Experience

WH inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Director Of Public Relations

  • May 2019 - Present

  Seattle, Washington, United States Manage internal PR team, drive larger agency assets including LUMINATE Media Guides, and lead account strategy and PR execution across various outdoor and active lifestyle categories for clients such as Danner, LaCrosse Footwear, Helly Hansen and 10 Barrel Brewing.



Hayter Communications

• Account Director

  • Mar 2012 - May 2019

  Seattle, WA As the Account Director for Hayter Communications, I was responsible for all client-specific media relations including print, online and broadcast, management of product placement opportunities, planning/management of media events, planning and executing strategic PR initiatives, and keeping in direct communication with the client regarding coverage reports, product orders, etc. Clients managed during this time included lululemon men, Danner, K2 Skis, K2 Snowboarding, Raleigh Bicycles, Outdoor… Show more As the Account Director for Hayter Communications, I was responsible for all client-specific media relations including print, online and broadcast, management of product placement opportunities, planning/management of media events, planning and executing strategic PR initiatives, and keeping in direct communication with the client regarding coverage reports, product orders, etc. Clients managed during this time included lululemon men, Danner, K2 Skis, K2 Snowboarding, Raleigh Bicycles, Outdoor Tech and more. Show less



2aT events & pr

• Owner

  • Oct 2007 - Dec 2013

  2aT events & pr specializes in connecting brands with the media through press relations and distinct events, ultimately resulting in greater brand awareness with both the media and at the consumer level. Clients at this time included The Program (Forum Snowboards, Special Blend and Foursquare Outerwear), DROP Gloves, Celtek Gloves and Zumiez Couch Tour.



Ride Snowboards

• United States
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • May 2001 - Jun 2007

  Seattle, WA Press relations, copy writing/editing, project management (website development, catalog copy, advertising, summer camp), and managing special events and sponsorships.



Transworld SNOWboarding Magazine

• Assistant Editor

  • Sep 1999 - Apr 2001

  Oceanside, CA Copy writing and lots of editing!