Experience

OLBC

• United Kingdom
• Construction
• 1 - 100 Employee

• Interior Designer

  • Jul 2020 - Present



Marks and Spencer

• United Kingdom
• Retail
• 700 & Above Employee

• Senior Marketing and Brand Manager

  • Jun 2017 - Aug 2019

  LEADING 2018 CHRISTMAS TV CAMPAIGN - FASHION & BEAUTY Created and project managed the complex multi-channel, multi-agency Christmas TV, DOOH & social campaign ‘The Must Have’s that Make Christmas’ featuring Holly Willoughby & David Gandy. KEY ELEMENTS Following rigorous market and trend analysis briefed and executed the highly successful Christmas campaign featuring new brand ambassador Holly Willoughby. Delivered a seamless, integrated customer journey across advertising, media, social media, PR, SEO, CRM, Affiliates, PPC, VM, POS, UX, digital and International. LEADING 2017 CHRISTMAS TV CAMPAIGN - FASHION & BEAUTY Briefed and delivered the highly acclaimed M&S Christmas 2017 TV Ad campaign ‘Paddington’ with NSPCC Charity Partnership. KEY ELEMENTSCreated a hugely successful, complex integrated campaign across TV advertising, NSPCC partnership, media, digital, social media, Influencers, PR, SEO, CRM, affiliates, PPC, VM, POS, packaging, UX, partner Studio Canal and International. Delivered an unprecedented number of M&S firsts including a campaign shop of 100 products, a NSPCC partnership book, experiential events & Twitter take over.



EE

• United Kingdom
• Telecommunications
• 700 & Above Employee

• Senior/Marketing Campaign Manager

  • Apr 2014 - Apr 2017

  As part of the consumer brand team at EE I am responsible for the management, integration and delivery of all TTL acquisition and in-life B2B communications - ensuring all campaigns are in line with commercial and brand targets to successfully help drive EE business growth. - Producing fully integrated campaign strategies for key proposition and brand led communications for an omni-channel customer experience, which included leading key acquisition device launches for B2B, including new Apple and Samsung devices.- Managing the digital strategy, creative direction and production of the video case study ‘4GEE At Work’ portfolio, including Partnership management with London’s Air Ambulance. Showcasing the first of its kind Customised App helping to cut emergency response times by up to two minutes. - Successfully maintaining digital optimisation across all paid channels including display, content and social to drive innovative online customer experiences and to deliver against agreed KPI’s which includes managing the relationship with external agencies to maintain brand consistency and drive more value for the business. - Additionally, I was also responsible sourcing, negotiating and executing all B2B sponsorship and events opportunities, on an individual basis or in collaboration with PR. - Importantly collating and providing reporting, analysis and evaluation of all acquisition and in-life marketing activities to inform future activity.



Publicis Chemistry

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Senior Account Manager

  • Jul 2012 - Apr 2014

  Being part of the team that successful launched Everything Everywhere (EE) into the UK market place. The 1st Telecoms company to launch 4G in the UK - resulting in a record setting 4G roll-out, and subsequently winning a DMA 2013 gold for Best Launch.Continued responsibility of managing the EE small business portfolio which includes the delivery of all EE TTL acquisition and in-life B2B marketing campaigns (60+ annually)across all channels to successfully help drive EE B2B business growth and brand positioning: CRM/ Press/ Digital/ Social/ Mobile/ DM/ OOH Highlights include: - DMA 2013 finalist for the Business 4GEE At Work Video Case Study Campaign and shortlisted for the Best Awards 2014 for Best B2B Campaign.- Successful introduction and execution of an digital AR platform (Blippar). A company first.Hotels.comLeading a team of four to deliver the global digital strategy for all Hotels.com BTL communications for brand positioning - including the wider team in North American on ATL brand communications to align creative proposals.



AKA UK

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Digital Account Manager

  • Jul 2011 - Jul 2012

  Working closely with digital, sponsorship, print, creative designs and accounts to provide integrated marketing solutions for all proposed campaigns - project managing of online media campaigns, integrating with the digital and offline media mix. The role also includes working on and sucessfully winning new business through providing comprehensive digital strategy. Successfully developing to specific objectives, both on a brand level and for direct response campaigns which includes working along side account and creative teams to ensure development of creative concepts



Maxus Global

• United States
• Advertising Services
• 200 - 300 Employee

• Account Planner

  • Feb 2010 - Aug 2011

  Delivering multi platform media marketing solutions for world-renowned luxury automotive brand Mercedes-Benz account and Smart Car. Driving creative concepts through innovative media buys across press, online, radio, cinema, OOH and events. Including the Management of an annual budget and reconciliations. Highlights include being part of the global campaign team responsible for creating a national experiential campaign ‘Urban Stage’ which was hugely successful in achieving brand, data capture and test drive objective - 25% growth in test drives across the UK.



The SG Group

• Co-ordinator

  • Mar 2008 - Sep 2009

  A valued member of the Insights and FMCG team working alongside senior consultants providing a critical link in communication between candidates, clients and consultants and building solid relationships across all levels and sectors. A valued member of the Insights and FMCG team working alongside senior consultants providing a critical link in communication between candidates, clients and consultants and building solid relationships across all levels and sectors.



BBC

• United Kingdom
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Marketing assistant WE

  • 2009 - 2009

  I absolutely loved my time working for the BBC in the marketing, communications & audiences department for all BBC Dramas, promoting drama contentacross all channels (BBC1/BBC2/BBC3/BBC4). This included a wide variety of disciplines including scheduling, edits, assisting the project management, strategy and the implementation of multi-platform campaign delivery. I absolutely loved my time working for the BBC in the marketing, communications & audiences department for all BBC Dramas, promoting drama contentacross all channels (BBC1/BBC2/BBC3/BBC4). This included a wide variety of disciplines including scheduling, edits, assisting the project management, strategy and the implementation of multi-platform campaign delivery.