Experience

DIB Travel

• Sweden
• Information Technology & Services
• 1 - 100 Employee

• Business Area Director

  • Aug 2021 - Present

  DIB Alliance was created to join different Travel Management Companies and make business travel easier and more cost-efficient. We offer strong partnership to those who are ready for take off towards the future of digitalised travel. Within DIB Alliance, all TMC’s benefit directly from the collective purchasing power the Alliance has. This also gives TMC’s access to more competitive supplier agreements and better rates and offers. Responsible for global growth and ensure profitability within the different areas and markets. Show less



SRF The Swedish Travel Industry Association / Svenska Resebranschföreningen

• Stockholm, Stockholm, Sverige

• Board Member

  • Jan 2020 - Present

  Active Board Member of SRF. SRF has around 300 member companies. Our members are of all kinds and represent both large and small travel agencies and tour operators, event organizers, online travel agencies, etc. The travel companies work with both outbound and inbound business (visitor industry). In 2019, the member companies employed approximately 7,800 employees and these had a business volume of approximately SEK 50 billion. Active Board Member of SRF. SRF has around 300 member companies. Our members are of all kinds and represent both large and small travel agencies and tour operators, event organizers, online travel agencies, etc. The travel companies work with both outbound and inbound business (visitor industry). In 2019, the member companies employed approximately 7,800 employees and these had a business volume of approximately SEK 50 billion.



Stureplans Affärsresebyrå

• Sweden
• Travel Arrangements
• 1 - 100 Employee

• Managing Director

  • Sep 2012 - Aug 2021

  A business travel agency that has a good reputation, located in the center of Stockholm, an agency that offers high quality services both online and offline and that contributes to a high retention rate. One of the main challenges was to ensure growth and implement a digital travel platform for our end customers and increase profitability. The focus areas has been right content for our customers with great supplier agreements, seamless business processes, customer know how, and not at least a great team to mentation some of them. In addition to the day-to-day administration for which I was responsible, there are more specified areas covered by Swedish legislation within the role: The company must comply with all current legislation in addition to IATA legislation, the Companies Act, the Annual Accounts Act and various tax legislation. Reporting to the board, owners, authorities, and other stakeholders. And of course, always be ready for critical interventions in case of an event where the situation calls for it. Show less



Hansen | A Greater Experience

• Sweden
• Events Services
• 1 - 100 Employee

• Sales & Marketing Director

  • 2008 - 2012

  Meeting and Event Agency located in Stockholm, Gothenburg, Vaxjoe and Malmoe. Meetings between people spark magic – and results! Hansen makes that possible. They arrange impactful events and experiences, in Sweden and around the world. P/L responsible for the Stockholm office. 10 permanent employees and several external consultants. 150MSEK turnover. Responsible for market & sales across the country's 4 units. Meeting and Event Agency located in Stockholm, Gothenburg, Vaxjoe and Malmoe. Meetings between people spark magic – and results! Hansen makes that possible. They arrange impactful events and experiences, in Sweden and around the world. P/L responsible for the Stockholm office. 10 permanent employees and several external consultants. 150MSEK turnover. Responsible for market & sales across the country's 4 units.



Travelocity

• United States
• Travel Arrangements
• 200 - 300 Employee

• General Manager Travelocity Nordic

  • 2007 - 2008

  General Manager for the brand in Sweden, online Travel Agency for Leisure Travel.Responsible for P/L optimization and acted as direct leader for the management team incl operations, sales, marketing. Drive and engage technology development for the local market. Responsible for implementing the strategic and tactical objectives align to our vision and business plan. Using data and analytics to create scalable business concepts.P/L responsibility for the Swedish market (400MSEK).Including 4 brands, lastminute.se, resfeber.se, Box Office and Holiday Autos. Sales and marketing manager for each brand reported to me. I then had responsibility for a team of 45 employees. Reported to the CEO. Show less

• Sales and Marketing Manager

  • 2001 - 2007

  Started in the role as Sales Manager, later Sales and Marketing Manager.Sales and Marketing for the brand Resfeber.se in Sweden. Achieved sales, profitability and growth targets that were set for the Swedish market. Established a marketing plan and was responsible for all marketing activity such as, television, print and online (PPC, SEO, Affiliate, Meta-Search). All activities were measured, traffic, conversion, and ROI goals. Responsible for the establishment of sales strategies for all product groups, flights, hotels, and packages. Contract negotiations with airlines. Show less



Tournee resebyrå f.d Motormännens resebyrå

• Stockholm

• Travel Agency Manager

  • 1998 - 2001

  Travel Agency Manager responsible for the main unit in Stockholm. Privately owned Travel Agency based in Finland they did a acquisition of Motormännen Resebyrå in Sweden. Travel Agency Manager responsible for the main unit in Stockholm. Privately owned Travel Agency based in Finland they did a acquisition of Motormännen Resebyrå in Sweden.



Ticket Privatresor

• Sweden
• Leisure, Travel & Tourism
• 100 - 200 Employee

• Travel Sales Consultant

  • 1996 - 1998