Tara Leeth

Marketing Specialist at WinSouth Credit Union
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Contact Information
us****@****om
(386) 825-5501
Location
Gadsden, US

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Experience

    • United States
    • Financial Services
    • 1 - 100 Employee
    • Marketing Specialist
      • Feb 2016 - Present

      Gadsden, Alabama Area •Develop all marketing plans, creative briefs, marketing project suggestions, and presentations. •Maintain and update the company’s brand style guide; and ensure that all internally developed creative marketing materials undergo brand review and adhere to strict brand guidelines. •Responsible for setting and adhering to the Marketing budget. •Assists with writing, editing, and production of promotional literature, newsletters, direct mail pieces, email campaigns, TV and Radio… Show more •Develop all marketing plans, creative briefs, marketing project suggestions, and presentations. •Maintain and update the company’s brand style guide; and ensure that all internally developed creative marketing materials undergo brand review and adhere to strict brand guidelines. •Responsible for setting and adhering to the Marketing budget. •Assists with writing, editing, and production of promotional literature, newsletters, direct mail pieces, email campaigns, TV and Radio advertisments, digital marketing, and producing internal company newsletters. •Track and analyze marketing efforts, producing campaign analytics as required. •Manage and monitor social media platforms on behalf of the company. •Liaises with various internal teams and external clients to assist with projects and initiatives. •Oversee the WinSouth GenTech Committee- a committee that is constantly researching the latest trends in the financial industry. •Update and maintain content for the company website, work with vendors to develop added functionality. •Plan and execute all WinSouth marketing events including company events and community events.

    • Certified Financial Counselor
      • Feb 2014 - Present

      Gadsden, Alabama Area

    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Account Executive Intern
      • May 2013 - Aug 2013

      Tuscaloosa, Alabama Area • Promoted and worked on Clear Channel’s 11th Annual Classic Bridal Show • Generated new promotional ideas for Midtown Village Shopping Center • Created radio advertisements for different businesses in the Tuscaloosa area • Crafted charity and community events with 98 TXT

Education

  • University of Alabama
    Bachelor of Science (BS), Business/Commerce, General
    2011 - 2013
  • Snead State Community College
    Business/Commerce, General
    2009 - 2011

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