Experience

Austbrokers

• Australia
• Insurance
• 1 - 100 Employee

• Marketing Manager Austbrokers Member Services (AMS)

  • Mar 2020 - Present

  Austbrokers Members Services (AMS) exists for the collective benefit of the Austbrokers’ Members. Responsible for the promotion of AMS’s benefits through the intranet, internal communications, content creation and ad hoc marketing activities. • Planning and implementation of marketing strategies to meet business objectives timely and drive ROI • Execution of communications to the Austbrokers members (external) and AUB Group employees (internal) on behalf of the Management team (AMS/Austbrokers/ExpressCover/AUB Group/SURA) to the relevant target audience • Management of the AMS Portal (Austbrokers Intranet) with industry information (insurers/partners) and internal departments (Compliance, HR, Technology and Claims) • Identifying opportunities to optimise content that benefits members experience and marketing efforts • Responsible for keeping member information and distribution lists up to date • Engagement with the insurers for product, training, and media release information • Management of the Austbrokers and AUB Group websites by keeping information up to update and relevant, developing content, managing digital agency and SEO • Brand coordination and design of marketing creative for AMS/Austbrokers/ExpressCover/AUB Group/Experien/QRM, and assisting all brands with communication content, brand management, developing and keeping to guidelines and templates etc. including print material, banners, merchandise, EDMs, social media, website banners and surveys. • Play a part in the Austbrokers Conference Committee and content management, and design and delivery of sponsorship campaigns



QMS Audits

• Australia
• Food Production
• 1 - 100 Employee

• Marketing Specialist

  • Feb 2019 - Jan 2020

  • Manage marketing plan and budget to increase brand awareness and sales (online and offline) • Preparation and delivery of promotional materials (DM, brochure, flyer, advertising and billboard) • Driving website traffic through Google Adwords (SEM) and SEO • Analysis of consumer behaviour and metrics through Google Analytics and Hotjar • Tracking marketing performance and reporting across multiple digital platforms • Database management (Capsule CRM) and maintenance • Creating branded EDMs in MailChimp and social media campaigns • Co-ordinate social media customer focused campaigns (Facebook/LinkedIn) • Optmised communication to targeted audience • WordPress website content management



Appen

• IT Services and IT Consulting
• 700 & Above Employee

• Media Evaluator

  • Jan 2018 - Dec 2018

  • Advising technology companies on the growth of their audience and optimising the relevance of ads • Classification of social media campaigns (Facebook) based on a set of criteria for customer retention, brand recognition and lead generation • Supporting development teams to enhance functionality, user experience and branding on social media advertising • Advising technology companies on the growth of their audience and optimising the relevance of ads • Classification of social media campaigns (Facebook) based on a set of criteria for customer retention, brand recognition and lead generation • Supporting development teams to enhance functionality, user experience and branding on social media advertising



CBRE

• United States
• Real Estate
• 700 & Above Employee

• Marketing Manager

  • Jun 2014 - Jan 2018

  Reporting to the Vice-President with a direct team with three employees (SP and RJ), • Managed marketing budget and media planning across, print, online channels and industry events • Supported a Commercial Team of 60, providing key product data, insights and value proposition to enable faster and effective sales • Provided consultancy and delivery of marketing campaigns for clients (Developers and Investors) • Launched first mobile site and call tracking solution • Drove the re-design of the site to improve user experience, brand perception and increase conversion • Responsible for content development (WordPress), brand management, corporate identity and internal communication • Project management and leading cross-functional teams, external agencies and suppliers to deliver marketing campaigns including: software engineers, designers, customer service team, research team, lawyers and finance • Liasing with agencies and media influencers • Database marketing and customer relationship management (CRM) • Created dashboards for weekly tracking of marketing efforts • Monitoring marketing ROI on Google Adwords (SEM), SEO and social media (Facebook and LinkedIn)



The NRMA

• Australia
• Civic and Social Organizations
• 700 & Above Employee

• Digital Marketing Manager

  • Sep 2011 - Mar 2014

  Reporting to the CEO and an indirect team with 4 employees. Responsible for the Digital Marketing area• Development and execution of digital marketing strategies focusing on revenue growth of digital channels• Advertisement material creation to promote page visits by clients, engagement and conversions• Content management and development of the website page (CMS and HTML knowledge)• Design and execution of digital marketing activities, EDMs and delivery of the results above for industry OR and CTR• Development of online advertisement campaigns with the external media purchaser support• Involvement in search engine strategies (SEO and SEM) and social media opportunities• Analysis of campaign development and marketing campaign optimisation

• Sales Marketing Coordinator

  • Apr 2010 - Aug 2011

  Reporting to the Marketing and Sales Manager• Involvement in all marketing and sales aspects in an essential communication role between Sales, Marketing, Product and Product Development Managers; • Coordination of commercial team and 360º vision of relationship with clients;• Planning and management of commercial strategies and marketing campaigns;• Merchandising, product launches, participation in fairs and events.



Adventure World

• Australia
• Leisure, Travel & Tourism
• 1 - 100 Employee

• Trade Marketing Manager and Sales and Marketing Coordinator

  • Jan 2006 - May 2009

  • Responsible for the approval of contracts with partners, budgets, advertisement campaigns • Conducting marketing strategies online and offline; • Creation and delivery of communication campaigns • Support to the commercial team and integration between BDMs and marketing; • Planning and organizing events (product launches, incentive and expo). • Responsible for the approval of contracts with partners, budgets, advertisement campaigns • Conducting marketing strategies online and offline; • Creation and delivery of communication campaigns • Support to the commercial team and integration between BDMs and marketing; • Planning and organizing events (product launches, incentive and expo).