Experience

21 Holdings LLC

• United States
• Wine & Spirits
• 1 - 100 Employee

• General Manager / Senior Vice President

  • Oct 2021 - Present

  21 Holdings LLC (21H) is a wholly-owned subsidiary of the Jel Sert Company, a near centurion, family owned and operated business that provides high value, high quality products, competing with some of the largest CPG companies in the world. A fully licensed and bonded distillery, winery, and brewery, 21H provides an outlet to innovate beverage alcohol products in the emerging, ready to drink categories. Our brand, SLIQ Spirited Ice, launched nationally in 2021, is regarded as the… Show more 21 Holdings LLC (21H) is a wholly-owned subsidiary of the Jel Sert Company, a near centurion, family owned and operated business that provides high value, high quality products, competing with some of the largest CPG companies in the world. A fully licensed and bonded distillery, winery, and brewery, 21H provides an outlet to innovate beverage alcohol products in the emerging, ready to drink categories. Our brand, SLIQ Spirited Ice, launched nationally in 2021, is regarded as the best-in-class product both by taste and presentation among its peers. As the category leader in shelf-stable freezable, freezer pops we are the most efficient, vertically integrated manufacturer for liquid in a flexible tube. With 21 Holdings, our business partners can expect to get the full weight of a mid-sized CPG company across product development, product commercialization, customer support, and overall project management.

• Consultant

  • Jun 2020 - Sep 2021



Nomadica

• United States
• Beverage Manufacturing
• 1 - 100 Employee

• Chief Operating Officer

  • Sep 2020 - Apr 2022

  Delivered 4x revenue growth attributed to: refining the company's business model, streamlining and expanding product offerings, executing a total brand revamp (identity, packaging, price positioning), onboarding the brand with leading beverage distributors, developing and hiring for the internal org structure, and integrating management partners across wholesale, finance, and compliance. Additionally, I worked alongside the company founder to build and launch Nomadica's online sales channel… Show more Delivered 4x revenue growth attributed to: refining the company's business model, streamlining and expanding product offerings, executing a total brand revamp (identity, packaging, price positioning), onboarding the brand with leading beverage distributors, developing and hiring for the internal org structure, and integrating management partners across wholesale, finance, and compliance. Additionally, I worked alongside the company founder to build and launch Nomadica's online sales channel, including Club and Subscription. During my tenure I operated lock and step with the founder, co-creating all brand messaging and marketing initiatives for Nomadica.

• Consultant

  • Jan 2020 - Aug 2020



Bev

• United States
• Food and Beverage Services
• 1 - 100 Employee

• President, Sales & Marketing

  • Apr 2019 - Sep 2019

  Developed the brand's U.S. distribution footprint, aligning with Southern Glazers Wine & Spirits. Developed and expanded additional core product offerings to include varietals beyond rosé. Optimized operating efficiencies across finance and wholesale management departments. Delivered a tailored, brand road-map for internal team development, key marketing initiatives, and future product offerings.



Casamigos Tequila

• Beverage Manufacturing
• 1 - 100 Employee

• Vice President of Sales

  • Jan 2016 - Mar 2019

  Acquired by Diageo, June 2017



GoTYM Inc.

• Founder

  • Aug 2015 - Mar 2019

  Greater Los Angeles Area Created a mobile booking platform for people to find, and book best-in-class wellness professionals. GoTYM (pronounced go time) served as a one stop shop for three complimentary services: Train, Yoga, and Massage. Additionally, the software was designed to function as a tool for professionals to market and manage services to both existing and prospective clients.



Stoli® Group

• United States
• Wine & Spirits
• 100 - 200 Employee

• Southern California Manager

  • Oct 2013 - Dec 2015

  Greater Los Angeles Area Hired to be a part of an all-start team to launch Stoli Group USA, the North American subsidy of SPI Group



DeLeon Tequila

• National Sales Director

  • Jan 2013 - Oct 2013

  Los Angeles / New York Acquired in 2013, Diageo & Sean Combs Spirits



Peligroso Spirits

• Beverage Manufacturing
• 1 - 100 Employee

• National Sales Director

  • Jul 2010 - Jan 2013

  Greater Los Angeles Area Acquired by Diageo



Hawaii Sea Spirits LLC

• United States
• Manufacturing
• 1 - 100 Employee

• California Market Manager

  • Nov 2008 - Jun 2010

  Greater Los Angeles Area



Children's Law Center of California

• United States
• Law Practice
• 200 - 300 Employee

• Internship/Clerkship

  • Jan 2008 - Aug 2008

  Clerked for an attorney who carried a caseload of about 150 cases Assisted with trial preparation, witness interviews, status checks, research and preparation of motions, and custody orders Attended juvenile court proceedings on a weekly basis Participated in Regional Center Panel Protocol