Tareq Bafaqeeh, MBA
Marketing Partnerships Manager at Human Resources Development Fund - HRDF - KSA- Claim this Profile
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English Native or bilingual proficiency
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Arabic Native or bilingual proficiency
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Italian Professional working proficiency
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Spanish Limited working proficiency
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Portuguese Elementary proficiency
Topline Score
Bio
Ibraheem Alabbas Hamidaddin
Diligent, forthright, and respected for his high moral values, Tareq is an energetic and focused marketeer with insight into Saudi market dynamics and needs.
Pablo Acebillo
I had the chance a d pleasure to work and learn along Tareq during our LSE course on Real Estate & Finance. From very early on in the course, he stood out from the rest, showing a deep knowledge in property valuation as well as a very good general understanding of the driving forces shaping cities and markets. I have no doubts he will excel in the real estate industry, coupled with his already strong background in business and management studies.
Ibraheem Alabbas Hamidaddin
Diligent, forthright, and respected for his high moral values, Tareq is an energetic and focused marketeer with insight into Saudi market dynamics and needs.
Pablo Acebillo
I had the chance a d pleasure to work and learn along Tareq during our LSE course on Real Estate & Finance. From very early on in the course, he stood out from the rest, showing a deep knowledge in property valuation as well as a very good general understanding of the driving forces shaping cities and markets. I have no doubts he will excel in the real estate industry, coupled with his already strong background in business and management studies.
Ibraheem Alabbas Hamidaddin
Diligent, forthright, and respected for his high moral values, Tareq is an energetic and focused marketeer with insight into Saudi market dynamics and needs.
Pablo Acebillo
I had the chance a d pleasure to work and learn along Tareq during our LSE course on Real Estate & Finance. From very early on in the course, he stood out from the rest, showing a deep knowledge in property valuation as well as a very good general understanding of the driving forces shaping cities and markets. I have no doubts he will excel in the real estate industry, coupled with his already strong background in business and management studies.
Ibraheem Alabbas Hamidaddin
Diligent, forthright, and respected for his high moral values, Tareq is an energetic and focused marketeer with insight into Saudi market dynamics and needs.
Pablo Acebillo
I had the chance a d pleasure to work and learn along Tareq during our LSE course on Real Estate & Finance. From very early on in the course, he stood out from the rest, showing a deep knowledge in property valuation as well as a very good general understanding of the driving forces shaping cities and markets. I have no doubts he will excel in the real estate industry, coupled with his already strong background in business and management studies.
Credentials
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Real Estate Investing Master Course
Ken McElroySep, 2021- Nov, 2024 -
Real Estate Economics and Finance
The London School of Economics and Political Science (LSE)Aug, 2020- Nov, 2024 -
Spanish Language C1
Tampa Language CenterApr, 2011- Nov, 2024 -
Italian Language B2
Università per Stranieri di SienaAug, 2010- Nov, 2024
Experience
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Human Resources Development Fund - HRDF - KSA
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Saudi Arabia
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Human Resources Services
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700 & Above Employee
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Marketing Partnerships Manager
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Oct 2022 - Present
Leading and managing strategic partnerships among stakeholders, regulators, ministries, and other private & public sectors entities to study & analyze the nature of relationships and businesses with the organization from marketing and business perspectives. Promoting brand awareness for all parties and overseeing sponsorships undertaken. Acting as the brand ambassador to ensure brand’s well representation. Leading and managing strategic partnerships among stakeholders, regulators, ministries, and other private & public sectors entities to study & analyze the nature of relationships and businesses with the organization from marketing and business perspectives. Promoting brand awareness for all parties and overseeing sponsorships undertaken. Acting as the brand ambassador to ensure brand’s well representation.
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Confidential Consultants
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United States
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Financial Services
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1 - 100 Employee
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Marketing Consultant
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Mar 2022 - Present
Providing marketing and communication consultations to multiple corporations that include loyalty programs, customers' engagement, marketing campaigns product management, brands and branding... etc. Providing marketing and communication consultations to multiple corporations that include loyalty programs, customers' engagement, marketing campaigns product management, brands and branding... etc.
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AlSaedan Real Estate Company
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Saudi Arabia
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Real Estate
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1 - 100 Employee
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Head Of Marketing Department
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Aug 2021 - Feb 2022
AlSaedan is one of the largest real estate entities in the region. It was new to the B2C sector, so I was appointed to take care of the marketing strategy and destination marketing in terms of brand identity of the residential projects (Brochure, collateral, banners, brand creative, website, environmental branding... etc.) - Establishing the Marketing strategy and department, overseeing its budget, and assessing its needs and capabilities in campaigns, brand management, content… Show more AlSaedan is one of the largest real estate entities in the region. It was new to the B2C sector, so I was appointed to take care of the marketing strategy and destination marketing in terms of brand identity of the residential projects (Brochure, collateral, banners, brand creative, website, environmental branding... etc.) - Establishing the Marketing strategy and department, overseeing its budget, and assessing its needs and capabilities in campaigns, brand management, content management..etc. - Ensuring that the strategy is translated into operational business plans and implementing those annual business plans, including goal-setting and targets and setting the strategic agenda of the new projects for better appeal destination marketing. - Managing and leading different areas and functions of Marketing in the form of : Marketing Campaigns, Brand Management, Public Relations, Customers Relationships, and Digital Marketing. - Directing the new B2C projects, and benchmarking to ensure delivery of the needed brand image to the target customers. - Planning & managing destination marketing campaigns across different channels and regions. - Developing relevant multimedia marketing materials and overseeing the design, production, and distribution of the destination marketing publications to reach large target audience. - Taking care of the organization's overall brand and identity. - Forming and participating in multiple committees as steering committee, pricing & budgeting, and organization's strategy transformation Show less AlSaedan is one of the largest real estate entities in the region. It was new to the B2C sector, so I was appointed to take care of the marketing strategy and destination marketing in terms of brand identity of the residential projects (Brochure, collateral, banners, brand creative, website, environmental branding... etc.) - Establishing the Marketing strategy and department, overseeing its budget, and assessing its needs and capabilities in campaigns, brand management, content… Show more AlSaedan is one of the largest real estate entities in the region. It was new to the B2C sector, so I was appointed to take care of the marketing strategy and destination marketing in terms of brand identity of the residential projects (Brochure, collateral, banners, brand creative, website, environmental branding... etc.) - Establishing the Marketing strategy and department, overseeing its budget, and assessing its needs and capabilities in campaigns, brand management, content management..etc. - Ensuring that the strategy is translated into operational business plans and implementing those annual business plans, including goal-setting and targets and setting the strategic agenda of the new projects for better appeal destination marketing. - Managing and leading different areas and functions of Marketing in the form of : Marketing Campaigns, Brand Management, Public Relations, Customers Relationships, and Digital Marketing. - Directing the new B2C projects, and benchmarking to ensure delivery of the needed brand image to the target customers. - Planning & managing destination marketing campaigns across different channels and regions. - Developing relevant multimedia marketing materials and overseeing the design, production, and distribution of the destination marketing publications to reach large target audience. - Taking care of the organization's overall brand and identity. - Forming and participating in multiple committees as steering committee, pricing & budgeting, and organization's strategy transformation Show less
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Vision Realization Office (VRO) Ministry of Health
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Riyadh, Saudi Arabia
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Acting Head of Communication & Marketing Department
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Apr 2021 - Aug 2021
- Taking care of Communication Strategy to align with the overall strategy of the organization - Overseeing all areas of Communication in the form of Public Relations, Internal Communication, Awareness & Marketing, Institutional Relations, and Digital Channels. - Managing the budget of the department to be distributed and utilized accordingly. - Working on the operational plans of the department to be incorporated smoothly. - Managing vendors and negotiating terms with agencies to… Show more - Taking care of Communication Strategy to align with the overall strategy of the organization - Overseeing all areas of Communication in the form of Public Relations, Internal Communication, Awareness & Marketing, Institutional Relations, and Digital Channels. - Managing the budget of the department to be distributed and utilized accordingly. - Working on the operational plans of the department to be incorporated smoothly. - Managing vendors and negotiating terms with agencies to provide satisfactory optimums. - Working on the RFP to have the best suitable outcomes. - Supervising all needed supports given to other departments and stakeholders. - Assuring standardization and unification of messages shared among stakeholders and partners. Show less - Taking care of Communication Strategy to align with the overall strategy of the organization - Overseeing all areas of Communication in the form of Public Relations, Internal Communication, Awareness & Marketing, Institutional Relations, and Digital Channels. - Managing the budget of the department to be distributed and utilized accordingly. - Working on the operational plans of the department to be incorporated smoothly. - Managing vendors and negotiating terms with agencies to… Show more - Taking care of Communication Strategy to align with the overall strategy of the organization - Overseeing all areas of Communication in the form of Public Relations, Internal Communication, Awareness & Marketing, Institutional Relations, and Digital Channels. - Managing the budget of the department to be distributed and utilized accordingly. - Working on the operational plans of the department to be incorporated smoothly. - Managing vendors and negotiating terms with agencies to provide satisfactory optimums. - Working on the RFP to have the best suitable outcomes. - Supervising all needed supports given to other departments and stakeholders. - Assuring standardization and unification of messages shared among stakeholders and partners. Show less
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Ministry of Health Saudi Arabia
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Saudi Arabia
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Government Administration
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700 & Above Employee
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Marketing Awareness Manager
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Jun 2019 - Aug 2021
- Working on shaping the overall brand of the organization by creating the right identity. - Managing different marketing agencies (eg. Edelman) - Taking care of communications internally and externally to deliver the right and desired messages. - Creating the needed awareness to oversee all kind of communications to the public. - Contributing to the transformation of Health industry by participating in several committees across different entities. - Acting chief of the… Show more - Working on shaping the overall brand of the organization by creating the right identity. - Managing different marketing agencies (eg. Edelman) - Taking care of communications internally and externally to deliver the right and desired messages. - Creating the needed awareness to oversee all kind of communications to the public. - Contributing to the transformation of Health industry by participating in several committees across different entities. - Acting chief of the Communication department to oversee multiple division areas in the form of Public Relations, Institutional relations, Awareness, Internal Communication, and Digital Channels. - Establishing health clusters across the country. - Providing all kind of supports to other departments. - Creating the objectives plan of the year according to the needs and strategy of the department in general. - Building the right team to create positive synergy and teamwork spirit. - Managing and participating in multiple workshops to answer business needs. - Working across multiple divisions and functions in agile styles to speed up processes based on outcomes rather than procedures. - Working directly with stakeholders to unify communication messages and validate them. - Working on environmental branding to provide best office experiences. - Participating in multiple meetings and events to assure successful launching of the organization. - Contributing in the establishments of CIV, HTA, and CCoE entities. - Participating in G20 projects with regards to healthcare and attending several seminars and sessions. - Working in the Communication strategy and assuring works are in parallel. Challenges: - Transforming the structure of the organization to an agile system that requires versatility and quickness to answer to the needs of the business regardless of functions and shared responsibilities. - Doing multiple ad hoc projects and responsibilities whenever needed in order to carry on and move forward whereby necessary. Show less - Working on shaping the overall brand of the organization by creating the right identity. - Managing different marketing agencies (eg. Edelman) - Taking care of communications internally and externally to deliver the right and desired messages. - Creating the needed awareness to oversee all kind of communications to the public. - Contributing to the transformation of Health industry by participating in several committees across different entities. - Acting chief of the… Show more - Working on shaping the overall brand of the organization by creating the right identity. - Managing different marketing agencies (eg. Edelman) - Taking care of communications internally and externally to deliver the right and desired messages. - Creating the needed awareness to oversee all kind of communications to the public. - Contributing to the transformation of Health industry by participating in several committees across different entities. - Acting chief of the Communication department to oversee multiple division areas in the form of Public Relations, Institutional relations, Awareness, Internal Communication, and Digital Channels. - Establishing health clusters across the country. - Providing all kind of supports to other departments. - Creating the objectives plan of the year according to the needs and strategy of the department in general. - Building the right team to create positive synergy and teamwork spirit. - Managing and participating in multiple workshops to answer business needs. - Working across multiple divisions and functions in agile styles to speed up processes based on outcomes rather than procedures. - Working directly with stakeholders to unify communication messages and validate them. - Working on environmental branding to provide best office experiences. - Participating in multiple meetings and events to assure successful launching of the organization. - Contributing in the establishments of CIV, HTA, and CCoE entities. - Participating in G20 projects with regards to healthcare and attending several seminars and sessions. - Working in the Communication strategy and assuring works are in parallel. Challenges: - Transforming the structure of the organization to an agile system that requires versatility and quickness to answer to the needs of the business regardless of functions and shared responsibilities. - Doing multiple ad hoc projects and responsibilities whenever needed in order to carry on and move forward whereby necessary. Show less
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Center For National Health Insurance
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Riyadh, Saudi Arabia
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Head of Awareness
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Jun 2019 - Aug 2021
Established and worked on building the brand identity of the organization from scratch and be among the establishers of the organization who had run several ad-hoc responsibilities and roles whereby necessary and were taking care of all the marketing, projects and tasks solo from A to Z. Established and worked on building the brand identity of the organization from scratch and be among the establishers of the organization who had run several ad-hoc responsibilities and roles whereby necessary and were taking care of all the marketing, projects and tasks solo from A to Z.
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American Express
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United States
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Financial Services
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700 & Above Employee
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Assistant Marketing Manager
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Nov 2016 - Jun 2019
• Worked in internal and external marketing communications by partaking projects for stakeholders and the Marketing department. - Managing several marketing agencies in the form of Mullen Lowe, Ethos, Ogilvy… etc. • Worked on the loyalty and engagement program by studying the behaviors of the customers and engaging them in the offers. • Took care of product management in order to contribute to the development of the products, among which are the Blue Card, American Express… Show more • Worked in internal and external marketing communications by partaking projects for stakeholders and the Marketing department. - Managing several marketing agencies in the form of Mullen Lowe, Ethos, Ogilvy… etc. • Worked on the loyalty and engagement program by studying the behaviors of the customers and engaging them in the offers. • Took care of product management in order to contribute to the development of the products, among which are the Blue Card, American Express Card, Gold Card, and Platinum Credit Card. • Worked on Corporate products within Amex by revamping the Corporate products website, launching new products in the form of vPayment, Corporate Travel Account, and co-branded Cards; with regards to offering brochures, gift items, and business needs. • Contributed to the launch of the new global branding by doing all the necessary jobs with regards to branding the building inside-out; and also by offering giveaways with all the new branding. • Led the organizing of different events including mega opening of new branch. • Conducted marketing presentations to assess the progress of the company. Challenges • Adapting to the need of each department within short time during American Express Development Program. This was overcome by: building good relationships ahead of each visit, and studying and picturing their roles in advance. Achievements • During American Express’ development program and after meeting with different departments, I noticed the need to have better coordination among the organization that should enhance the overall quality of the company. Thus, in my presentation with the CEO and the departments’ chiefs, I proposed establishing a new department or position to decrease the lacks of any coordination or communication within the company. I thought this step was needed to ensure all departments are directed towards the overall objective of the company; which was eventually embraced. Show less • Worked in internal and external marketing communications by partaking projects for stakeholders and the Marketing department. - Managing several marketing agencies in the form of Mullen Lowe, Ethos, Ogilvy… etc. • Worked on the loyalty and engagement program by studying the behaviors of the customers and engaging them in the offers. • Took care of product management in order to contribute to the development of the products, among which are the Blue Card, American Express… Show more • Worked in internal and external marketing communications by partaking projects for stakeholders and the Marketing department. - Managing several marketing agencies in the form of Mullen Lowe, Ethos, Ogilvy… etc. • Worked on the loyalty and engagement program by studying the behaviors of the customers and engaging them in the offers. • Took care of product management in order to contribute to the development of the products, among which are the Blue Card, American Express Card, Gold Card, and Platinum Credit Card. • Worked on Corporate products within Amex by revamping the Corporate products website, launching new products in the form of vPayment, Corporate Travel Account, and co-branded Cards; with regards to offering brochures, gift items, and business needs. • Contributed to the launch of the new global branding by doing all the necessary jobs with regards to branding the building inside-out; and also by offering giveaways with all the new branding. • Led the organizing of different events including mega opening of new branch. • Conducted marketing presentations to assess the progress of the company. Challenges • Adapting to the need of each department within short time during American Express Development Program. This was overcome by: building good relationships ahead of each visit, and studying and picturing their roles in advance. Achievements • During American Express’ development program and after meeting with different departments, I noticed the need to have better coordination among the organization that should enhance the overall quality of the company. Thus, in my presentation with the CEO and the departments’ chiefs, I proposed establishing a new department or position to decrease the lacks of any coordination or communication within the company. I thought this step was needed to ensure all departments are directed towards the overall objective of the company; which was eventually embraced. Show less
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TEC Engineering, Inc.
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Civil Engineering
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1 - 100 Employee
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International Marketing Associate
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Jun 2013 - Oct 2016
• Provided cultural intelligence inputs by liaising among different markets. • Contributed in the expansion of the company globally. • Provided digital assistance across several divisions. Challenges • Transforming marketing materials across diverse cultures that were overcome by: o Living and studying in three continents meeting international people. o Trying to be as much cultural intelligent as possible. • Provided cultural intelligence inputs by liaising among different markets. • Contributed in the expansion of the company globally. • Provided digital assistance across several divisions. Challenges • Transforming marketing materials across diverse cultures that were overcome by: o Living and studying in three continents meeting international people. o Trying to be as much cultural intelligent as possible.
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Saint Louis University
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United States
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Higher Education
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700 & Above Employee
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Phd Researcher Assistant
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Aug 2015 - Jul 2016
• Worked as research assistant to conduct International Business researches across different multinational enterprises with regards to data collecting and its analyses. • Worked as research assistant to conduct International Business researches across different multinational enterprises with regards to data collecting and its analyses.
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Emirates NBD
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United Arab Emirates
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Banking
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700 & Above Employee
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Marketing Specialist
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Nov 2008 - Feb 2010
• Implemented market research to study the competition and act accordingly. • Enhanced digital presence of the bank by doing the appropriate testing. • Ensured spreading positive word of mouth by dispatching the right communications to customers & clients. Challenges • Getting information to do the gap analysis in Emirates NBD that was difficult since not enough online information is available, and that was overcome by: making connections, going face to face, and making… Show more • Implemented market research to study the competition and act accordingly. • Enhanced digital presence of the bank by doing the appropriate testing. • Ensured spreading positive word of mouth by dispatching the right communications to customers & clients. Challenges • Getting information to do the gap analysis in Emirates NBD that was difficult since not enough online information is available, and that was overcome by: making connections, going face to face, and making phone calls. Achievements: • After conducting the gap analysis in Emirates NBD, I achieved the goal of the firm to be the market leader in terms of offering competitive products (Unsecured loans rate was decreased from 9% to 6.99%, and thus gaining more market shares). Show less • Implemented market research to study the competition and act accordingly. • Enhanced digital presence of the bank by doing the appropriate testing. • Ensured spreading positive word of mouth by dispatching the right communications to customers & clients. Challenges • Getting information to do the gap analysis in Emirates NBD that was difficult since not enough online information is available, and that was overcome by: making connections, going face to face, and making… Show more • Implemented market research to study the competition and act accordingly. • Enhanced digital presence of the bank by doing the appropriate testing. • Ensured spreading positive word of mouth by dispatching the right communications to customers & clients. Challenges • Getting information to do the gap analysis in Emirates NBD that was difficult since not enough online information is available, and that was overcome by: making connections, going face to face, and making phone calls. Achievements: • After conducting the gap analysis in Emirates NBD, I achieved the goal of the firm to be the market leader in terms of offering competitive products (Unsecured loans rate was decreased from 9% to 6.99%, and thus gaining more market shares). Show less
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TEC Engineering, Inc.
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Civil Engineering
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1 - 100 Employee
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Marketing Administrative Assistant
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Jun 2007 - Feb 2008
• Conducted marketing research through distributing questionnaires, collecting data, and analyzing it; to provide recommendations accordingly. • Worked as a Public Relation representative to liaise with governmental sector. Achievements: • Connecting customer needs with the firm goals (TEC deals with King Saud University to enlarge its parking lots; enhancing road traffics and meeting with the government officials), by conducting marketing researches and participating in… Show more • Conducted marketing research through distributing questionnaires, collecting data, and analyzing it; to provide recommendations accordingly. • Worked as a Public Relation representative to liaise with governmental sector. Achievements: • Connecting customer needs with the firm goals (TEC deals with King Saud University to enlarge its parking lots; enhancing road traffics and meeting with the government officials), by conducting marketing researches and participating in governmental meetings. Show less • Conducted marketing research through distributing questionnaires, collecting data, and analyzing it; to provide recommendations accordingly. • Worked as a Public Relation representative to liaise with governmental sector. Achievements: • Connecting customer needs with the firm goals (TEC deals with King Saud University to enlarge its parking lots; enhancing road traffics and meeting with the government officials), by conducting marketing researches and participating in… Show more • Conducted marketing research through distributing questionnaires, collecting data, and analyzing it; to provide recommendations accordingly. • Worked as a Public Relation representative to liaise with governmental sector. Achievements: • Connecting customer needs with the firm goals (TEC deals with King Saud University to enlarge its parking lots; enhancing road traffics and meeting with the government officials), by conducting marketing researches and participating in governmental meetings. Show less
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Education
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2020 - 2020
The London School of Economics and Political Science (LSE)
Certificate, Real Estate Economics and Finance -
2015 - 2016
Saint Louis University
Doctor of Philosophy (Ph.D.) attendee, International Business & Marketing -
2012 - 2014
Xavier University
Master of Business Administration (M.B.A.), International Business -
2001 - 2008
King Fahd University of Petroleum & Minerals - KFUPM
Bachelor of Science (B.S.), Marketing -
2011 - 2011
Tampa Language Center
Diploma, Spanish Language and Literature -
2010 - 2010
Università per Stranieri di Siena
Diploma, Italian Language and Literature -
1987 - 2001
Riyadh Schools
Community
