Tara Sybrant

Vice President of Marketing at Northwest Analytics
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Contact Information
us****@****om
(386) 825-5501
Location
Portland, US

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Experience

    • United States
    • Software Development
    • 1 - 100 Employee
    • Vice President of Marketing
      • Jul 2020 - 3 years 6 months

      Portland, Oregon Metropolitan Area

    • Director of Marketing
      • Aug 2018 - Jul 2020

      Portland, Oregon Area Northwest Analytics enables more than 3,000 global manufacturing companies to unlock the full potential Industry 4.0 through the use of manufacturing analytics. Overall responsibilities include: • Developing and implementing the marketing strategy • Manage website agency tasked with creative development, SEO/SEM program management • Driving the creative development & messaging of the website; • Define and execute targeted demand generation and nurturing campaign including… Show more Northwest Analytics enables more than 3,000 global manufacturing companies to unlock the full potential Industry 4.0 through the use of manufacturing analytics. Overall responsibilities include: • Developing and implementing the marketing strategy • Manage website agency tasked with creative development, SEO/SEM program management • Driving the creative development & messaging of the website; • Define and execute targeted demand generation and nurturing campaign including digital media, webinars, white papers, case studies and speakerships; • Association and media partnership development; • Manage PR Agency tasked with obtaining press coverage, garnering speaking slots and awards; • Growth of the Manufacturing Leadership Form series brand recognition; • Manage, grow and develop a team

    • Marketing Manager
      • Apr 2014 - Aug 2018

      Portland, Oregon My responsibilities include the development of programs and processes to systematize and increase lead generation and follow through while decreasing the amount of resources. The enhancements and ongoing development of the website to generate more traffic and conversion of traffic to leads. The delivery of high quality events to accelerate the education process.

    • United States
    • Information Technology & Services
    • 1 - 100 Employee
    • Marketing Manager
      • Oct 2006 - Nov 2013

      Eugene, Oregon Area Formulate and execution of all strategic marketing initiatives for this emerging real estate software company. Developed both long-term and short-term marketing plans, with a duel focus on increasing brand awareness and revenue generation. Establish strategic partnerships and work collaboratively with industry partners with approved supplier and sponsorship contracts. Directed the development, creation and execution of highly effective marketing programs, including product collateral and event… Show more Formulate and execution of all strategic marketing initiatives for this emerging real estate software company. Developed both long-term and short-term marketing plans, with a duel focus on increasing brand awareness and revenue generation. Establish strategic partnerships and work collaboratively with industry partners with approved supplier and sponsorship contracts. Directed the development, creation and execution of highly effective marketing programs, including product collateral and event collaboration. Work collaboratively with sales management, and product development to establish new product introduction and launch strategies. Creation and development of social media and management of online reputation management. Show less

    • Product Development Manager
      • Jan 2005 - Oct 2006

      Eugene, Oregon Area Held accountability for all product development for the B.A.D., Resistol & REI brands including; belts, wallets, bags, flip flops and accessories for this leathers goods company. Accounts included; Nike, REI, and Urban Outfitters. Established relationships with designers that enabled the creation of leather products. Worked with manufacturing teams in multiple countries including China, India and Italy. Directed production, purchasing and sales teams to ensure on-time and correct production… Show more Held accountability for all product development for the B.A.D., Resistol & REI brands including; belts, wallets, bags, flip flops and accessories for this leathers goods company. Accounts included; Nike, REI, and Urban Outfitters. Established relationships with designers that enabled the creation of leather products. Worked with manufacturing teams in multiple countries including China, India and Italy. Directed production, purchasing and sales teams to ensure on-time and correct production of goods. Show less

    • Director
      • Jan 2004 - Dec 2005

      Entrepreneurial venture designed to develop the strategic long-term marketing plan for small to mid-sized companies. Formulated new marketing programs and maintained relations with manufacturers and industry contacts.

    • Marketing Manager
      • Jan 2002 - Apr 2004

      Creation and development of a sports marketing program designed at utilizing the technology of personalization to enhance the communication between sport organizations and fan base for professional sport organizations. Development and management of a marketing department; restructuring led to the re-branding of a former commercial printer to a marketing solutions provider.

    • Marketing Assistant
      • Feb 2002 - May 2002

    • Office Assistant
      • Oct 2001 - Jan 2002

    • United States
    • Non-profit Organizations
    • 700 & Above Employee
    • Youth and Volunteer Coordinator
      • Jul 2001 - Oct 2001

    • United States
    • Higher Education
    • 700 & Above Employee
    • Teamwork Intern
      • Mar 2000 - Jun 2001

    • United States
    • Non-profit Organizations
    • 700 & Above Employee
    • Volunteer
      • 1998 - 1999

Education

  • University of Oregon School of Journalism
    Bachelors of Science, Communications
    1999 - 2001

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