Tara Johnson

Senior Account Director at 160over90
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Greater St. Louis

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
You need to have a working account to view this content.

Experience

    • United States
    • Advertising Services
    • 500 - 600 Employee
    • Senior Account Director
      • May 2019 - Present

      St. Louis

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Director
      • Nov 2015 - May 2019

      Greater St. Louis Area

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Director - Experiential
      • Aug 2013 - Oct 2015

      Greater St. Louis Area Enterprise Holdings, Inc – Enterprise CarShare Concepted and implemented strategic program to launch Enterprise CarShare in 10 key US and Canadian markets. • Program awarded Event Marketer’s 2015 Silver Award for Best Use of Guerrilla/Street Team Marketing. Atlantico Rum – Enrique Iglesias & Pitllbull 2014 Fall Music Tour Increased brand awareness, encouraged consumer engagement and drove onsite purchase of Atlantico Rum at 20 concert dates nationwide. • Program resulted in… Show more Enterprise Holdings, Inc – Enterprise CarShare Concepted and implemented strategic program to launch Enterprise CarShare in 10 key US and Canadian markets. • Program awarded Event Marketer’s 2015 Silver Award for Best Use of Guerrilla/Street Team Marketing. Atlantico Rum – Enrique Iglesias & Pitllbull 2014 Fall Music Tour Increased brand awareness, encouraged consumer engagement and drove onsite purchase of Atlantico Rum at 20 concert dates nationwide. • Program resulted in 68.5MM media impressions, 1.2MM mileage impressions and sale of 150+ cases of product. Show less

    • Advertising Services
    • 1 - 100 Employee
    • Account Manager
      • Mar 2013 - Aug 2013

      St. Louis Shell Oil – Pennzoil Presents Tim McGraw’s Two Lanes of Freedom Tour Managed Pennzoil’s official sponsorship of the Tim McGraw’s summer 2013 tour. • Concepted, sold-in and designed onsite consumer experience. • Coordinated VIP guest experience with McGraw’s management team for key brand and industry influencers.

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Freelance Producer of Live Events
      • Nov 2011 - Nov 2011

      Greater St. Louis Area SEAWORLD Wave of the Future – Press Event Produced the largest press event conducted by SeaWorld Orlando to announce three new park attractions – Discovery Cove, Turtle Trek, Antartica: Empire of the Penguin. • Coordinated with park teams and numerous vendors to create two dramatically different fully immersive environments, which included over 1,500 tropical plants, (8) 9’x12’ screens to create 360 degree imagery, 8’ ice walls and tunnels, 40 degree temperatures and a live penguin… Show more SEAWORLD Wave of the Future – Press Event Produced the largest press event conducted by SeaWorld Orlando to announce three new park attractions – Discovery Cove, Turtle Trek, Antartica: Empire of the Penguin. • Coordinated with park teams and numerous vendors to create two dramatically different fully immersive environments, which included over 1,500 tropical plants, (8) 9’x12’ screens to create 360 degree imagery, 8’ ice walls and tunnels, 40 degree temperatures and a live penguin exhibit hosted by SeaWorld Animal Ambassador, Julie Scardina. Show less

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Producer of Live Events
      • May 2005 - Feb 2011

      Greater St. Louis Area WILLIAM GRANT & SONS, LTD. Led the development of experiential and strategic solutions for brands within the William Grant & Sons liquor portfolio to help achieve overall brand goals and maintain or help build brand equity. • Managed all on/off premise and large scale event activity nationwide for Hendrick’s Gin and Milagro Tequila. Domino’s Pizza – The Dark Knight $10k Giveaway Coordinated, executed and managed national promotion for Domino’s Pizza in conjunction with Warner… Show more WILLIAM GRANT & SONS, LTD. Led the development of experiential and strategic solutions for brands within the William Grant & Sons liquor portfolio to help achieve overall brand goals and maintain or help build brand equity. • Managed all on/off premise and large scale event activity nationwide for Hendrick’s Gin and Milagro Tequila. Domino’s Pizza – The Dark Knight $10k Giveaway Coordinated, executed and managed national promotion for Domino’s Pizza in conjunction with Warner Bros. Entertainment, which delivered $10,000 to 21 unexpected winners in 21 days, designed to generate PR and awareness surrounding the release of The Dark Knight film. • Program was awarded (4) PROMO Magazine PRO Awards, (2) W3 Awards and (2) St. Louis ADDY awards. Monsanto – Roundup Ready 2 Yield Mobile Greenhouse Tour The Mobile Greenhouse was a unique traveling exhibit designed to showcase the benefits of this next-generation soybean technology at major field day events. • Concepted vehicle design and consumer experience, supervised vehicle build-out, recruited/hired/trained/managed tour team and routed/negotiated/planned tour visits. • Program highlighted in Event Marketer magazine. Chambord’s Sponsorship at Mercedes Benz Fashion Week Developed overall brand activation plan, hired/ trained/managed event staff and served as on-site brand liaison to ensure product delivery, look, usage and local staff were all in line with Chambord’s brand identity. Anheuser-Busch Developed and coordinated numerous on-premise programs and tour activations for leading AB brands. • Bud Light MAXIM Exposure Program • Budweiser / AmberBock World Poker Tour & National Tournament • Bud Light Tim McGraw Tour Sponsorship • Bud Light 3 Doors Down Tour Sponsorship ADDITIONAL CLIENTS INCLUDE: Bacardi USA, Brown Forman, Kraft Foods, Johnson & Johnson, General Growth Properties (GGP), Nikon and Microsoft. Show less

    • National Director of Marketing
      • Jan 2005 - May 2005

      Developed corporate and agency accounts; cultivated and maintained client relationships; identified prospects, presented proposals and carried out strategic marketing/sales plans.

Education

  • University of Kansas
    Bachelor's degree, Journalism and Mass Communications
    1999 - 2004
  • Consortium University for International Studies - Paderno del Grappa, Italy
    International Business Studies - Semester Abroad
    2011 - 2011

Community

You need to have a working account to view this content. Click here to join now