Key Account Manager

• Sep 2020 - Present

Modern Trade Unit Manager

• Apr 2019 - Sep 2020

 Handling at Head Office level Key Accounts customers: Panda, Danube & Bindawood.  Responsible for achieving sales forecast at area, account & brand level.  Develop and negotiate BDA in alignment with Company Objectives.  Ensure proper understanding of building blocks, implementation of sales fundamentals & Key Business Drivers with sales team in order to achieve the perfect store.  Work on execution of yearly marketing plan & tailor made promotion in line with marketing and account objectives and follow up on trade spends vs budgets to achieve 3 Wins ( supplier, customer ,consumer)

Sales Supervisor

• Sep 2018 - Feb 2019

 Lead sales unit to deliver area sales forecast & objectives by Category and meet MSL by classification.  Accountable and responsible for the development of sales team through regular on-the-job training. Ensure collection as per company’s credit limit and agreement with customers. Regularly review the journey route coverage & productivity and ensure their effectiveness Implement & monitor business development agreements Ensure proper implementation of promotional activities.

Field Merchandising Manager

• Oct 2016 - May 2018

Abudawood Nonfood (P&G) Food (Quaker,Haribo) & Ferreroo Handled the operation in the West and South region through all channels (Key Account, Modern Trade, WS, Presell...); managing a team of 8 supervisors and 150 merchandisers.o Conducted market research to analyze and assess market potential, tracking competitor activities.o Performed field visits in the region to assure that all the KPIs are met and the merchandisers are receiving the proper training.o Responsible for the execution of the monthly initiatives & implementation of POS materials. o Attended and supervised launch of ;Head & Shoulders 2 in 1 (January 2018)Nutella B-Ready (October 2017) Downy unstoppable (November 2016)

Client Coordinator

• Oct 2014 - Sep 2016

Merchandising department (Abudawood Nonfood P&G and Ferrero)o Received a course of training in the merchandising of P&G, Ferrero. (POG, SOS, OOS, initiative implementation and journey route)o Coordinated between marketing and merchandising teams to achieve proper execution of in store sales fundamentals. o Performed field visits to ensure KPI compliance are reflected in the market (Availability, Planogram, pricing and POSM). o Responsible to follow up and report on the execution of the monthly initiatives, share of shelf compliance and out of stock report.

Assistant Corporate Sales Executive

• May 2014 - Nov 2014

o Reports to the Group Manager on all administration, sales and marketing matters affecting the performance of the Group operation. o Pursue production through all available channels of distribution ; direct through MetLife ALICO agency force, or outside brokers in order for new business to be secured on timely and cost effective basis. o Record in the group database all complaints received, and ensure that the concerned parties follow- up, amend, and solve pending cases.

Sales Account Executive

• May 2013 - Apr 2014

- Kept our clients up to date with all the available advertising mediums offered by Faden ( mupi mall, in Mall branding/promotion and LED screen)- Developed clear proposals/quotations. Stayed abreast of all the concerns raised by the clients and took swift actions to resolve them. - Kept our clients up to date with all the available advertising mediums offered by Faden ( mupi mall, in Mall branding/promotion and LED screen)- Developed clear proposals/quotations. Stayed abreast of all the concerns raised by the clients and took swift actions to resolve them.