Experience

Variety - the Children's Charity NSW/ACT

• Australia
• Non-profit Organization Management
• 1 - 100 Employee

• Director Marketing & Fundraising

  • Jul 2022 - Present

  A key leadership role focused on creating opportunities for children who are sick, experiencing disadvantage or living with a disability to achieve their dreams. Responsible for a team of 10 marketing and fundraising professionals, harnessing a growth culture, and driving optimisation of processes and procedures to maximise current and future revenue. Under my leadership, the foundations for growth have been established through the development of a 3-year fundraising diversification strategy to future proof organisation with forecast 30% revenue growth. Show less



St.George Foundation

• United Kingdom
• Non-profit Organizations

• Acting CEO & Senior Advisor

  • Mar 2017 - Jul 2022

  Engaged to provide strategic leadership and drive improvements across marketing, grant making, financial performance, fundraising and governance, maximising impact through partnering with charities helping to create brighter futures for children and young people in need. Served as A/CEO for 18 months with responsibility for whole of organisation strategy, financial reporting, governance and program delivery, executing a fundraising strategy encompassing emotive conversations and streamlined processes to generate funds in a challenging environment for fundraising. Provided strategic and tactical leadership to a 30-strong stakeholder group, including board members and teams across finance, legal, compliance and marketing. Show less



St.George Bank

• Australia
• Banking
• 700 & Above Employee

• Head of Business Marketing

  • Aug 2013 - Mar 2017

  A senior leadership role tasked with setting a clear strategic plan and building capability to execute marketing campaigns to build brand awareness and customer retention. Drove a 15-point improvement in NPS (customer advocacy) scores over three years, provided leadership and direction to 5 direct reports and an extended team of 50+ incl. agencies, media, CRM/product teams and business bankers and foundations. Created high performing team enabling innovation and success across integrated campaign delivery; notably innovative social campaigns for St. George’s Tedx sponsorship, achieving a 3.20% and 7% social engagement rate vs. internal benchmark of 1.5%. I also played an active role in the review and governance of new product developments, maximising opportunities to acquire, retain and grow business customers. Show less



Westpac Group

• Australia
• Financial Services
• 700 & Above Employee

• Maternity Leave

  • Jul 2012 - Jul 2013

• Head of Business Segment Planning & Communication/Associate Director, SME Segment

  • Oct 2008 - Jul 2012

  A centralised strategy role, I worked in close partnership with internal stakeholders and external agencies to shape value propositions and marketing strategy that achieved growth for the Business Bank. With full responsibility for campaign outcomes, I provided leadership across CRM, media, PR, events and digital platforms and developed communications approaches that were equally effective in converting opportunities and removing roadblocks to performance. Notable achievements include generating significant positive PR for Westpac via the development and implementation of the ‘Local Business Sentiment Survey and driving a 13.7 uplift in SME NPS, a 250% increase in equipment finance sales through the launching of ‘National Business Month’, and annualised revenue up to 200% above control for business deposits campaign initiative. Show less

• Maternity Leave

  • Nov 2009 - Jul 2010

• Senior Marketing Manager, Business Advisory Services

  • Mar 2007 - Oct 2008

  Developing opportunities to drive increased revenue for the business through marketing and communications strategy and execution.

• Marketing and Campaign Management Roles

  • May 2002 - Feb 2007

  A range of marketing positions in the Westpac Group developing and growing skills in marketing strategy and delivery.



Citibank, GE Capital, Barkleys

• Marketing Manager

  • Jun 2000 - Apr 2002

  Contract marketing roles while travelling and living in London Contract marketing roles while travelling and living in London