Taryn Delaney
Marketing & Events Manager at Sunshine Coast Turf Club- Claim this Profile
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Bio
Credentials
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Mini MBA Marketing
Marketing Week Mini MBA with Mark RitsonJul, 2022- Nov, 2024 -
Diploma of Beauty Therapy
Elly Lukas
Experience
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Sunshine Coast Turf Club
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Australia
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Recreational Facilities
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1 - 100 Employee
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Marketing & Events Manager
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Mar 2021 - Present
• Reporting directly to the CEO, responsible for the strategic planning, innovation and successfully measured delivery of various operations including Experience, Marketing, Events, Membership, Brand and PR • I lead to inspire a cross functional team in the successful delivery of strategic plans and operational facets of cross-Club initiatives and deliverables • Active BDM; YoY growth of new event business, sponsorship opportunities, attendance, and membership to achieve financial targets • Strategic planning via: Market Orientation, Market Research, Market Segmentation, Targeting, Positioning, Objectives, Product, Price, Integrated Marketing Communication and Distribution • Responsible for finding the potential in people and processes, I do so via a collection of four skill sets: 1. Rumbling with Vulnerability / 2. Living into our Values / 3. Braving Trust / 4. Learning to Rise • Leadership Style: Management by Objectives (MBO) which ensures that my team receive clear communication regarding their roles and responsibilities, and they understand the role they play in the overall health of the organization. o I have high expectations for my team, and I lead by example. To see a specific level of performance and efficiency and using a MBO and Values approach I have managed my team to achieve set KPIs to date including exceeding our 2021/22 commercial revenue KPI by 23%. • I drive innovation and development of product concepts, delivery, and new areas of customer and client focused outcomes. • Creative & Content Director. I effected a highly celebrated major re-brand of a 30-year-old Club image, which has elevated the Club’s positioning, affording a higher premium on products & services • Commencing work on SCTC’s digital transformation to empower employees to be agile and innovative by connecting data, processes, and teams with intelligent business applications.
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Victoria Racing Club
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Australia
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Spectator Sports
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100 - 200 Employee
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Events & Entertainment Manager
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Apr 2018 - Feb 2021
• Oversaw a senior and high-profile business portfolio of strategically aligned events that had clear, measurable objectives • Management of a world class sporting precinct and the delivery of high-profile events and experiences. Proven track record of ensuring that operations comply with regulatory requirements, work safety, government regulations, law enforcement, etc. • During the 2020 lockdowns I lead pioneering digital and TV broadcast business initiatives, elevating to a senior leader across the Club, demonstrating resilience, learning to rise, a growth mindset and collaborative approach • Responsible for the year-round development and delivery of seasonal events and entertainment plans for VRC Member and Public customers along with media and broadcast events including; key Melbourne Cup Carnival activations, The Birdcage, Myer Fashions on the Field, Parades, Media Launches, Gala Lunches and Dinners, Award Events, Membership Programs and Ceremonies, along with many other innovations within the prestigious VRC Calendar of Events • Management of best-in-class execution, Operations, Food & Beverage, Marketing, Customer Experience, Digital, PR, Sponsorship, Legal and Customer service • Monitored all relevant financial data, by reviewing performance against targets. Identify and act on issues and cost saving opportunities. Financial reporting; capital and operating expense budgets had appropriate procedures, controls and systems to meet budgets • Successfully reviewed experience concepts and identified opportunities for growth. Learnings captured and built into ongoing planning. Continual monitoring of event sales, liaising cross-Club for additional actions as required to achieve objectives. • I lead a team to manage all details of an event portfolio, including event experience plans, scheduling, stakeholder relations, operations, legal and OH&S requirements, external supplier management and contract negotiation through to implementation
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Melbourne Entertainment Company
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Australia
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Entertainment
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1 - 100 Employee
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Entertainment & Business Development Manager
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Mar 2016 - Apr 2018
• 2IC; responsible for generating and directing the strategies of Operations, Implementation, Marketing, Sales and HR and performing the daily functions of each speciality • Proposals, planning and management of the end-to-end delivery of entertainment across a variety of private and high-profile events • Increased productivity maintaining an average enquiry sale conversion rate of over 50% and increased the average total sale value to achieve budget in all but 1 month (a near miss) throughout employment • Recognised performance success with a 5-star service rating from over 700 reviews • Fostered Strategic Alliances, responsible for the ongoing relationship management and profitability growth of venue partners, event companies and key clients • Ongoing recruitment, training, management and mentoring of performers, coordinators and permanent contractors, nurturing a strong culture of team success; creating an environment which is diverse, inclusive, and psychological safe to best harbour innovation and thrive
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Authentic Entertainment Australia
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Advertising Services
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1 - 100 Employee
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National Activations & Marcom Manager
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Jul 2015 - Mar 2016
⦁ Employed as the ‘Events Expert’ within the Authentic Creative Lab (ACL) - an internal creative production house and Marcom agency ⦁ Efficient productivity within a team of experts working across 7 pillars of the ACL: Activations, Ideation, Production, Creative, Design, Insights & Communications/Social Media. ⦁ Assisted in building the ACL from the ground up, producing, developing and implementing new and strategic National Activations systems, procedures and processes ⦁ Project & Activation Manager of ARIA 2015 Red Carpet for Take 40 Australia ⦁ Effective activation costing, budgeting, forecasting, reporting and time allocation. ⦁ Proactive campaign generation, charged to connect brands and consumers through engaging, entertaining experiences that create an authentic emotional bond. ⦁ Hired for event executions of Take 40 Live Lounge, Live At The Chapel and Australia’s biggest premium video network Vevo; developed per brief, implemented and delivered above expectation, aligned with client management ⦁ Deep resource relationships with supplier to ensure AE accessed the best products and talent ⦁ Developed and implemented AE’s Social Media Marketing Strategy, based on insights for 5 brands; Vevo Premium Digital Video, Take 40 Australia, The Drop, Planet Vevo, My Generation in cooperation of Producers, Talent and the Content Team. ⦁ Elected Head of ‘Culture Club’ – commended for building positive activity, communication, processes and work culture
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NOVA Entertainment
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Australia
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Entertainment Providers
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400 - 500 Employee
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Integration Project Manager, Events & Marketing
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Mar 2011 - Jul 2015
⦁ Worked across both Melbourne FM Radio Stations; Nova 100 and smoothfm 91.5 ⦁ Management of 25 casual event/promotions/admin staff ⦁ Management of multimillion $ annual event expenditure ⦁ Event management of station partnerships; VRC Melbourne Cup Carnival, Australian Open, St Kilda Festival, Moonlight Cinemas, White Night, Future Music Festival, Stereosonic, Royal Melbourne Show, Night Noodles Markets, Taste Festival, Melbourne Fashion Festival, Grand Prix, Melbourne International Comedy Festival, Fun Runs and much more ⦁ Event Management and implementation of station parties, promotions, outside broadcasts and infamous ‘Red Room’ performances e.g. Ed Sheeran, Bruno Mars, Olly Murs, FUN! & G.R.L ⦁ Management and integration of client campaigns into business operations including Create, Air Time, Programming, Finance, Engineering/IT and Research ⦁ Procurement of station event and marketing inventory and merchandise ⦁ National relationship management of key clients, venues, suppliers and talent ⦁ Industry reputation for excellent outcomes, exceeding client expectations and winner of repeat business ⦁ Melbourne representative for station committees: Work Health and Safety, Care Factor, Intranet and MUM (the company’s core implementation system) training and compliance.
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Australian Technical and Management College
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Education Management
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1 - 100 Employee
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Marketing Officer
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Dec 2009 - Mar 2011
⦁ Managing various onshore and offshore education expos, and on campus events. ⦁ Demonstrated success by building the reputation of the college, increasing acceptance and participation rates and driving home key messages through quality operations. ⦁ Development of marketing materials (advertisements, student prospectus, posters etc) ⦁ KPIs through my active marketing and engaging events ⦁ Several reporting staff, responsible for members achieving their targets ⦁ Senior Coordinator of AIP (Association of International Professors). Coordinating the development of an association of the heads of departments in IT Universities throughout the Indian subcontinent. My work was conducted onshore, with co-ordination of offshore activities.
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Operations Manager
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Jan 2006 - Dec 2009
⦁ Full establishment & commissioning of the Spa premise & ongoing management of the business. ⦁ Management of styling, outfit and furnishings, product introduction, use, consumption, control, staffing, training, budgets, procedures and protocol manuals and ongoing management ⦁ Developed advertising campaigns, communications, active marketing, promotions and sales with regular events to establish and build reputation of business, gaining and maintaining client base ⦁ Established profitable relationships within Genesis, product companies, representatives and cross promoters
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Your Indulgence Skin Clinic
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Australia
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Health, Wellness & Fitness
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1 - 100 Employee
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Clinic Manager
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Apr 2003 - Jul 2006
⦁ Manager of facility and 8 staff ⦁ Customer satisfaction key criteria for successfully reaching targets ⦁ Consistent achieved of maximum productivity – full daily bookings and sales targets achieved ⦁ Multi-tasker, demonstrating ability to prioritize with constant client contact, administration duties, management of staff, paper work and budgets, monitoring procedures and protocols and successful delivery of promotions and events ⦁ Manager of facility and 8 staff ⦁ Customer satisfaction key criteria for successfully reaching targets ⦁ Consistent achieved of maximum productivity – full daily bookings and sales targets achieved ⦁ Multi-tasker, demonstrating ability to prioritize with constant client contact, administration duties, management of staff, paper work and budgets, monitoring procedures and protocols and successful delivery of promotions and events
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Education
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Doncaster Secondary College
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Victoria University
Community
