Tarran Pitschka
Founder/CEO at Wicked Quick Industries, Inc.- Claim this Profile
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Wicked Quick Industries, Inc.
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Founder/CEO
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May 2003 - Present
An original, authentic premium apparel and accessories line built from the ground up. Wicked Quick specializes in the world of speed, spanning sport to motors. Raised capital, hiring a staff to oversee all forms of design, development, manufacturing, advertising and social media marketing. Obtained and managed apparel licenses with Ford Motor Company, Chevy, and American Racing, focusing on graphic tees with vintage graphic themes. Sold to a broad range of retailers… Show more An original, authentic premium apparel and accessories line built from the ground up. Wicked Quick specializes in the world of speed, spanning sport to motors. Raised capital, hiring a staff to oversee all forms of design, development, manufacturing, advertising and social media marketing. Obtained and managed apparel licenses with Ford Motor Company, Chevy, and American Racing, focusing on graphic tees with vintage graphic themes. Sold to a broad range of retailers, including Nordstrom, Saks Fifth Avenue and over 100 specialty accounts domestic and foreign.
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Private Label Division
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Mar 2016 - Present
Source and coordinate product alongside various major brands (Red Wing Shoes, Polaris, World of Speed Museum, etc.), from acquisition to retention in both design and brand management.
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Senior Product Designer
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Apr 1999 - Apr 2002
Worked with Ford’s creative team on various logo marks/vehicle badges for concept vehicles. Operated alongside creative teams to direct and implement all consumer merchandise, graphic design and marketing materials for Land Rover, Mazda, Lincoln, Volvo and Aston Martin brands. Created and managed Land Rover’s t-shirt collection, focusing on outdoor enthusiasts and adventurers. Designed/presented Ford Racing logo and marketing materials to Chief Creative Officer and Ford… Show more Worked with Ford’s creative team on various logo marks/vehicle badges for concept vehicles. Operated alongside creative teams to direct and implement all consumer merchandise, graphic design and marketing materials for Land Rover, Mazda, Lincoln, Volvo and Aston Martin brands. Created and managed Land Rover’s t-shirt collection, focusing on outdoor enthusiasts and adventurers. Designed/presented Ford Racing logo and marketing materials to Chief Creative Officer and Ford Motor Company design team. Logo is currently used worldwide across multiple categories. Designed all product for special events including Lincoln-U.S. Open Tennis. Show less Worked with Ford’s creative team on various logo marks/vehicle badges for concept vehicles. Operated alongside creative teams to direct and implement all consumer merchandise, graphic design and marketing materials for Land Rover, Mazda, Lincoln, Volvo and Aston Martin brands. Created and managed Land Rover’s t-shirt collection, focusing on outdoor enthusiasts and adventurers. Designed/presented Ford Racing logo and marketing materials to Chief Creative Officer and Ford… Show more Worked with Ford’s creative team on various logo marks/vehicle badges for concept vehicles. Operated alongside creative teams to direct and implement all consumer merchandise, graphic design and marketing materials for Land Rover, Mazda, Lincoln, Volvo and Aston Martin brands. Created and managed Land Rover’s t-shirt collection, focusing on outdoor enthusiasts and adventurers. Designed/presented Ford Racing logo and marketing materials to Chief Creative Officer and Ford Motor Company design team. Logo is currently used worldwide across multiple categories. Designed all product for special events including Lincoln-U.S. Open Tennis. Show less
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No Fear
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United States
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Apparel & Fashion
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700 & Above Employee
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VP of Product Development
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1997 - 1998
Directed and managed global product direction for $80M company developing market-leading t-shirt programs from surfing to motorsports. Led a team of 40 apparel and graphic designers to implement new strategic brand initiatives while successfully creating new apparel divisions. Directed and managed global product direction for $80M company developing market-leading t-shirt programs from surfing to motorsports. Led a team of 40 apparel and graphic designers to implement new strategic brand initiatives while successfully creating new apparel divisions.
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Nike
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India
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Online Audio and Video Media
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Senior Graphic Designer
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Apr 1992 - Apr 1997
Designed and directed graphic/product direction for athletes such as Michael Jordan, Charles Barkley, Deion Sanders and Tiger Woods. (In 2017 alone, the Jordan brand generated $3.1 billion in revenue.) Co-designed/developed the U.S. National Team Soccer logo. Co-managed the concept and design direction for the initial MLS soccer teams: (Chicago Burn, LA Galaxy, Tampa Bay Mutiny, San Jose Clash and NY Metro Stars). Worked largely on Nike's major brand categories of Basketball and… Show more Designed and directed graphic/product direction for athletes such as Michael Jordan, Charles Barkley, Deion Sanders and Tiger Woods. (In 2017 alone, the Jordan brand generated $3.1 billion in revenue.) Co-designed/developed the U.S. National Team Soccer logo. Co-managed the concept and design direction for the initial MLS soccer teams: (Chicago Burn, LA Galaxy, Tampa Bay Mutiny, San Jose Clash and NY Metro Stars). Worked largely on Nike's major brand categories of Basketball and Golf. Co-designed/developed U.S. National Soccer Team logo and logomarks of six other initial MLS soccer teams. Worked largely on Nike’s major brand categories of Basketball and Golf Show less Designed and directed graphic/product direction for athletes such as Michael Jordan, Charles Barkley, Deion Sanders and Tiger Woods. (In 2017 alone, the Jordan brand generated $3.1 billion in revenue.) Co-designed/developed the U.S. National Team Soccer logo. Co-managed the concept and design direction for the initial MLS soccer teams: (Chicago Burn, LA Galaxy, Tampa Bay Mutiny, San Jose Clash and NY Metro Stars). Worked largely on Nike's major brand categories of Basketball and… Show more Designed and directed graphic/product direction for athletes such as Michael Jordan, Charles Barkley, Deion Sanders and Tiger Woods. (In 2017 alone, the Jordan brand generated $3.1 billion in revenue.) Co-designed/developed the U.S. National Team Soccer logo. Co-managed the concept and design direction for the initial MLS soccer teams: (Chicago Burn, LA Galaxy, Tampa Bay Mutiny, San Jose Clash and NY Metro Stars). Worked largely on Nike's major brand categories of Basketball and Golf. Co-designed/developed U.S. National Soccer Team logo and logomarks of six other initial MLS soccer teams. Worked largely on Nike’s major brand categories of Basketball and Golf Show less
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Education
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College of Visual Arts
BFA, Communication Design/ Advertising