Tara Lamerton
Strategic Projects Lead at Baptist World Aid Australia- Claim this Profile
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Bio
Experience
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Baptist World Aid Australia
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Australia
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Non-profit Organizations
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1 - 100 Employee
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Strategic Projects Lead
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Sep 2023 - Present
(4 days per week)
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Team Leader, Regular Giving
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Nov 2020 - Sep 2023
(4 days per week)
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National Partnerships Specialist
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Jan 2020 - Nov 2020
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Cracking Creative
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Australia
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Advertising Services
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1 - 100 Employee
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Account Director
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2017 - Jan 2020
Brand, design and advertising agency Offering clients strategic brand advice, marketing planning, corporate identity, brand collateral, advertising and social media content. Brand, design and advertising agency Offering clients strategic brand advice, marketing planning, corporate identity, brand collateral, advertising and social media content.
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R2L & Associates
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Hawthorn, Melbourne, VIC
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Client Services Manager
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2012 - 2014
Marketing, fundraising and communications consultancy to NFPs Partnering with not for profit organisations and helping them achieve their desired outcomes and impact through fundraising, marketing and communications. Client portfolio included World Animal Protection, UnitingCare Community Options, Mission Aviation Fellowship, Scripture Union and others. Key areas of responsibility included: development of brand strategy and implementation, advising on fundraising and marketing campaigns, project and budget management, creative management, review and analysis, product development, building and developing client relationships and scope of work proposals. Show less
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Baptist World Aid Australia
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Australia
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Non-profit Organizations
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1 - 100 Employee
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Marketing & Production
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Apr 2010 - Mar 2012
International aid and development agency Management of production requirements and coordination of annual fundraising and marketing activity. Key areas of responsibility included: managing production requirements, coordination of annual campaign activity, liaison with suppliers to ensure timely and efficient production of all materials, liaison with overseas Partners (including photographers and videographers) to source and coordinate the collection of campaign resources, strategic and creative coordination of annual June Appeal and Gift Catalogue. Show less
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DDI Australia
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Australia
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Advertising Services
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1 - 100 Employee
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Account Manager
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Jan 2005 - Apr 2010
Boutique advertising agency Development of corporate identity and delivery of through-the-line advertising campaigns including: print, television, radio, packaging, digital, social media, direct mail, POS and outdoor. Client portfolio included The Sydney Royal Easter Show, Norfolk Island Tourism, James Hardie Australia, Oroton, Single Market Events, Darrel Lea Chocolates and others. Key areas of responsibility included: managing campaign rollout, managing client budgets, taking client briefs, briefing creative team, leading weekly WIP meetings, managing deadlines and material dispatches, attendance at shoots/recordings/edits, maintaining strong working relationship with client and ensuring all expectations/requirements are met, competitor analysis, estimating and invoicing all jobs, involvement in strategic meetings. Show less
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Education
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Ntegrity
Digital Marketing Academy -
ADMA - Association of Data-driven marketing & advertising
Digital Marketing Essentials -
Morling College
Graduate Diploma of Divinity -
Adschool, Advertising Federation of Australia
Account Management, Advertising -
Macquarie University
BA Media & Cultural Studies