Experience

KWG

• United States
• Advertising Services
• 1 - 100 Employee

• Supervisor, Digital Media Investment & Execution

  • Feb 2022 - Present

  • Work closely with strategic and communications teams on planning and execution of campaigns based on historical performance, client objectives and trends. • Oversee and manage larger biddable team to ensure daily and weekly tasks are met.• Implement awareness and conversion campaigns through platforms and DSPs such as DoubleClick, Amobee, The Trade Desk, Tremor, Facebook/Instagram, and Pinterest.• Monitor and implement optimizations on a weekly basis to ensure campaigns are meeting client KPIs and provide recommendations to the larger team on way to improve performance.• Generate and compile weekly, mid, and post campaign recap performance and report insights and implications to clients.• Scope new partnership opportunities that align with client needs.• Point person for external vendors on campaign implementation and troubleshooting. Show less

• Digital Campaign Strategist

  • Jan 2021 - Feb 2022

  • Implemented awareness and conversion campaigns through platforms and DSPs such as DoubleClick, Amobee, Tremor, Facebook/Instagram, and Pinterest.• Monitored and implemented optimizations on a weekly basis to ensure campaigns are meeting client KPIs and provide recommendations to the larger team on way to improve performance.• Aided in digital campaign tactical planning based on historical performance, client objectives and trends.• Generated and compiled mid and post campaign recap performance and reported findings to clients.• Sought out new partnership opportunities that aligned with client needs.• Point person for external vendors on campaign implementation. Show less

• Junior Digital Campaign Strategist

  • Jun 2019 - Jan 2021

  • Monitored and implemented optimizations to ensure campaigns are meeting KPIs.• Generated and compiled campaign performance and pacing reports.• Point person for external vendors on campaign implementation.

• Assistant Digital Campaign Strategist

  • Jun 2018 - Jun 2019

  • Completed tagging through ad servers such as DoubleClick to ensure media is tracked.• Generated and compiled campaign performance and pacing reports.• Point person for external vendors on campaign implementation.



SUNY Oneonta

• United States
• Higher Education
• 300 - 400 Employee

• Intern at the Office of International Education

  • Aug 2017 - May 2018

  • Advised students on SUNY-wide study abroad programs and variety of overseas travel options. • Provided assistance at study abroad events and workshops. • Managed social media accounts such as Instagram and Facebook. • Provided administrative assistance in OIE including, filing, answering phone calls, correspondence, data collection, organizing office, and handling mail. • Advised students on SUNY-wide study abroad programs and variety of overseas travel options. • Provided assistance at study abroad events and workshops. • Managed social media accounts such as Instagram and Facebook. • Provided administrative assistance in OIE including, filing, answering phone calls, correspondence, data collection, organizing office, and handling mail.



JVC Broadcasting

• United States
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Promotions Intern

  • May 2016 - Aug 2016

  • Represented the stations in a positive manner while traveling to local events. • Responsible for assisting the Program Directors, Promotion Manager, and on- air talent with daily tasks. • Performed data entry and other office duties. • Represented the stations in a positive manner while traveling to local events. • Responsible for assisting the Program Directors, Promotion Manager, and on- air talent with daily tasks. • Performed data entry and other office duties.