Tara Sheena
Chief of Staff at POSSIBLE- Claim this Profile
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Bio
Experience
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POSSIBLE
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United States
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Marketing Services
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1 - 100 Employee
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Chief of Staff
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Oct 2023 - Present
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StraighterLine
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United States
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Higher Education
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1 - 100 Employee
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EdTech MBA Fellow
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Sep 2023 - Present
- Competitive analysis project spanning gen ed, early childhood and micro-credential online learning landscape, delivering strategic recommendations on product innovation and acquisition tactics to StraighterLine's leadership - Collaborating cross-functionally with Marketing, Academic and Product teams - Selected through EdTech MBA Fellowship process (Fall 2023)
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Edge of Work
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United States
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Business Consulting and Services
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1 - 100 Employee
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Product Marketing and Strategy Consultant
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Aug 2023 - Present
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Deloitte
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Business Consulting and Services
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700 & Above Employee
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MBA Summer Associate
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May 2022 - Aug 2022
Austin, Texas, United States - Led end-to-end development of new communication platform for cross-functional collaboration in hybrid Fortune 50 workplace (technology industry), equipping 85+ departments with streamlined information to increase worker efficiency - Collaborated across five workstreams, including facilitating 15 new automations to 40+ member team; synthesizing North Star strategies across seven functional leads; and convening 20+ partner orgs for an inaugural summit on FY23 prioritization
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EY-Parthenon
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United States
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Business Consulting and Services
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700 & Above Employee
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MBA+ Project Consultant
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Sep 2021 - Nov 2021
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Arts Manager and Consultant, Tara Sheena LLC
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Jul 2017 - Jun 2021
New York, New York, United States - Orchestrated back-end financial management, budget forecasting, fundraising, contract negotiations, marketing and strategic planning services for 30+ NYC-based performing artists since 2017, yielding an avg of $25K in annual profit - Envisioned and wrote winning applications for competitive national awards (avg <10% success rate) resulting in $250K+ in new revenue (over 3 yrs), raising clients’ industry profiles - Produced 30+ events per year while executing 50+ in-house contracts… Show more - Orchestrated back-end financial management, budget forecasting, fundraising, contract negotiations, marketing and strategic planning services for 30+ NYC-based performing artists since 2017, yielding an avg of $25K in annual profit - Envisioned and wrote winning applications for competitive national awards (avg <10% success rate) resulting in $250K+ in new revenue (over 3 yrs), raising clients’ industry profiles - Produced 30+ events per year while executing 50+ in-house contracts per year, generating avg $200K+ in annual total revenue for clients - Quadrupled client roster in less than 2 years through grassroots relationship-building and reputational respect - Invited guest speaker and consultant at 10+ cultural organizations and universities, advising on trends and unique issues in performing arts, reaching an audience of 500+ Show less
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Contemporary Dancer and Writer
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May 2011 - Jun 2021
New York, New York, United States - Devised and collaborated on 20+ new productions per year, on stage, film, and museums. ~$10M estimated revenue generated over a decade-long career - Performed in a multitude of diverse, unique projects to sold-out crowds across the country, including a world premiere opera at Bard Summerscape; a period piece film starring Elizabeth Moss; and major works at Performance Space New York, the Museum of Modern Art, and Lincoln Center - Published arts writer (2011-2020) in outlets including… Show more - Devised and collaborated on 20+ new productions per year, on stage, film, and museums. ~$10M estimated revenue generated over a decade-long career - Performed in a multitude of diverse, unique projects to sold-out crowds across the country, including a world premiere opera at Bard Summerscape; a period piece film starring Elizabeth Moss; and major works at Performance Space New York, the Museum of Modern Art, and Lincoln Center - Published arts writer (2011-2020) in outlets including the Brooklyn Rail and Huffington Post, with 500K+ total views over time Show less
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Policy Consultant
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Feb 2021 - May 2021
New York, New York, United States - Drafted and executed policy proposals with input of 50+ cultural stakeholders, to advocate $25M increase in city funding and COVID-19 revitalization for 1000+ cultural organizations - Oversaw development and production of City Council and Mayoral candidate forums for arts and culture, engaging 200+ organizational partners, 150+ candidates, and reaching 3,000+ New Yorkers
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Development and Marketing Manager
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Sep 2014 - Oct 2018
New York, New York, United States - Built the individual giving program in a seasonal role (August-October), increasing from 100-500 households in 3 years - Created and executed a corporate sponsorship program, including a multiyear partnership with AMEX, which grew to make up 20% of annual revenue in less than 3 years - Designed and implemented all marketing and social media campaigns, liaised with major press, and produced video content that increased audience engagement 20% year over year - Led a live event team… Show more - Built the individual giving program in a seasonal role (August-October), increasing from 100-500 households in 3 years - Created and executed a corporate sponsorship program, including a multiyear partnership with AMEX, which grew to make up 20% of annual revenue in less than 3 years - Designed and implemented all marketing and social media campaigns, liaised with major press, and produced video content that increased audience engagement 20% year over year - Led a live event team that included 3 staff members, 3 vendors, and 5 volunteers, executing memorable galas that produced growing profits year over year Show less
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MOVEMENT RESEARCH INC
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United States
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Performing Arts
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1 - 100 Employee
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Development Manager
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Oct 2016 - Jun 2018
New York, New York, United States Development Manager (2017 - 2018) - Led a cross-functional 3-person team overseeing 2 annual galas, 12-person Board of Directors, and fundraising $750K/year - Designed and implemented Capital Campaign raising $500K in <1 year in support of outfitting and relocating to multi-use, city-owned building, ensuring 20+ years of subsidized rent and creative hub for the NYC dance community - Refined systematic surveying strategies, doubling demographic data from organization’s constituency… Show more Development Manager (2017 - 2018) - Led a cross-functional 3-person team overseeing 2 annual galas, 12-person Board of Directors, and fundraising $750K/year - Designed and implemented Capital Campaign raising $500K in <1 year in support of outfitting and relocating to multi-use, city-owned building, ensuring 20+ years of subsidized rent and creative hub for the NYC dance community - Refined systematic surveying strategies, doubling demographic data from organization’s constituency in <2 years, utilizing data to improve understanding of engagement, boost funding from governmental sources, and create 2 additional staff roles Development Associate (2016 - 2017) - Increased donor base by 25% YOY by improving outreach through targeted customer segmentation - Mobilized diversity, equity and inclusion efforts (DEI) by allocating Board contributions to mandate and support anti-racism training for the entire staff of 12. Exceeded job expectations by proposing and executing a plan for participation in Race Forward’s year-long program to gain tools for antiracist organizational practices, resulting in a 25% increase of BIPOC artists’ involvement in MR’s performance programs Show less
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Whitney Museum of American Art
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United States
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Museums, Historical Sites, and Zoos
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200 - 300 Employee
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Member Services Office Assistant
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Mar 2015 - Jun 2016
New York, New York, United States - Supervised a multi-functional, 5-person customer service team that liaised with the general public (>1M visitors/year) to successfully enroll avg 50 members/week. - Supported broad membership population (>10k households) with database management, processing gifts, and daily communications during a rapid time of growth (2015-16) where the museum increased gallery size (sq. ft.) 117% and operating budget ~50%.
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Research Assistant
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Jan 2008 - Mar 2016
Ann Arbor, Michigan, United States - Managed and negotiated the rights, fees, and usage for all photographs appearing in 3 book releases by major academic publishers with a total print run of 10,000 copies - Drafted and coordinated agreements for 30+ contributors, resulting in licensing and usage rights to over 65 original photographs - Promoted from undergraduate work-study position to an ongoing role post-graduation
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Iyengar Yoga Institute of Brooklyn
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United States
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Wellness and Fitness Services
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Front Desk Representative
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Feb 2014 - Jun 2015
New York, New York, United States
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New York Live Arts
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United States
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Performing Arts
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1 - 100 Employee
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Box Office/Reception
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Feb 2013 - Dec 2014
New York, New York, United States
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Cora Dance
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United States
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Performing Arts
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1 - 100 Employee
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Development Consultant
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Jul 2013 - Jun 2014
Red Hook, Brooklyn
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Promotions Department
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Jul 2011 - Jan 2013
New York, New York, United States
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Bloomingdale's
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United States
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Retail
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700 & Above Employee
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Sales Associate
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Jul 2011 - Jan 2013
New York, New York, United States
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Education
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The University of Texas at Austin - Red McCombs School of Business
Master of Business Administration - MBA, Strategy & Innovation -
University of Michigan
Bachelor of Arts English/Bachelor of Fine Arts, Dance