Tara Keblish
Manager of Membership and Corporate Relations at Nassau County Museum of Art- Claim this Profile
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Bio
Amy Glass
I have worked as a Volunteer at the Nassau County of Art for several years, reporting directly to Tara Keblish. During my time at the Museum, I have found Ms. Keblish to be thoroughly organized and well able to handle her various responsibilities. Soon after I started, a decision was made to purchase Altru, a comprehensive computer database system. Tara assumed the responsibility to structure the database and all existing information from various departments so that it could be transferred into the database. Throughout the entire process, Tara worked collaboratively with staff and volunteers in order to complete the task, helping everyone to understand what was required of them.
Claire Kabot
I worked with Tara for 4 years. I had a fundraising and special events role at The Nassau County Museum of Art. She was responsible for developing strategy and overseeing implementation of all member programming and services, and the member renewal, recruitment and retention process. We collaborated on a major project - converting an antiquated fundraising/membership system to a new robust CRM system and trained staff and volunteers on data management and reporting. Together we extracted data and reports from the system to better customize communications, donation requests, and invitation lists. With this data we were also able to build important relationships, and track and report on constituent engagement.
Amy Glass
I have worked as a Volunteer at the Nassau County of Art for several years, reporting directly to Tara Keblish. During my time at the Museum, I have found Ms. Keblish to be thoroughly organized and well able to handle her various responsibilities. Soon after I started, a decision was made to purchase Altru, a comprehensive computer database system. Tara assumed the responsibility to structure the database and all existing information from various departments so that it could be transferred into the database. Throughout the entire process, Tara worked collaboratively with staff and volunteers in order to complete the task, helping everyone to understand what was required of them.
Claire Kabot
I worked with Tara for 4 years. I had a fundraising and special events role at The Nassau County Museum of Art. She was responsible for developing strategy and overseeing implementation of all member programming and services, and the member renewal, recruitment and retention process. We collaborated on a major project - converting an antiquated fundraising/membership system to a new robust CRM system and trained staff and volunteers on data management and reporting. Together we extracted data and reports from the system to better customize communications, donation requests, and invitation lists. With this data we were also able to build important relationships, and track and report on constituent engagement.
Amy Glass
I have worked as a Volunteer at the Nassau County of Art for several years, reporting directly to Tara Keblish. During my time at the Museum, I have found Ms. Keblish to be thoroughly organized and well able to handle her various responsibilities. Soon after I started, a decision was made to purchase Altru, a comprehensive computer database system. Tara assumed the responsibility to structure the database and all existing information from various departments so that it could be transferred into the database. Throughout the entire process, Tara worked collaboratively with staff and volunteers in order to complete the task, helping everyone to understand what was required of them.
Claire Kabot
I worked with Tara for 4 years. I had a fundraising and special events role at The Nassau County Museum of Art. She was responsible for developing strategy and overseeing implementation of all member programming and services, and the member renewal, recruitment and retention process. We collaborated on a major project - converting an antiquated fundraising/membership system to a new robust CRM system and trained staff and volunteers on data management and reporting. Together we extracted data and reports from the system to better customize communications, donation requests, and invitation lists. With this data we were also able to build important relationships, and track and report on constituent engagement.
Amy Glass
I have worked as a Volunteer at the Nassau County of Art for several years, reporting directly to Tara Keblish. During my time at the Museum, I have found Ms. Keblish to be thoroughly organized and well able to handle her various responsibilities. Soon after I started, a decision was made to purchase Altru, a comprehensive computer database system. Tara assumed the responsibility to structure the database and all existing information from various departments so that it could be transferred into the database. Throughout the entire process, Tara worked collaboratively with staff and volunteers in order to complete the task, helping everyone to understand what was required of them.
Claire Kabot
I worked with Tara for 4 years. I had a fundraising and special events role at The Nassau County Museum of Art. She was responsible for developing strategy and overseeing implementation of all member programming and services, and the member renewal, recruitment and retention process. We collaborated on a major project - converting an antiquated fundraising/membership system to a new robust CRM system and trained staff and volunteers on data management and reporting. Together we extracted data and reports from the system to better customize communications, donation requests, and invitation lists. With this data we were also able to build important relationships, and track and report on constituent engagement.
Experience
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Nassau County Museum of Art
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United States
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Museums, Historical Sites, and Zoos
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1 - 100 Employee
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Manager of Membership and Corporate Relations
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Feb 2012 - Present
I work with general members, high-level members, corporate members and libraries. I conduct mail, phone and email campaigns to acquire, retain and reactivate members and to train volunteers in sales techniques to communicate benefits to visitors. I enjoy developing exclusive day trips for high-level Museum Council members and managing events for exhibition openings and corporate networking events. I manage all aspects of membership: marketing, data entry, customer service and fulfillment and measure attendance trends and response rates to maximize results. During the pandemic, we engaged members remotely with online content and virtual art tours and increased donations accompanying member renewals. I conceived and executed the Art with Heart campaign to convey how we support the community and solicit donations for new remote programs. Show less
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New York Hall of Science
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United States
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Museums, Historical Sites, and Zoos
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100 - 200 Employee
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Director of Membership and Strategic Marketing
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Oct 2005 - Jan 2012
*Acquired, retained and provided service to 8,000 family members for a science museum in Queens. Strategy and Product Development: *Increased member count by 25% over tenure. Restructured categories to differentiate benefits; 90% of members choose the Premium levels. Increased dues; average gift increased 25%. *Boosted on-site sales with signage, point of sale collateral and premiums. Motivated staff with training and sales incentives. Tested different pitches, including value focused, increased access, premium driven and join-after-you-visit strategies. *Revised corporate benefits and levels. Initiated e-updates that resulted in higher visitation. Promotions: *Channels included direct mail, telemarketing, e-mail and website. Offers included exhibition teasers, discounts, upgrades, holiday gift promotions, raffles, and mission stories. * Cross-sold educational programs to members and upsold add-on experiences. * Annual appeal: wrote human interest copy, tailored ask amounts, sourced lists, integrated e-mails. Member Service: *Managed data entry, customer service, welcome packages and premium fulfillment. *Shortened delivery time for member cards with integration of two databases at admissions area. *Conducted market research of member satisfaction and interest in new benefits and programs. Events: *Produced member events including theme, program and timed tickets for access to exhibitions. *Managed donor cultivation events for the Science Council, including booking speakers. Financial Management and Analysis: *Managed budgets. Reduced expenses. Supervised two staff processing 8,000 transactions/year. *Generated reports of membership sales, count, retention and visitation using queries and exports. Show less
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American Society of Civil Engineers
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United States
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Civil Engineering
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700 & Above Employee
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Senior Manager, Membership Development
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1991 - 1996
Directed membership growth of national professional association. Managed a team on 40 campaigns per year, including: membership drive, direct mail, telemarketing and renewal notices. Market Development and Financial Management: *Increased membership count 10% in four years (from 109,000 to 120,000). Produced growth at twice previous rate. Retained 92% of members annually. *Presented successful proposal for $500K budget increase, generating $300K net revenue gain. *Created earned income from affinity products. *Managed $1 million expense budget. Strategy and Promotions: *Sourced lists and tested offers for acquisition and retention mailings. Identified and penetrated new market segments, such as students and technologists. Tailored upgrades through lifecycle. *Conceived first-ever student membership drive, magazine cover wrap, dues reminder postcard and benefits reminder mailing. *Promoted membership at conferences and educational programs. *Launched merchandise collection, including sourcing and fulfillment. *Spearheaded joint efforts with other departments to cross-market and increase sales. Analysis and Market Research: *Researched competition and target market to improve response rates and member satisfaction. *Measured results of campaigns and tests, including lifetime value. *Conducted annual member surveys and focus groups to pre-test offers and packages. Team Development: *Energized volunteers to recruit new members. Created peer contests for Board and local chapters. *Chaired inter-departmental effort that standardized data entry procedures. Show less
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Education
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1996 - 2000
Pace University
MBA, Marketing -
University at Albany, SUNY
B.S., Business Administration (Marketing)
Community
