Tara Yates

Senior Vice President at Marina Maher Communications
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US

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5.0

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Chris Turnbull, MSc, APR, CBCP

Tara is the type of team member who is always willing to give a hand. Her strengths lie in her ability to manage difficult situations with calmness and clarity. Her communication skills are outstanding as well. Our company is lucky to have her on our team.

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Experience

    • United States
    • Public Relations and Communications Services
    • 100 - 200 Employee
    • Vice President
      • May 2019 - Present

    • United States
    • Public Relations and Communications Services
    • 700 & Above Employee
    • Account Director
      • Apr 2017 - May 2019

    • United States
    • Public Relations and Communications Services
    • 100 - 200 Employee
    • Account Supervisor
      • Apr 2015 - Apr 2017

    • Senior Account Executive
      • Mar 2013 - Apr 2015

    • Account Executive
      • Jan 2013 - Feb 2013

      I supported final programming for $1M+ influenza campaigns supporting Sanofi Pasteur flu vaccine franchise (non-branded awareness campaign with American Lung Association and branded campaign for company’s new Fluzone Intradermal vaccine). I helped develop 2012 campaign recaps and results reports and assisted in the 2013 campaign development and planning. I monitored media for news relevant to the client’s products and flu category, I analyzed stories and developed daily monitoring reports. I conducted research and participated in brainstorms for new business pitches. Show less

    • United States
    • Retail
    • 700 & Above Employee
    • Contractor, Community Engagement Team
      • Oct 2012 - Jan 2013

      Continued the work conducted under ND&P / tba remotely. Continued the work conducted under ND&P / tba remotely.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Public Relations
      • Jan 2012 - Oct 2012

      I helped to develop and execute marketing, advertising and public relations plans to further the philanthropic mission of Advance Auto Parts. This included planning, preparing and communicating all charitable, good-will and community initiatives both internally and externally on behalf of Advance (including community events, charitable campaigns and fundraisers, schedules, announcements, reports, volunteer program, media, scripts and marketing plans). I served as a liaison between Advance and the community, media, vendor partners and volunteers as it relates to the Advance Cares program. I managed event communications and materials, and coordinated with vendors and external partners to plan and execute charity events. I assisted in the creative development of all campaigns, themes, giveaways and marketing materials. Show less

    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Account Executive
      • May 2009 - Aug 2011

      I served as a primary day-to-day contact for client requests and inquiries. My daily responsibilities included managing all administrative account activities for multiple accounts, including invoice processing, preparation of financial packages for clients, account billing, development of activity reports and scopes of work, vendor relationships, account metrics compilation and maintenance of status grids and internal budget trackers. I also monitored the media for news relevant to my clients and their respective disease states, developed daily monitoring reports, analyzed competitor news/data to develop competitor intelligence reports and provide counsel on social media activities. I assisted in the development of media campaigns, as well as developed media lists and media education letters for outreach surrounding data milestones and events and conducting media outreach. I built and maintained ongoing relationships with relevant advocacy and third party organizations. I helped to plan and execute consumer programs and events, and managed all logistics and material development associated with the events, including press materials, brochures and program ads. Show less

    • Account Executive
      • Jun 2006 - Apr 2009

      I managed and oversaw major accounts across the US and Canada, traveled to meet with clients and exhibit our product range and worked to expand our clientele. I also wrote press releases to announce new products. I managed and oversaw major accounts across the US and Canada, traveled to meet with clients and exhibit our product range and worked to expand our clientele. I also wrote press releases to announce new products.

Education

  • Villanova University
    BA, Communications (Public Relations)

Community

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