Tara Sheena

Chief of Staff at POSSIBLE
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Contact Information
us****@****om
(386) 825-5501
Location
Austin, US

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Experience

    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Chief of Staff
      • Oct 2023 - Present

    • United States
    • Higher Education
    • 1 - 100 Employee
    • EdTech MBA Fellow
      • Sep 2023 - Present

      - Competitive analysis project spanning gen ed, early childhood and micro-credential online learning landscape, delivering strategic recommendations on product innovation and acquisition tactics to StraighterLine's leadership - Collaborating cross-functionally with Marketing, Academic and Product teams - Selected through EdTech MBA Fellowship process (Fall 2023)

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Product Marketing and Strategy Consultant
      • Aug 2023 - Present

    • Business Consulting and Services
    • 700 & Above Employee
    • MBA Summer Associate
      • May 2022 - Aug 2022

      Austin, Texas, United States - Led end-to-end development of new communication platform for cross-functional collaboration in hybrid Fortune 50 workplace (technology industry), equipping 85+ departments with streamlined information to increase worker efficiency - Collaborated across five workstreams, including facilitating 15 new automations to 40+ member team; synthesizing North Star strategies across seven functional leads; and convening 20+ partner orgs for an inaugural summit on FY23 prioritization

    • United States
    • Business Consulting and Services
    • 700 & Above Employee
    • MBA+ Project Consultant
      • Sep 2021 - Nov 2021

    • Arts Manager and Consultant, Tara Sheena LLC
      • Jul 2017 - Jun 2021

      New York, New York, United States - Orchestrated back-end financial management, budget forecasting, fundraising, contract negotiations, marketing and strategic planning services for 30+ NYC-based performing artists since 2017, yielding an avg of $25K in annual profit - Envisioned and wrote winning applications for competitive national awards (avg <10% success rate) resulting in $250K+ in new revenue (over 3 yrs), raising clients’ industry profiles - Produced 30+ events per year while executing 50+ in-house contracts… Show more - Orchestrated back-end financial management, budget forecasting, fundraising, contract negotiations, marketing and strategic planning services for 30+ NYC-based performing artists since 2017, yielding an avg of $25K in annual profit - Envisioned and wrote winning applications for competitive national awards (avg <10% success rate) resulting in $250K+ in new revenue (over 3 yrs), raising clients’ industry profiles - Produced 30+ events per year while executing 50+ in-house contracts per year, generating avg $200K+ in annual total revenue for clients - Quadrupled client roster in less than 2 years through grassroots relationship-building and reputational respect - Invited guest speaker and consultant at 10+ cultural organizations and universities, advising on trends and unique issues in performing arts, reaching an audience of 500+ Show less

    • Contemporary Dancer and Writer
      • May 2011 - Jun 2021

      New York, New York, United States - Devised and collaborated on 20+ new productions per year, on stage, film, and museums. ~$10M estimated revenue generated over a decade-long career - Performed in a multitude of diverse, unique projects to sold-out crowds across the country, including a world premiere opera at Bard Summerscape; a period piece film starring Elizabeth Moss; and major works at Performance Space New York, the Museum of Modern Art, and Lincoln Center - Published arts writer (2011-2020) in outlets including… Show more - Devised and collaborated on 20+ new productions per year, on stage, film, and museums. ~$10M estimated revenue generated over a decade-long career - Performed in a multitude of diverse, unique projects to sold-out crowds across the country, including a world premiere opera at Bard Summerscape; a period piece film starring Elizabeth Moss; and major works at Performance Space New York, the Museum of Modern Art, and Lincoln Center - Published arts writer (2011-2020) in outlets including the Brooklyn Rail and Huffington Post, with 500K+ total views over time Show less

    • Policy Consultant
      • Feb 2021 - May 2021

      New York, New York, United States - Drafted and executed policy proposals with input of 50+ cultural stakeholders, to advocate $25M increase in city funding and COVID-19 revitalization for 1000+ cultural organizations - Oversaw development and production of City Council and Mayoral candidate forums for arts and culture, engaging 200+ organizational partners, 150+ candidates, and reaching 3,000+ New Yorkers

    • Development and Marketing Manager
      • Sep 2014 - Oct 2018

      New York, New York, United States - Built the individual giving program in a seasonal role (August-October), increasing from 100-500 households in 3 years - Created and executed a corporate sponsorship program, including a multiyear partnership with AMEX, which grew to make up 20% of annual revenue in less than 3 years - Designed and implemented all marketing and social media campaigns, liaised with major press, and produced video content that increased audience engagement 20% year over year - Led a live event team… Show more - Built the individual giving program in a seasonal role (August-October), increasing from 100-500 households in 3 years - Created and executed a corporate sponsorship program, including a multiyear partnership with AMEX, which grew to make up 20% of annual revenue in less than 3 years - Designed and implemented all marketing and social media campaigns, liaised with major press, and produced video content that increased audience engagement 20% year over year - Led a live event team that included 3 staff members, 3 vendors, and 5 volunteers, executing memorable galas that produced growing profits year over year Show less

    • United States
    • Performing Arts
    • 1 - 100 Employee
    • Development Manager
      • Oct 2016 - Jun 2018

      New York, New York, United States Development Manager (2017 - 2018) - Led a cross-functional 3-person team overseeing 2 annual galas, 12-person Board of Directors, and fundraising $750K/year - Designed and implemented Capital Campaign raising $500K in <1 year in support of outfitting and relocating to multi-use, city-owned building, ensuring 20+ years of subsidized rent and creative hub for the NYC dance community - Refined systematic surveying strategies, doubling demographic data from organization’s constituency… Show more Development Manager (2017 - 2018) - Led a cross-functional 3-person team overseeing 2 annual galas, 12-person Board of Directors, and fundraising $750K/year - Designed and implemented Capital Campaign raising $500K in <1 year in support of outfitting and relocating to multi-use, city-owned building, ensuring 20+ years of subsidized rent and creative hub for the NYC dance community - Refined systematic surveying strategies, doubling demographic data from organization’s constituency in <2 years, utilizing data to improve understanding of engagement, boost funding from governmental sources, and create 2 additional staff roles Development Associate (2016 - 2017) - Increased donor base by 25% YOY by improving outreach through targeted customer segmentation - Mobilized diversity, equity and inclusion efforts (DEI) by allocating Board contributions to mandate and support anti-racism training for the entire staff of 12. Exceeded job expectations by proposing and executing a plan for participation in Race Forward’s year-long program to gain tools for antiracist organizational practices, resulting in a 25% increase of BIPOC artists’ involvement in MR’s performance programs Show less

    • United States
    • Museums, Historical Sites, and Zoos
    • 200 - 300 Employee
    • Member Services Office Assistant
      • Mar 2015 - Jun 2016

      New York, New York, United States - Supervised a multi-functional, 5-person customer service team that liaised with the general public (>1M visitors/year) to successfully enroll avg 50 members/week. - Supported broad membership population (>10k households) with database management, processing gifts, and daily communications during a rapid time of growth (2015-16) where the museum increased gallery size (sq. ft.) 117% and operating budget ~50%.

    • Research Assistant
      • Jan 2008 - Mar 2016

      Ann Arbor, Michigan, United States - Managed and negotiated the rights, fees, and usage for all photographs appearing in 3 book releases by major academic publishers with a total print run of 10,000 copies - Drafted and coordinated agreements for 30+ contributors, resulting in licensing and usage rights to over 65 original photographs - Promoted from undergraduate work-study position to an ongoing role post-graduation

    • United States
    • Wellness and Fitness Services
    • Front Desk Representative
      • Feb 2014 - Jun 2015

      New York, New York, United States

    • United States
    • Performing Arts
    • 1 - 100 Employee
    • Box Office/Reception
      • Feb 2013 - Dec 2014

      New York, New York, United States

    • United States
    • Performing Arts
    • 1 - 100 Employee
    • Development Consultant
      • Jul 2013 - Jun 2014

      Red Hook, Brooklyn

    • Promotions Department
      • Jul 2011 - Jan 2013

      New York, New York, United States

    • United States
    • Retail
    • 700 & Above Employee
    • Sales Associate
      • Jul 2011 - Jan 2013

      New York, New York, United States

Education

  • The University of Texas at Austin - Red McCombs School of Business
    Master of Business Administration - MBA, Strategy & Innovation
    2021 - 2023
  • University of Michigan
    Bachelor of Arts English/Bachelor of Fine Arts, Dance
    2007 - 2011

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