a team of 50 volunteers Worked on event planning for Maitland Tourism’s Bitter & Twisted International Boutique Beer Festival; executed professional writing tasks including media releases and performer profiles; researched advertising opportunities and presented them in a variety of formats; independently maintained and updated event website; supervised and coordinated a team of 50 volunteers