Experience

Marymount International School, Paris

• France
• Education Administration Programs
• 1 - 100 Employee

• PTO President, Marymount International School, Paris

  • Sep 2018 - Present



DefinedLogic

• United States
• Design Services
• 1 - 100 Employee

• Business Analyst

  • Jan 2013 - Jul 2015

  Serve as primary lead for technical and data specifications from client to programming teams through the design and implementation phases of projects utilizing Agile and Traditional Waterfall methodologies based on client needs.Provide strategic direction for clients by gathering data from multiple sources including Gartner, eMarketer, client data and on the ground experience to formulate business strategy for clients. Serve as primary lead for technical and data specifications from client to programming teams through the design and implementation phases of projects utilizing Agile and Traditional Waterfall methodologies based on client needs.Provide strategic direction for clients by gathering data from multiple sources including Gartner, eMarketer, client data and on the ground experience to formulate business strategy for clients.



AT&T

• United States
• Telecommunications
• 700 & Above Employee

• Assoc. Director Web Analytics

  • Jan 2012 - Dec 2012

  Responsible for the interpretation and visualization of data to present strategic insights and results for the online channel-Manage internal team of analytst to coordinate the ad-hoc reporting needs from a variety of patforms including business objects, webtrends and dashboarding applications-Oversee the build, deployement and maintenance of strategic reporting and goal tracking metrics in relation to online marketing effors and online user behavior-Served as business liaison for the development and implementation of clickstream web-tracking initiatives-Provide strategic direction based on user behavior to optimize and enhance digital marketing intiatives



Draftfcb

• Dairy Product Manufacturing
• 1 - 100 Employee

• Director, Customer Intelligence

  • Sep 2009 - Feb 2012

  Business Analysis- served as primary lead for technical and data specifications from client to programming teams through the design and implementation of an integrated asset management application Formulate B2B and Consumer integrated marketing strategies through combining research & analytical data insights utilizing marketing channel best practices Gather data from multiple sources including Mintel, Euromonitor, internal sales and marketing data, focus groups and on the ground experience to formulate growth strategy resulting in a 2% increase in aftermarket sales in 2011 for main client Gained $500K in incremental business with by increasing analytic and business process capabilities to clients Utilize data through infographics and interpreting key insights to establish marketing goals in conjunction with leadership team Manage internal team of analysts to coordinate the monthly DTL and reporting needs on a variety of platforms including SQL server, SQL Reporting Services, and dash boarding applications

• Project Manager, Customer Intelligence

  • Apr 2004 - Sep 2009

  Key player in winning PACCAR Parts Europe business for agencies Amsterdam office which resulted in additional $4 million revenue Developed data model and requirements documentation for SQL based CRM database for pharmaceutical client Organized, developed and implemented project plans for integrated marketing campaigns including creative development, in-market delivery and campaign measurement and analysis Trained and advised account services staff in utilization of in-house reporting and asset management systems



Data Technology Services

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Sr. Analyst

  • Jan 2000 - Jan 2003

  Provided cost benefit analysis, system analysis, specifications and recommendations for operational development projects Project leader for the implementation of an online asset management tool that allowed for client retailers in North America and Latin America to customize offerings through direct mail and sales collateralo Released application ahead of schedule in less than 6 monthso Conducted needs assessment and user interviews to document system proposal and functional requirementso Documented ERDs, process flows and data flows throughout system life cycleo Coordinated efforts of programming staff to ensure user needs were articulated and met Provided monthly operational reports to track marketing impact and distribution for 2 key clients Maintained and output monthly direct-mail customer files

• Analyst

  • Jan 1998 - Jan 2000

  Managed temporary staff during monthly data entry process Maintained CRM database for monthly direct mailings, which included gathering and coding data to preserve database integrity Documented, tested and repaired five database systems for Y2K compliance



SMG Marketing Group, Inc

• Assistant Data Analyst

  • Jan 1996 - Jan 1998

  Interacted with programmers in the process of normalization and design of healthcare marketing SQL database Headed data acquisition, data loading, and database edits for US hospital database Performed specialized research projects for clients including industry trend analyses Produced data and written hospital market analysis for publication in industry bulletins Interacted with programmers in the process of normalization and design of healthcare marketing SQL database Headed data acquisition, data loading, and database edits for US hospital database Performed specialized research projects for clients including industry trend analyses Produced data and written hospital market analysis for publication in industry bulletins