CEO & Founder

• Sep 2020 - Present

RemoteLAB© es una consultora boutique, creada en 2020, con el propósito de fortalecer y construir organizaciones más humanas en un escenario que nos demanda cada día estar más digitalizados. Fundada por Tarcila Shinno, inspirada en acompañar a personas y organizaciones a atravesar, con experiencias virtuales e híbridas de alto nivel, hacia los nuevos paradigmas y retos que plantea el Futuro del Trabajo. Remote Academy© es un espacio de aprendizaje virtual abierto en 2020 con el propósito de potenciar el mindset virtual de profesionales de habla hispana. En la actualidad, hemos entrenado a más de 1000 alumnos; activado más de 15 cursos en vivo diferentes y contado con más de 20 profesores de Latinoamérica y España. Show less

Deputy Manager Cultural Transformation - Journey Innovator Senior

• Oct 2018 - Nov 2021

-Proudly team member of Cultural Transformation Squad working with agile@scale and Scrum framework. -Leadership of the Change and Communications Management front for the Cultural Transformation Area of ​​the Human Development Management Division. -Development and implementation of the New Performance Management Model for 5000 bank employees. -Development of New 6 core values adoption program for 5000 bank employees. -Supervision of Learning actions for Cultural Transformation projects. Show less

Communications Manager - Power Technique South America

• Mar 2016 - Oct 2018

Corporate Communication: - Implement the Communication Strategy Group for the Latin America Region - Keep updated the Corporate booklets, videos and social media channels - Social Responsibility management Digital Communication: -Planning Web, SEO/SEM, email, social media and display advertising campaigns -Maintaining Atlas Copco social media presence in all the Latin America Region -Measuring and reporting on the performance of all digital marketing campaigns Internal communication: -Develop internal communication channels: Share Point, e-mailing and social media channels -Develop Employer Branding plan - Internal events: team building meetings, workshops, courses and seminaries. External Communication: - Develop the Communication Strategy and Policy for Atlas Copco - Power Technique Latin America - Direct support to build and implement the annual marketing plan with each Business Line Manager - Develop strong relationships with clients and distributors - Business and local media relations - Coordination of regional fairs and marketing events - Market intelligence/brand awareness surveys Show less

Manager - Marketing, Communications & Corporate Projects

• Dec 2006 - Feb 2015

-Responsible for the development of the marketing plan and online and offline strategies -Management of internal communication -Management of public affairs strategies -Management of Strategic Alliances -Elaboration of the trade marketing plan -Creation and implementation of the "Corporate Projects" area -Creation of new products and contents for clients such as BBVA, Telefonica, Kimberly-Clark, Saga Falabella, Diners Club International, among others. -Responsible for the development of the marketing plan and online and offline strategies -Management of internal communication -Management of public affairs strategies -Management of Strategic Alliances -Elaboration of the trade marketing plan -Creation and implementation of the "Corporate Projects" area -Creation of new products and contents for clients such as BBVA, Telefonica, Kimberly-Clark, Saga Falabella, Diners Club International, among others.

Fashion & Design Journalist - El Mundo Newspaper (Spain)

• Feb 2012 - Jul 2012

-Journalist in Design and Fashion section -Content writing for magazines print and online version -Commissions in France and Italy -Journalist in Design and Fashion section -Content writing for magazines print and online version -Commissions in France and Italy

Freelance Travel Journalist at "Vamos" Magazine

• Jan 2012 - Jan 2012

Since 2015 I write articles about one of my biggest passion in life: travelling around the world. Each month my articles are published in the peruvian magazine "Vamos" and the peruvian newspaper "El Comercio". I am an enthusiast traveller who has discovered 28 countries and always is looking for the next trip. Since 2015 I write articles about one of my biggest passion in life: travelling around the world. Each month my articles are published in the peruvian magazine "Vamos" and the peruvian newspaper "El Comercio". I am an enthusiast traveller who has discovered 28 countries and always is looking for the next trip.

University Professor of Digital Marketing / Direct Marketing / Digital Communications

• Jan 2012 - Jan 2012

The courses examines digital marketing strategy, implementation and executional considerations for Social Media (Facebook, LinkedIn, Twitter and Instagram), Social Selling, E-mail Marketing, Mobile Marketing and Content Marketing. Students will complete the course with a comprehensive knowledge of and experience with how to develop an integrated digital marketing strategy, from formulation to implementation. The courses examines digital marketing strategy, implementation and executional considerations for Social Media (Facebook, LinkedIn, Twitter and Instagram), Social Selling, E-mail Marketing, Mobile Marketing and Content Marketing. Students will complete the course with a comprehensive knowledge of and experience with how to develop an integrated digital marketing strategy, from formulation to implementation.

Professor - Social Media & Marketing Plan

• Dec 2011 - Dec 2011

Professor - Marketing & Journalism

• Nov 2011 - Nov 2011

Professor part-time for the career of Integral Communication. Professor part-time for the career of Integral Communication.

University Professor - Communications

• Oct 2011 - Oct 2011

Professor part-time in the Faculty of Communications Professor part-time in the Faculty of Communications