Experience

• Manages marketing and media agency acquiring and servicing over 40 clients including Nike, Unilever, Live Nation, General Motors, Victoria's Secret, Philips and Dubai Media Inc. Oversaw the successful execution of over 50 integrated campaigns including animation, OOH, mixed media, television, events, print, digital and mobile native. Heads business development, creative, media production and partnerships. Led product and campaign development initiatives working across functional teams. Our primary offerings include creating native branding experiences, multimedia campaigns, on-campus activations, video production, design & more. Show less



• Gulf Creative Collective is a virtual network, enabling creative nourishment, professional growth, and increased collaboration for creatives (marketers, public relations executives, writers, artists, filmmakers, designers, animators, photographers) in the Middle East.



• - Creating learning modules for NYU Journalism's Online Master's Program. - Training students over different phases of digital production (using Adobe Creative Suite) from creation of content to distribution and community management. - Created an interactive/module for digital media verification for news. - Production management for all NYU events at 20 Cooper Square. - Set-up livestreams and live event staging at NYU Journalism.



• A digital magazine in the UAE catering to Millennials, providing valuable regional content for various beats: Lifestyle, Entertainment, Art, Fundraising & more. A mix of gonzo journalism, reports, round-ups, reviews, videography, & original art, we tailor content to be insightful, spunky & conversational. Role Included, but not restricted to: • Creation of content plans • Heading all media production pursuits and teams (over 50 people worked with us on a freelance basis) • Liaising with PR agencies • In charge of all strategic partnerships • Website editor • Working with SEO and visibility At B-Change, we were successful in partnering with and working with the following parties: • Disney [Italia Films] • Empire Studio/Magazine • Time Warner [Warner Bros. Pictures] • Dubai Design Week [Art Dubai Group] • Emirates Airlines Festival of Literature • Dubai International Film Festival • Dubai Lynx Festival of Creativity [Cannes Lions] • Middle East Film & Comic Con (MEFCC) Show less