Marketing and Business Development Manager

• Mar 2015 - Present

• Implement marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, budgets and objectives; planning and organizing promotional presentations; updating website and calendars. • Track product line sales and costs by analyzing and entering sales, expense, and new business data. • Develop realistic marketing plan, strategies, objectives, targets and measures• Manage online marketing campaigns, company website, publish write ups on blogs and social networking websites.• Develop monthly updates of pricing and data sheets, newsletters, press releases, etc.• Prepare marketing reports by collecting, analyzing, and summarizing sales data. • Keeps promotional materials ready by coordinating requirements with graphics department; inventorying stock; placing orders; verifying receipt. • Support sales staff by providing sales data, market trends, forecasts, account analysis, new product information; relaying customer services requests. • Research competitive products and services by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases. • Plan meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists. • Monitor budgets by comparing and analyzing actual results with plans and forecasts. • Working with sales leadership team to support the management of complex sales processes required to engage and sell CIT’s offerings.•Develop and manage marketing/lead nurturing campaigns leveraging relevant technologies in support of these activities.•Identifies and helps to develop strategic relationships with potential customers.•Assists in the development of a strong pipeline of new customers and projects in accounts through direct or indirect customer contact and prospecting. Show less

Marketing Manager

• Apr 2014 - Present

• Implement marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, budgets and objectives; planning and organizing promotional presentations; updating website and calendars. • Track product line sales and costs by analyzing and entering sales, expense, and new business data. • Develop realistic marketing plan, strategies, objectives, targets and measures• Manage online marketing campaigns, company website, publish write ups on blogs and social networking websites• Develop monthly updates of pricing and data sheets, newsletters, press releases, etc.• Prepare marketing reports by collecting, analyzing, and summarizing sales data. • Keeps promotional materials ready by coordinating requirements with graphics department; inventorying stock; placing orders; verifying receipt. • Support sales staff by providing sales data, market trends, forecasts, account analysis, new product information; relaying customer services requests. • Research competitive products and services by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases. • Plan meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists. • Monitor budgets by comparing and analyzing actual results with plans and forecasts. • Updates job knowledge by participating in educational opportunities; reading trade publications. • Accomplish organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments. Show less

Sales Support Coordinator, Account Manager

• Jan 2011 - Apr 2014

• Sales Support Coordinators assist CIT organizationally in the sales of technology infrastructure services, which may include migrations and collaborative computing solutions, network planning, asset management, computer maintenance, network management, remote services, unified communications, software, sales order entry, pricing, technical configuration, and product quotations. • Price, prepare sales orders, communicate product procurement with customers and coordinate the sale of technology solutions. • Communicate with customers frequently via phone calls, email etc., and work closely with other CIT employees to ensure all service and product opportunities are pursued and delivered efficiently and effectively. Show less

Admissions Advisor

• Aug 2007 - Nov 2010

Corporate Education Liaison

• Dec 2006 - Aug 2007