Experience

Blue Blaze Associates, LLC

• Senior Marketing Strategist

  • Aug 2019 - Present

  A results-focused digital marketing consultant with expertise in branding, communications strategy, marketing strategy, public relations, marketing automation, and social media marketing. A results-focused digital marketing consultant with expertise in branding, communications strategy, marketing strategy, public relations, marketing automation, and social media marketing.



Linkbridge Communications

• Marketing Communications Consultant

  • Jan 2005 - Present

  Digital marketing, communications and public relations consultant delivering solutions for a diverse range of industries including telecommunications, hospitality, healthcare, nonprofit, performing arts, education and interior design. Key Accomplishments:-Successfully reversed declining client revenue by rebranding the organization, creating high-impact communications and leveraging digital platforms to segment and engage customers.-Established client digital marketing metrics and implemented tools to collect and analyze performance data.-Created, enhanced and managed client digital identities across websites, social media platforms, mobile applications and electronic newsletters. Grew followers/likes from zero to thousands.-Managed redesign of client websites boosting traffic by an average of over 200%. Developed high impact website content and graphics, ensured clean functional design and maximized search engine optimization (SEO).-Implemented marketing automation tools to increase customer engagement across digital and social media platforms.



Sprint Nextel

• United States
• Retail

• Global Product Manager

  • 2001 - 2003

  Managed Sprint’s Network-based IP VPN and Dedicated Internet Services products. Provided strategic sales support including development of promotional pricing structures, detailed product customization and on-site customer support. Designed technical product marketing materials including white papers, product guides and client presentations. Key accomplishments:-Drove Sprint's Network-based IP VPN product annual revenues to $30 million.-Developed a cost model for Network-based IP VPN to increase product margins by over 5%.-Created product enhancements for Sprint's Internet backbone network with annual revenue goal of $500 million.



Startec Global Communications

• Telecommunications
• 1 - 100 Employee

• Senior Product Manager

  • 1998 - 2001

  Targeted by management team to drive product development and marketing efforts for a new strategic product portfolio. Completed all aspects of product life cycle including market research, financial analysis, sales and marketing strategy, technical product development, pricing analysis, market entry approach and P&L management. Key Accomplishments:-Launched a new B2B telecommunications product portfolio and led integration efforts of a company acquisition to grow the B2B portfolio. -Managed development of new retail channel in the United Kingdom, Netherlands and Germany exceeding annual revenue goals of $2 million.-Performed research project for CEO to recommend location for European Headquarters. Criteria for the analysis included a fully loaded cost model to compare national benefits, property rates and salary factors in multiple European countries.