Tara Leeth
Marketing Specialist at WinSouth Credit Union- Claim this Profile
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Bio
Experience
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WinSouth Credit Union
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United States
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Financial Services
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1 - 100 Employee
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Marketing Specialist
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Feb 2016 - Present
Gadsden, Alabama Area •Develop all marketing plans, creative briefs, marketing project suggestions, and presentations. •Maintain and update the company’s brand style guide; and ensure that all internally developed creative marketing materials undergo brand review and adhere to strict brand guidelines. •Responsible for setting and adhering to the Marketing budget. •Assists with writing, editing, and production of promotional literature, newsletters, direct mail pieces, email campaigns, TV and Radio… Show more •Develop all marketing plans, creative briefs, marketing project suggestions, and presentations. •Maintain and update the company’s brand style guide; and ensure that all internally developed creative marketing materials undergo brand review and adhere to strict brand guidelines. •Responsible for setting and adhering to the Marketing budget. •Assists with writing, editing, and production of promotional literature, newsletters, direct mail pieces, email campaigns, TV and Radio advertisments, digital marketing, and producing internal company newsletters. •Track and analyze marketing efforts, producing campaign analytics as required. •Manage and monitor social media platforms on behalf of the company. •Liaises with various internal teams and external clients to assist with projects and initiatives. •Oversee the WinSouth GenTech Committee- a committee that is constantly researching the latest trends in the financial industry. •Update and maintain content for the company website, work with vendors to develop added functionality. •Plan and execute all WinSouth marketing events including company events and community events.
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Certified Financial Counselor
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Feb 2014 - Present
Gadsden, Alabama Area
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Clear Channel Europe
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United Kingdom
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Advertising Services
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700 & Above Employee
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Account Executive Intern
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May 2013 - Aug 2013
Tuscaloosa, Alabama Area • Promoted and worked on Clear Channel’s 11th Annual Classic Bridal Show • Generated new promotional ideas for Midtown Village Shopping Center • Created radio advertisements for different businesses in the Tuscaloosa area • Crafted charity and community events with 98 TXT
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Education
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University of Alabama
Bachelor of Science (BS), Business/Commerce, General -
Snead State Community College
Business/Commerce, General