Tarah Freestone, MBA

Vice President Operations at Biscuit Belly
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  • Spanish -
  • Quetcha Native or bilingual proficiency

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Credentials

  • Servsafe Certified Proctor
    ServSafe Food Protection Manager Instructor
    Mar, 2014
    - Sep, 2024
  • Servsafe Proctor
    ServSafe

Experience

    • United States
    • Vice President Operations
      • Feb 2023 - Present
    • United States
    • Restaurants
    • 1 - 100 Employee
    • Vice President of Operations and Development
      • Apr 2021 - Jan 2023

    • Vice President Operations
      • Mar 2021 - Jan 2023

    • United States
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Vice President Of Operations
      • Feb 2018 - Apr 2021

      Oversee 120 franchise and 6 company owned locations with sales revenue of over $110 million in 2019. Lead 54 direct reports over restaurant, manufacturing, distribution, and support. Developed a comprehensive strategy which resulted in retail sales growth of 36% Opened and remodeled 27 locations since tenure Enhanced the Company customer service satisfaction rating from 2.7 to 4.3 during tenure by aggregating social media platforms Developed a team of area leaders, chefs, trainers with emphasis on creating an execution-based organization while fostering a culture in which each employee was expected to become a skilled and habitual observer and owner of each area. Established and implemented SOP’s across all company disciplines resulting in streamlined operations in manufacturing, retail and restaurants, increased productivity and reduced overhead expenses. Implemented strict inventory control procedures, directed and compiled a complete annual inventory of assets Implemented technology to include handheld ordering devices, self-facing kiosks, online ordering platforms and systemwide consumer APP as well as service strategies to support increased workflow reducing labor needs by 22% while enhancing service levels. Effectuate a cross functional best practice standardization process for all unit processes at all manufacturing/distribution centers. Established a regional distribution model utilizing both internal managed resources and third-party distribution. Recognized for effective leadership in facilitating culture change, building productivity and bench strength, influencing the broader organization, and consistently achieving sustainable results. Established third party audit process for manufacturing/distribution facilities. Restructured and outsourced operations resulting in over $20M in cost savings Developed culinary and retail training programs for the brand. Identified opportunities in cost savings of product line procurement Show less

    • Canada
    • Internet Publishing
    • 1 - 100 Employee
    • Director of Franchise Operations
      • Nov 2014 - Dec 2017

      • Oversaw the operation of 406 location and 38 Franchisees • Recognized as Director of the Year in 2016 • Led expansion of new locations from 2 to 30 within a 3-year period • Responsible for sales reporting, PNL and budget performance as well as review of action plans, proforma and break even reports for Corporate & Franchise locations • Served as a subject matter expert for all operations, new store construction, remodeling, human resource and employee benefit programs • Served as the primary leadership resource for the growing region providing a continual line of communication from the field to the corporate office • Supported the increase in franchise build sales from a 12% growth to 23% growth as well as earn platinum awards in guest service and delivery efficiency Show less

    • Business Consulting and Services
    • Regional Manager
      • Aug 2008 - Nov 2014

      • Oversaw 77 locations the last two years of employment in the US to include MA, CT, PA, NJ, NC, FL, LA and TN as well as 4 locations in Canada and Asia • Supported training, P&L review and analysis, and marketing plans • Exhibited strong employee development and training having 4 direct reports promoted to Area Leaders and 2 to other operations departments • Assigned to develop and implement Franchisor & Franchisee systems, Training, Human Resources, Local Store marketing and Cost Management tools reducing food cost by 2% and increasing sales by 11% • Managed the company’s highest revenue locations focused on growth, streamlined operations, reducing operating costs and greater profitability • Received several “People Growth” Awards for development of Management, Franchisees, and Crew Show less

    • Operations Training Manager
      • Jul 2005 - Aug 2008

      • Conducted multi-unit training and certification of management employees through Management Training program • Assisted Store Managers on all matters, including employee relations issues, store events, problem solving, and crisis intervention • Facilitated employee hiring, onboarding, training and development focused on optimizing performance and growth opportunities, increasing product knowledge, and customer service • Analyzed PNL reports for each store, and subsequently provided feedback and recommendations for improvement, and partnered with the Regional Manager to maximize profitability • Recognized with Awards for People Development, Beating P&L goals, Sales Growth, and Overall Operations success Show less

Education

  • Seton Hall University
    Bachelor of Science - BS, Clinical Psychology
    1995 - 2000
  • NYU Stern School of Business
    Master of Business Administration - MBA, Business Administration, Management and Operations
    2000 - 2003
  • University at Albany, SUNY
    Bachelor’s Degree, Business Administration and Management, General
    2000 - 2002

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