Tarry Cher
Senior Performance Marketing Manager at Heroes of Digital- Claim this Profile
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English Native or bilingual proficiency
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Chinese Native or bilingual proficiency
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Japanese Elementary proficiency
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Korean Elementary proficiency
Topline Score
Bio
Credentials
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Facebook Certified Media Buying Professional
FacebookOct, 2019- Nov, 2024 -
Facebook Certified Media Buying Professional
Facebook Blueprint -
Google Adwords Certification
Google AdWords Certified
Experience
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Heroes of Digital
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Singapore
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Advertising Services
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1 - 100 Employee
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Senior Performance Marketing Manager
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Jan 2022 - Present
Company ProfileAs a Google Premier Partner and Facebook Agency Partner, we are an integrated digital marketing agency that helps SMEs drive sales with strategic digital marketing and machine-learning technology.✔ Leading a team of talented performance marketers.✔ Execute digital marketing campaigns on platforms like: Google, Youtube, Facebook, Instagram, Outbrain, Email, Chatbot.✔ Optimize campaigns using various data analytics tracking tools, and identify opportunities to improve ROI and lead generation.✔ Analyze data on campaigns and suggest data-driven ideas for improvement.✔ Show an understanding of Conversion Rate Optimization (CRO).✔ Generate monthly reports showing the performance of digital marketing campaigns. Show less
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Performance Marketing Manager
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Jul 2020 - Dec 2021
Company ProfileAs a Google Premier Partner and Facebook Agency Partner, we are an integrated digital marketing agency that helps SMEs drive sales with strategic digital marketing and machine-learning technology.✔ Leading a team of talented performance marketers.✔ Execute digital marketing campaigns on platforms like: Google, Youtube, Facebook, Instagram, Outbrain, Email, Chatbot.✔ Optimize campaigns using various data analytics tracking tools, and identify opportunities to improve ROI and lead generation.✔ Analyze data on campaigns and suggest data-driven ideas for improvement.✔ Show an understanding of Conversion Rate Optimization (CRO).✔ Generate monthly reports showing the performance of digital marketing campaigns. Show less
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Senior Performance Marketing Specialist
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Dec 2019 - Jun 2020
Company ProfileAs a Google Premier Partner and Facebook Agency Partner, we are an integrated digital marketing agency that helps SMEs drive sales with strategic digital marketing and machine-learning technology.✔ Execute digital marketing campaigns on platforms like: Google, Youtube, Facebook, Instagram, Outbrain, Email, Chatbot.✔ Optimize campaigns using various data analytics tracking tools, and identify opportunities to improve ROI and lead generation.✔ Analyze data on campaigns and suggest data-driven ideas for improvement.✔ Show an understanding of Conversion Rate Optimization (CRO).✔ Generate monthly reports showing the performance of digital marketing campaigns. Show less
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Performance Marketing Specialist
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Feb 2019 - Nov 2019
As a Google Premier Partner and Facebook Agency Partner, we are an integrated digital marketing agency that helps SMEs drive sales with strategic digital marketing and machine-learning technology.✔ Execute digital marketing campaigns on platforms like: Google, Youtube, Facebook, Instagram, Outbrain, Email, Chatbot.✔ Optimize campaigns using various data analytics tracking tools, and identify opportunities to improve ROI and lead generation.✔ Analyze data on campaigns and suggest data-driven ideas for improvement.✔ Show an understanding of Conversion Rate Optimization (CRO).✔ Generate monthly reports showing the performance of digital marketing campaigns. Show less
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Kaodim
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Malaysia
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Consumer Services
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1 - 100 Employee
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Digital Marketer
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Sep 2018 - Feb 2019
Company Profile The Kaodim group is the #1 services marketplace in Southeast Asia, providing a faster, more dependable way to hire services you need from plumbers to photographers. ✔ Overseeing, managing, reporting on, optimizing and handling the Company’s digital marketing assets and campaigns, including Facebook, Twitter, Instagram, Google Adwords, Search Engine Optimization (SEO), SEM, SMM, display advertising and other digital media. ✔ Ensuring the digital marketing campaigns, whether search engine marketing or social media are consistently engaging, optimized with high conversions. ✔ Maintaining a digital marketing budget efficiently and intelligently. ✔ Devising impactful digital marketing strategies on all marketing channels together with country manager, regional and local marketing teams. ✔ Monitoring SEO performance and making recommendations along with the SEO team. ✔ Advising on the conversions, engagement of digital marketing initiatives and providing suggestions on improvement. Show less
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SG K-Wave
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Online Audio and Video Media
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Founder
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Jan 2010 - Feb 2019
The Leading Korean-Wave Community in Singapore The Leading Korean-Wave Community in Singapore
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Hometech | Interior Design & Renovation
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Construction
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1 - 100 Employee
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Assistant Digital Marketing Manager
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May 2017 - Aug 2018
Company Profile The Hometech experience is a truly personalised way of spatial creation and innovation. It’s all about you. Through a collaborative effort with you, our partners and us, we aim to create your dream space with quality craftsmanship and timely delivery. Without you, we would not be where we are today. Hometech is honoured to have helped realise the many dream spaces of our valued customers together with them since 1985. ✔ Focusing on building and growing the company's digital presence. Show less
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Yellow Pages Pte Ltd
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Singapore
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Advertising Services
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1 - 100 Employee
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Digital Marketing Executive
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Jul 2016 - Apr 2017
Company Profile Since its inception in 1967, Global Yellow Pages Pte Ltd (SGX: YPG:SP) has been helping SMEs acquire customers, grow and become profitable. In addition to its core Publishing and Digital businesses, it owns IP rights for Wendy's (F&B) and ownership of Pakuranga Plaza (real-estate) and other property and food interests in APAC. ✔ Prepare Google Adwords and Facebook Advertising campaign proposals for clients. ✔ Monitor and optimise client’s Google and Facebook Advertising performance. ✔ Create reports for client’s advertisement results. Show less
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Marcom Executive & Graphic Designer
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Apr 2013 - Jun 2016
Company Profile Established since 2011, Midas Development Corporation is the leading Investment Real Estate Developer of American properties, mainly specializing in Detroit, Michigan. Headquartered in Singapore with an operations office strategically located in Detroit itself, Midas offers a range of superior investment American properties that are fully managed by Midas. Partnered with local professionals who have accumulative experience of more than 40 years in American real estate development, the company is focused on giving investors in Asia access to low entry, high returns property investments at up to 50% below peak prices. ✔ Plan/Maintain Company’s online and social media presence and marketing efforts. ✔ Design of Company’s marketing materials such as posters, banners and brochures. ✔ Update/Maintain Company’s websites. Show less
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Media Development Authority (MDA)
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Singapore
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Temp Staff
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Sep 2011 - Mar 2012
Company Profile MDA was formed on 1 January 2003 by the merger of Singapore Broadcasting Authority (SBA), the Films and Publications Department (FPD) and the Singapore Film Commission (SFC), in response to a national call to develop a globally competitive media industry in Singapore. ✔ Updating Databases. ✔ Migrating information between systems. ✔ Keep Track of MDA Projects’ Expenses and Revenues. ✔ Preparing Presentation Documents. Company Profile MDA was formed on 1 January 2003 by the merger of Singapore Broadcasting Authority (SBA), the Films and Publications Department (FPD) and the Singapore Film Commission (SFC), in response to a national call to develop a globally competitive media industry in Singapore. ✔ Updating Databases. ✔ Migrating information between systems. ✔ Keep Track of MDA Projects’ Expenses and Revenues. ✔ Preparing Presentation Documents.
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Singapore Police Force
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Singapore
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Law Enforcement
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700 & Above Employee
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Operator
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Oct 2007 - Nov 2009
✔ Handles calls of traffic related complains, such as illegal parking. ✔ Dispatch Cisco Traffic Marshall to attend illegal parking cases. ✔ Dispatch Traffic Police Officers to attend Traffic Accidents. ✔ Gathers Traffic Accidents Facts. ✔ Allocates Investigator to each Traffic Accidents. ✔ Handles calls of traffic related complains, such as illegal parking. ✔ Dispatch Cisco Traffic Marshall to attend illegal parking cases. ✔ Dispatch Traffic Police Officers to attend Traffic Accidents. ✔ Gathers Traffic Accidents Facts. ✔ Allocates Investigator to each Traffic Accidents.
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Education
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2011 - 2013
The University of Western Australia
Bachelor of Arts (Communication Studies), Communication and Media Studies -
2004 - 2007
Nanyang Polytechnic
Diploma in Multimedia & Infocomm Technology, Digital Communication and Media/Multimedia
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