Chief Executive Officer

• Mar 2019 - Present

> Develop high quality business strategies and plans ensuring their alignment with short-term and long-term objectives. > Lead and motivate subordinates to advance employee engagement develop a high performing managerial team. > Oversee all operations and business activities to ensure they produce the desired results and are consistent with the overall strategy and mission. > Make high-quality investing decisions to advance the business and increase profits. > Enforce adherence to legal guidelines and in-house policies to maintain the company’s legality and business ethics. > Review financial and non-financial reports to devise solutions or improvements. > Build trust relations with key partners and stakeholders and act as a point of contact for important shareholders. > Analyze problematic situations and occurrences and provide solutions to ensure company survival and growth. > Maintain a deep knowledge of the markets and industry of the company. Show less

Digital Marketing Specialist

• Feb 2013 - Present

Social Media Manager

• Jan 2022 - Feb 2022

Digital Marketing Consultant

• Mar 2019 - Apr 2020

_ Discover the new ways for company to engage with existing customers and attract new ones by evaluating the current marketing strategy._ Suggest or implement improvements in areas like SEO, social media, email marketing, and website design._ Improve and manage company branding, increase client engagement and communications with creative social media, email, mobile or local marketing campaigns._ Coordinate content platforms such as website landing pages and blog._ Improve business site’s Google ranking by adding new keywords, analyzing and optimizing web pages. Implement content development strategy to website and blogs. Show less

Digital Marketing Manager

• Apr 2018 - Feb 2019

* Brainstorm new and creative growth strategies* Creating effective SMM strategies to create a brand awareness in different social media channels* Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns* Evaluating Digital Marketing strategies and success ratio of competitors for creating Digital Marketing plans to overtake them* Taking care of all Digital Marketing Components from SEO, SMM, SEM to content marketing and SEO Copywriting.* Tracking the conversion related percentages and numbers to make needed improvements* Collaborate with internal teams to create landing pages and optimize user experience* Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)* Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points* Instrument conversion points and optimize user funnels* Plan, execute, and measure experiments and conversion tests* Identify trends and insights, and optimize spend and performance based on the insights* Collecting and Evaluating customer feedback data to enhance the customer experience and optimize conversions* Ensuring better user experience on the company’s website including responsive design, engaging content and usability Show less

PPC Campaign Manager

• Sep 2018 - Jul 2019

* keyword selection and audience targeting. * Find effective paid search strategies. * Write attractive and concise copy for adverts. * Optimize various PPC campaigns. * Monitor budget and adjust bids to gain better ROI. * Track KPIs to assess performance and pinpoint issues. * keyword selection and audience targeting. * Find effective paid search strategies. * Write attractive and concise copy for adverts. * Optimize various PPC campaigns. * Monitor budget and adjust bids to gain better ROI. * Track KPIs to assess performance and pinpoint issues.

Digital Marketing Manager

• Apr 2017 - May 2018

• Creating effective SMM strategies • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns• Create and execute a digital marketing calendar • Identify, customize, and maximize strategy and content • Analyze campaign effectiveness, marketing analytics, traffic and conversion data• Regularly measure ad performance via Google analytics• Create & manage e-mail blasts• Collaborate cross-functionally with design, marketing, PR and social and teams re: assets & consistent story-telling• Work with team to manage e-mail service provider; building and overseeing e-mail lists, deliverability issues, metrics, etc.• Analyze all aspects of e-mail effectiveness (subject lines, content, content placement, design, click-thrus, etc.) • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Show less

Digital Marketing Specialist

• Jan 2017 - Apr 2017

Digital Marketing Specialist

• Jan 2017 - Apr 2017

• Collaborate with Marketing Manager to develop digital marketing strategy. • Work with teammates to enhance external communications, improve website design, and own social media strategy. • Create and monitor the performance of multi-channel digital marketing initiatives, including paid digital advertising across Facebook, Google Adwords, and LinkedIn. • Translate Company messaging into creative, compelling visuals, fliers, and other branded materials. Continually develop new ideas for design. • Create email marketing campaigns and newsletters. Show less

Social Media Strategist

• Nov 2013 - Feb 2016

Marketing Manager

• Oct 2002 - Feb 2011

Marketing Manager

• Apr 2001 - Sep 2009