Experience

ADVISIA Analytics

• Brazil
• Business Consulting and Services
• 1 - 100 Employee

• Associate

  • Nov 2022 - Present



XP Inc.

• Brazil
• Financial Services
• 700 & Above Employee

• Senior Data Scientist

  • May 2021 - Aug 2022

  I worked in the CX (Customer Experience) area and I was responsible for the development of all statistical models and/or machine learning. · I developed a churn model for XP Inc. customers, for digital and assisted channels, through a machine learning model and achieved an F1-Score of 75%. I worked in the CX (Customer Experience) area and I was responsible for the development of all statistical models and/or machine learning. · I developed a churn model for XP Inc. customers, for digital and assisted channels, through a machine learning model and achieved an F1-Score of 75%.



Mutant

• Brazil
• IT Services and IT Consulting
• 700 & Above Employee

• Senior Data Scientist

  • Jan 2020 - May 2021

  I worked allocated in the biggest Brazilian telecommunications company. I was responsible for the analytics and development of statistical/machine learning models in order to identify possible business opportunities and increase the company's profitability. I worked allocated in the biggest Brazilian telecommunications company. I was responsible for the analytics and development of statistical/machine learning models in order to identify possible business opportunities and increase the company's profitability.



Neomove

• Brazil
• IT Services and IT Consulting
• 1 - 100 Employee

• Senior Data Scientist

  • Apr 2019 - Sep 2019

  I was responsible for the creation of Data Modeling processes and development the Churn’s machine learning models. I was responsible for the creation of Data Modeling processes and development the Churn’s machine learning models.



IPG Mediabrands

• United States
• Advertising Services
• 500 - 600 Employee

• Senior Data Scientist

  • Jun 2018 - Dec 2018

  I was responsible for the optimization models of media investiment in J&J Brazil. I was responsible for the optimization models of media investiment in J&J Brazil.



Ultrapar

• Brazil
• Oil and Gas
• 500 - 600 Employee

• Data Scientist

  • Jul 2016 - Mar 2018

  I was responsible for statistical analysis that are the basis for the company’s decision making. - Development an indicator that estimates the forecast of customers’s purchasing potential. - Customer clustering to indentify groups of customers that have similar profiles. - Churn modelling to improve customer retention. - Modelling of purchase intention prediction a product. - Development of indicators (business and geographic) to assist in the expansion of the company in… Show more I was responsible for statistical analysis that are the basis for the company’s decision making. - Development an indicator that estimates the forecast of customers’s purchasing potential. - Customer clustering to indentify groups of customers that have similar profiles. - Churn modelling to improve customer retention. - Modelling of purchase intention prediction a product. - Development of indicators (business and geographic) to assist in the expansion of the company in Brazil. Show less I was responsible for statistical analysis that are the basis for the company’s decision making. - Development an indicator that estimates the forecast of customers’s purchasing potential. - Customer clustering to indentify groups of customers that have similar profiles. - Churn modelling to improve customer retention. - Modelling of purchase intention prediction a product. - Development of indicators (business and geographic) to assist in the expansion of the company in… Show more I was responsible for statistical analysis that are the basis for the company’s decision making. - Development an indicator that estimates the forecast of customers’s purchasing potential. - Customer clustering to indentify groups of customers that have similar profiles. - Churn modelling to improve customer retention. - Modelling of purchase intention prediction a product. - Development of indicators (business and geographic) to assist in the expansion of the company in Brazil. Show less



Mindigitall

• Brazil
• Business Consulting and Services

• Data Scientist

  • Sep 2015 - Jul 2016

  In this company, focused on planning and structuring of digital projects, my goal was to create indicators to assist the direction of programmatic media and the study forecasting of audiences’ performances. In this company, focused on planning and structuring of digital projects, my goal was to create indicators to assist the direction of programmatic media and the study forecasting of audiences’ performances.



DTM Marketing de Relacionamento

• Brazil
• Advertising Services
• 100 - 200 Employee

• Marketing Intelligence Analyst

  • Dec 2007 - Jun 2014

  I was responsible for coordinating the statistician team and all projects developed by them. As coordinator, I often interacted with customers as well as other internal area of the company. In addition, I was responsible to provide data interpretation and data modelling to support relationship marketing solutions. The techniques used were: - Customer segmentation and clustering to indentify groups of users that have similar profiles, making possible a better communication… Show more I was responsible for coordinating the statistician team and all projects developed by them. As coordinator, I often interacted with customers as well as other internal area of the company. In addition, I was responsible to provide data interpretation and data modelling to support relationship marketing solutions. The techniques used were: - Customer segmentation and clustering to indentify groups of users that have similar profiles, making possible a better communication strategy; - Churn modelling to improve customer retention; - Modelling of purchase intention prediction a product/service and modelling the users' profile to cross selling, up selling. This modeling can be developed using analysis basket, regression models / classification and application of recommender systems; - Development of analysis using text mining and sentiment analysis applied in Twitter and Facebook posts, with the objective of monitoring customer satisfaction, identification of the main complaints regarding the services/products. Create goals and quality control indicators the online service. Show less I was responsible for coordinating the statistician team and all projects developed by them. As coordinator, I often interacted with customers as well as other internal area of the company. In addition, I was responsible to provide data interpretation and data modelling to support relationship marketing solutions. The techniques used were: - Customer segmentation and clustering to indentify groups of users that have similar profiles, making possible a better communication… Show more I was responsible for coordinating the statistician team and all projects developed by them. As coordinator, I often interacted with customers as well as other internal area of the company. In addition, I was responsible to provide data interpretation and data modelling to support relationship marketing solutions. The techniques used were: - Customer segmentation and clustering to indentify groups of users that have similar profiles, making possible a better communication strategy; - Churn modelling to improve customer retention; - Modelling of purchase intention prediction a product/service and modelling the users' profile to cross selling, up selling. This modeling can be developed using analysis basket, regression models / classification and application of recommender systems; - Development of analysis using text mining and sentiment analysis applied in Twitter and Facebook posts, with the objective of monitoring customer satisfaction, identification of the main complaints regarding the services/products. Create goals and quality control indicators the online service. Show less



Generali Brasil

• Brazil
• Insurance
• 200 - 300 Employee

• Trainee

  • Jan 2007 - Dec 2007

  - Analysis of indicators relative to automobile insurance. - Updates Report - Analysis of indicators relative to automobile insurance. - Updates Report