Experience

Professional Association of Resident Physicians of Alberta

• Canada
• Hospitals and Health Care
• 1 - 100 Employee

• Director of Communications and Member Affairs

  • Jan 2020 - Present

• Member Affairs Manager

  • Oct 2015 - Dec 2019

• Communications Coordinator

  • Apr 2015 - Oct 2015



Alberta College and Association of Chiropractors

• Manager, Media and Public Relations

  • Dec 2013 - Feb 2015

  • Develop and execute public relations, marketing and promotions, and community involvement initiatives in support of the chiropractic profession• Provide communications counsel to senior staff and Council through issues and crisis management• Developed and implemented comprehensive media relations strategy, resulting in increased profile with provincial media outlets and stories picked up by major television and print outlets across Alberta, as well as healthcare publications• Responsible for all media relations activities, including: media monitoring and reporting; regular media pitches; coordination of media requests and subject matter experts; act as organization spokesperson as appropriate• Manage social media platforms: semi-monthly blog (www.everydaychiropractic.com); Facebook (www.Facebook.com/albertachiropractors); Twitter (www.twitter.com/albertachiro); YouTube (www.YouTube.com/albertachiro)• Coordination, writing and editing of Annual Report to Government and AGM Report to Members (annual print publications)• Coordination, writing and editing of monthly member e-newsletter

• Public Relations Coordinator

  • Feb 2006 - Dec 2013

  • Developed and implemented comprehensive social media strategy, including Facebook, Twitter, YouTube and a regular blog• Writing for web, print, media and marketing collateral• Development and coordination of members’ advertising resources and website content• Support for community service programs, such as Straighten Up Alberta• Development of presentations and signage for various events• Development and execution of promotional partnerships, such as Content Champion for Scholar’s Choice



The Association of Professional Engineers and Geoscientists of Alberta (APEGA)

• Canada
• Public Safety
• 100 - 200 Employee

• Public Relations Coordinator

  • Sep 2002 - Jan 2005

  • Provide communications support to senior staff and Council • Coordination and execution of public relations, marketing and promotions, and community involvement initiatives in support of the engineering and geoscience professions • Coordination and execution of communications aspects of special events, such Summit Awards, National Engineering & Geoscience Month and Science Olympics • Writing and editing for media, advertising materials, promotional collateral and internal communications