Experience

Smart Exposure

• Australia
• Hospitality
• 1 - 100 Employee

• National Sales & Marketing Manager

  • May 2022 - Present

  https://smartexposure.com.au https://smartexposure.com.au



Australian Turf Club

• Australia
• Events Services
• 200 - 300 Employee

• Business Development & Partnerships Manager

  • Oct 2021 - May 2022

• Business Development Manager

  • Mar 2019 - Oct 2021

  • Diligently sourced opportunities for new business during COVID-19• Successfully maintained relationships with existing key accounts and delivered a high standard of service, ensuring retention of current business • Actively identified opportunities for new business to achieve individual and group KPI’s through single year and multi–year agreements• Ongoing interdepartmental collaboration, including the latest roll out of marketing collateral and sales tools during COVID-19, to assist the Brand and Digital Marketing team• Joined the newly established Commercial Culture Club, designed to improve staff engagement and moral in the workplace• Directly managed high profile key accounts across a variety of segments• Leveraged my personal network to win new business across both non–race day and race day hospitality and events • Expanded pipeline and established new working relationships by attending networking events and hosting new prospects at Race Days, to showcase the products on offer across all venues

• Sales & Marketing Executive (Contracted)

  • Dec 2018 - Mar 2019

  • Managed Sponsorship Sales for McGrath Foundation Luncheon hosted by Smart Exposure each year including targeted list generation, pitch documentation and delivery of branded partner benefits • Hosted at key client Industry tradeshows including front facing client liaison and product introduction• Successfully built relationships with key suppliers and clients to drive repeat business and upsell • Managed VIP events for chartered client boat days, Christmas parties and other B2B functions• Developed and implemented digital content for eDMs and social media marketing plans



M/Y Resilience

• Wellness and Fitness Services

• Stewardess

  • Dec 2017 - Nov 2018

  • Delivered exceptional, friendly and timely service which contributed to the Super Yacht’s high VIP customer satisfaction and repeat business; received consistent charter feedback from Captain and guests stating “best team have experienced” • Demonstrated resilience and agility in a high demand working environment where VIP customer experience was always the No1 focus; consistently anticipated and addressed their service needs • Worked closely within a team environment to ensure the charter operations ran smoothly and successfully• Actively contributed to the performance and deliverables of other team members on board to ensure all deadlines were achieved as a collective team result• Initiated a new weekly business process around stock control resulting in increased charter operational efficiency



Sydney Roosters

• Australia
• Spectator Sports
• 1 - 100 Employee

• Sponsorship & Sales Coordinator

  • Feb 2016 - Jun 2017

  • Directly managed the business relationship with key profiled brand accounts (including Brydens Lawyers, Gatorade and World First) • Maintained client satisfaction by going above and beyond to ensure all client partnership ROI• Successfully managed client CRM Salesforce which ensured accountability and delivery of all contracted benefits • Managed Game Day hospitality regarded by COO as “first class”; included ticket sales, organising catering and liaising with the Football department on player talent appearances • Performed Game Day customer-facing VIP function room management role, including presentation, run sheet, logistics, sponsor activations, client liaison and talent management • Drove data acquisition mechanics and developed and maintained the Corporate database to deliver targeted weekly eDMs, branded content and information• Nurtured third party supplier relationships which often assisted in the value proposition to new and existing clients



Total Sport and Entertainment

• Australia
• Advertising Services

• Account Coordinator

  • Aug 2014 - Feb 2016

  • Assisted with the development and implementation of branded events and activations for key clients such as Canadian Club and Fujitsu General; included highly successful Australian Open activation still running today • Managed the hospitality correspondence for Fujitsu General VIP events at the NRL, AFL and the President's Cup Golf Tournament• Responsible for product orders and delivery to Gatorade sponsored sporting teams including within the NRL, AFL and Cricket Australia• Worked with the Account Director to assist in the management of a nationwide bottle shop activation for Jim Beam• Contributed to the successful running of client digital competitions including social media content curation to drive brand engagement and consumer entries



Easts Group

• Australia
• Hospitality
• 1 - 100 Employee

• Club attendant

  • Feb 2012 - Dec 2014



Sydney Roosters Ltd

• Marketing Intern

  • Feb 2014 - May 2014