Growth Marketer

• Jan 2022 - Present

Growth Marketer

• Jun 2021 - Nov 2021

Digital Project Manager - Marketing and Growth hacking

• Sep 2020 - May 2021

Customer Care Representative

• Nov 2018 - Aug 2019

- Provide a high-quality assistance to customers- Gather customer product feedback to help shape and define the product roadmap- Help in developing our processes, practices & tools- Bring in new ideas to delight the customers- Work on projects to improve the department's performance - Provide a high-quality assistance to customers- Gather customer product feedback to help shape and define the product roadmap- Help in developing our processes, practices & tools- Bring in new ideas to delight the customers- Work on projects to improve the department's performance

Freelance Marketing & Growth

• Jan 2018 - Oct 2018

- Wordpress website creation.- Community Management.- Facebook and Instagram Ads.- SEO.- Blog articles ( French and English).- Content and blog translation (French, English and Arabic). - Wordpress website creation.- Community Management.- Facebook and Instagram Ads.- SEO.- Blog articles ( French and English).- Content and blog translation (French, English and Arabic).

Growth Hacker

• May 2017 - Nov 2017

- CEO's right-hand man in charge of the Braineet users section- Implementation of a strategy of acquisition and users' retention (social media, content strategy, mailing, push notifications)- Definition of KPI and implementation of relevant tools for reporting- Community Management & Marketing Content Generation- Braineet's branding - CEO's right-hand man in charge of the Braineet users section- Implementation of a strategy of acquisition and users' retention (social media, content strategy, mailing, push notifications)- Definition of KPI and implementation of relevant tools for reporting- Community Management & Marketing Content Generation- Braineet's branding

Digital Marketing Manager

• Sep 2016 - Dec 2016

- Participation in the user retention strategy, directly working with the CTO, the design and the editorial team. Projects include:. Creating and scheduling mailing and notifications. Participating in the development of new features in upcoming releases. Collaborating in the definition of the editorial line- Creating and managing partnerships with online (blogs, websites) and offline medias (TV, radio, press) and advertisers for special operations (merchandising, etc.)- Daily, weekly and monthly reports (crashes and audiences)- Growth-hacking: participation in various brainstormings and user growth experiments on all major platforms; analyzing findings for future implementations and improvements

Partner and digital Media manager in a record label

• Jan 2013 - Jan 2016

- Partner and Co-founder- Implementation of both Marketing Strategy, Branding and communication.- Digital Media Management (including Social Media) - Using analytic tools to identify and improve targeting and grow the user base- Event planning and organization.- Partnership management and negociations (festival planners, distributors, artists).- Data analysis - Partner and Co-founder- Implementation of both Marketing Strategy, Branding and communication.- Digital Media Management (including Social Media) - Using analytic tools to identify and improve targeting and grow the user base- Event planning and organization.- Partnership management and negociations (festival planners, distributors, artists).- Data analysis

Project Manager in a record label

• Sep 2011 - Mar 2014

- Social media management: promotion of podcasts, albums and events- Communication with users and listeners on the different platforms (Facebook, Soundcloud, Bandcamp)-Branding: Participation in the selection of artists and designers, briefing and follow up-Develop and increase the reputation of the label through key partnerships (festivals, specialized magazines)-Event management (Paris, Beirut, Amsterdam) - Social media management: promotion of podcasts, albums and events- Communication with users and listeners on the different platforms (Facebook, Soundcloud, Bandcamp)-Branding: Participation in the selection of artists and designers, briefing and follow up-Develop and increase the reputation of the label through key partnerships (festivals, specialized magazines)-Event management (Paris, Beirut, Amsterdam)

Client Engagement Internship

• Jun 2013 - Sep 2013

- Writing briefs (client, creative and amendments)-Participated in the creation, development and post analysis of digital campaigns for clients (Redbull, Oreedoo, Volvo, Ferrari World).- Data Analytics- SEO/SEA - Writing briefs (client, creative and amendments)-Participated in the creation, development and post analysis of digital campaigns for clients (Redbull, Oreedoo, Volvo, Ferrari World).- Data Analytics- SEO/SEA

Media Buying mission

• Jun 2011 - Sep 2011

- Keeping up to date with the market in order to better target audiences for media campaigns- Ad placements and post campaign monitoring (Press, TV, Billboards) in the MENA region.- Audience monitoring and budget allocation. - Keeping up to date with the market in order to better target audiences for media campaigns- Ad placements and post campaign monitoring (Press, TV, Billboards) in the MENA region.- Audience monitoring and budget allocation.

Sales

• Jun 2010 - Sep 2010

- Participated as assistant manager to UCS domestic marketing campaign, planning feasibility study, choice of media support.-Acquired new clients for UPS's heavy shipment services.-Renewed and re-established contacts with old accounts and negotiated terms and cost of shipment. - Participated as assistant manager to UCS domestic marketing campaign, planning feasibility study, choice of media support.-Acquired new clients for UPS's heavy shipment services.-Renewed and re-established contacts with old accounts and negotiated terms and cost of shipment.

Sales Specialist

• Jun 2009 - Sep 2009

- Sold road and construction signs to public institutions (Hotel Dieu de France, Beirut and Ghobeyri municipalities) and to private clients such as Solidere.-Acquired Bellevue medical center as a client. - Sold road and construction signs to public institutions (Hotel Dieu de France, Beirut and Ghobeyri municipalities) and to private clients such as Solidere.-Acquired Bellevue medical center as a client.