Tara Bellucci

News & Culture Director at Apartment Therapy Media
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Location
Boston, US

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Experience

    • Technology, Information and Internet
    • 100 - 200 Employee
    • News & Culture Director
      • Jan 2021 - Nov 2023

      Conceived, planned, assigned, and edited 100+ stories averaging 2MM-3MM pageviews per month Managed full time editors and a regular stable of freelancers Tracked, reported, and responded to traffic patterns and trends Assigning and editing SEO articles Managed and tracked monthly budgets Created, collaborated, and built special features and packages

    • News & Culture Editor
      • Aug 2016 - Jan 2021

    • Assistant Editor & Social Media Manager
      • Jan 2015 - Aug 2016

    • Freelance Writer
      • Mar 2011 - Dec 2014

      Wrote multiple posts weekly covering varied aspects of interior décor, design, and green living. Reported on local design events and businesses of interest. Created clear & concise copy that is also on brand for Marketplace, alerting our readers to stores of interest. Wrote the Daily Scavenger Eastern Edition daily column. Shot and edited photography as well as optimized images for web.

    • Co-Founder
      • Jun 2011 - Nov 2016

      Boston, MA Created monthly swaps as an outlet for sharing surplus goods and to offer an alternative to store-bought items, helping swappers eat locally, sustainably and affordably. Actively attend swapping and local food events. Continual networking and communication to grow the swap through blogging, social media and partnerships with similarly-focused organizations. Planned and promoted the Community Sourced Potluck, a crowd-sourced dinner to raise funds for The Food Project and Lovin' Spoonfuls, to… Show more Created monthly swaps as an outlet for sharing surplus goods and to offer an alternative to store-bought items, helping swappers eat locally, sustainably and affordably. Actively attend swapping and local food events. Continual networking and communication to grow the swap through blogging, social media and partnerships with similarly-focused organizations. Planned and promoted the Community Sourced Potluck, a crowd-sourced dinner to raise funds for The Food Project and Lovin' Spoonfuls, to celebrate and raise awareness for the first National Food Day. Executed Cookie Swap for a Cause, swapping over 5,000 cookies with over 100 attendees, raising $6,000+ for Cookies for Kid's Cancer. Show less

    • Business BOOSTer
      • Jan 2014 - Dec 2014

      Greater Boston Area I’ve had a twisty-turny, crushing to crushing it career path, and I want to use everything I’ve picked up along the way to make your business explode with awesomeness so that you’re skipping out of bed and whistling to work on Monday mornings. With years of marketing experience, I’ll coach you in the best practices to BOOST your business (plus share my quick & dirty tips to getting it all done, even when you’re short on time). I wear a costume shop full of hats, just like you do… Show more I’ve had a twisty-turny, crushing to crushing it career path, and I want to use everything I’ve picked up along the way to make your business explode with awesomeness so that you’re skipping out of bed and whistling to work on Monday mornings. With years of marketing experience, I’ll coach you in the best practices to BOOST your business (plus share my quick & dirty tips to getting it all done, even when you’re short on time). I wear a costume shop full of hats, just like you do. I’m your general contractor, your professor, your cheerleader. Most importantly, I’m in your corner. With a voracious appetite for self-improvement, I’ve read a thousand and one business and advice books that I mix with experience to create my personal brand of “tell-it-like-it-is”-ness. My job is to listen and learn about your business, and then mix you up a concoction of practical pointers and rah-rah realness to launch you to new heights. Show less

    • Online Media
    • Editor, DIY Boston
      • Nov 2012 - Apr 2014

      Greater Boston Area DIY Boston is a Community Voices blog on Boston.com. We share do-it-yourself projects, tips, events, and news in the categories of food, fashion, home, and crafts. Our most popular features include Maker Moments, interviews with crafty business owners, bloggers, and readers, and 5 Minute DIYs.

    • Managing Editor
      • Oct 2012 - Aug 2013

      Greater Boston Area Shoestring is a modern, general interest budget lifestyle magazine that mixes Depression-era wisdom with the philosophy that what's good for the wallet is also good for the planet. Planned, merchandised, and promoted monthly pop-up thrift shops and monthly ticketed events with editorial tie-ins. Contributed to editorial calendar. Executed a nationwide small-batch budget- and eco-friendly holiday gift guide.

    • United States
    • Independent Beauty Consultant
      • Feb 2009 - Aug 2012
    • United States
    • Real Estate
    • 1 - 100 Employee
    • Residential Marketing & Sales Advisor
      • Mar 2008 - Dec 2011

      Management of all listings from start to finish: presentation creation, data input, photography, project-specific brand identities, marketing and advertising. Designed & optimized email communication. Managed social media & blog activity. Utilized Google Analytics to report on site performance. Built relationships with vendors. Managed & educated marketing interns. Coordinated and executed every aspect of direct mail marketing including design, copy, targeted list creation/management, etc… Show more Management of all listings from start to finish: presentation creation, data input, photography, project-specific brand identities, marketing and advertising. Designed & optimized email communication. Managed social media & blog activity. Utilized Google Analytics to report on site performance. Built relationships with vendors. Managed & educated marketing interns. Coordinated and executed every aspect of direct mail marketing including design, copy, targeted list creation/management, etc. Created print display and classified advertising. Completed tasks quickly and efficiently under strict time constraints. Show less

    • United Kingdom
    • Professional Training and Coaching
    • Director of Programming
      • Sep 2007 - Apr 2009

      Women on the Rise is a Boston based, diverse and inclusive grassroots movement dedicated to organizing younger women and their allies to take action on issues that effect their lives. By and for younger women, Women on the Rise seeks to develop the next generation of women business and community leaders through a variety of events. My responsibilities include: Management of the organization's calendar Event planning Committee supervision

    • United States
    • Real Estate
    • 1 - 100 Employee
    • Marketing Designer/Executive Asst
      • Jul 2005 - Mar 2008

      I ran the marketing department at CENTURY 21 Cityside where I coordinated and executed every aspect of direct mail marketing including design, copy, list creation/management, etc. for over 15 agents (1,000+ pieces weekly), designed weekly print advertising for multiple publications, and focused on strengthening positive brand recognition in the company’s target market of Back Bay, South End, Downtown, Beacon Hill, and Brookline.

Education

  • Boston University
    BS, Mass Communication/Advertising
    2001 - 2005

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