Experience

Proteus Motion

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Senior Growth Marketing Manager

  • Oct 2022 - Present

  Growth Marketing: • Analyze data on paid social media ads on Facebook, LinkedIn and Instagram. • Weekly marketing dashboard analytics and updates for organic search data, email and paid leads. • Build paid social media campaigns developing content, dedicated HubSpot landing pages, and budgets. • Collateral creation for case studies, testimonials, ROI documentation, and more***. • Strategize and develop marketing and sales (warm and cold nurture) drip campaigns. • Write… Show more Growth Marketing: • Analyze data on paid social media ads on Facebook, LinkedIn and Instagram. • Weekly marketing dashboard analytics and updates for organic search data, email and paid leads. • Build paid social media campaigns developing content, dedicated HubSpot landing pages, and budgets. • Collateral creation for case studies, testimonials, ROI documentation, and more***. • Strategize and develop marketing and sales (warm and cold nurture) drip campaigns. • Write segmented sales templates and sequences with automation to optimize sales process and team members’ time. • Prepare and execute prospect webinars with supporting materials, invites, and follow-ups. Marketing Ops: • Build out back end process in HubSpot including sales templates, workflows, deal board automations, deal pipeline splits, deal tags, properties, and more***. • Research and suggest alternatives to broken processes; build out fixes and corrections. • Google Analytics 4 build out: transition from Universal to GA4 by building tags for website and individual landing and webpages. • Work cross-collaboratively with Sales to determine best practices for inbound and outbound strategies. • Develop new deal stages and sales processes; Collaborate with all necessary teams and members to properly build out and implement processes, provide training, resources, and support. • Use HubSpot sandbox environment to test automations, new sales processes, deal board creation, and lead routing. • Hit and exceed goals for amount of Leads, MOM, as well contribute to company’s monthly ROI growth, setting new records. Show less



TrustLayer

• United States
• Insurance
• 1 - 100 Employee

• Growth Marketing Manager

  • Sep 2021 - Oct 2022

  Tampa, Florida, United States • Develop and execute TrustLayer’s first demand generation, marketing, and nurture strategies including email cadences, social media paid campaigns, and pipeline growth (full Funnel cycle). • Own social and Google Ad campaigns - organic and paid - including budget, persona-based messaging, A/B testing, ad creative, and scheduling to correspond with marketing and sales email cadences. • Manage third party vendor relationships to supply all necessary info for campaign launches. • Work as… Show more • Develop and execute TrustLayer’s first demand generation, marketing, and nurture strategies including email cadences, social media paid campaigns, and pipeline growth (full Funnel cycle). • Own social and Google Ad campaigns - organic and paid - including budget, persona-based messaging, A/B testing, ad creative, and scheduling to correspond with marketing and sales email cadences. • Manage third party vendor relationships to supply all necessary info for campaign launches. • Work as marketing liaison for the Client Success team to support client marketing strategies, client white label web page builds, collateral, email cadences, and paid social campaigns. • Build creative strategies for lead and demand generation opportunities for each stage of the buyer’s journey, including Bottom, Middle, and Top of Funnel. • Persona development: step into the buyer’s shoes to identify their problem, recognize the solution, and craft messaging about how TrustLayer can help. • Research and build brand awareness and influence campaigns - including web pages and forms - to convert traffic into MQLs and SQLs. • Automate HubSpot workflows, team reporting dashboards, and Salesforce campaigns for industry specific verticals, target audiences, B2B outbound, inbound, and nurture strategies. • Analyze and report on data from recent campaigns, including paid and organic social, Google Ads, SEO, and keywords, and email cadences; A/B test and update where needed. • Nurture closed-lost opportunities and use re-marketing practices for persona-based brand awareness. Show less



Health Recovery Solutions

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Senior Marketing Associate

  • Aug 2020 - Aug 2021

  Hoboken, New Jersey, United States • Managed budget consisting of marketing opportunities such as conference sponsorships, webinars, lead generation campaigns, and brand awareness for B2B efforts. • Generated 2k+ MQLs sourced and influenced by aforementioned opportunities. • Scoped and negotiated contract packages for Healthcare industry webinars and conference sponsorships, lead gen campaigns, and brand awareness. • Managed 2021 calendar of 40+ events, ensuring timely submission of content, agendas, and… Show more • Managed budget consisting of marketing opportunities such as conference sponsorships, webinars, lead generation campaigns, and brand awareness for B2B efforts. • Generated 2k+ MQLs sourced and influenced by aforementioned opportunities. • Scoped and negotiated contract packages for Healthcare industry webinars and conference sponsorships, lead gen campaigns, and brand awareness. • Managed 2021 calendar of 40+ events, ensuring timely submission of content, agendas, and deliverables. • Collaborated with agencies, vendors, and internal stakeholders to develop high performing programs and content. • Created content for blogs, white papers, 3rd party conference sponsorships, speaking proposals, company interviews and articles. • Developed email campaigns and cadences to engage and nurture prospects/customers throughout the customer journey. • Built and executed the company’s in-person and virtual event strategies, including, but not limited to: booth design and planning, proposal writing, HubSpot and Salesforce campaigns and workflows, post-event follow up, lead upload and hand-off to sales teams, on-going data evaluation and reporting. • Worked cross-functionally to develop enhanced reporting metrics, Healthcare specific collateral, webinar and event agendas on trending and timely topics. • Nurtured Healthcare industry client, association, and 3rd party vendor relationships for brand visibility and pipeline generation efforts. • Leveraged existing, and created new partnerships to co-brand collateral, free and paid speaking engagements, and increase pipeline generation. • Communicated effectively and frequently to teams and C-level Executives to ensure transparency on stages, progress, and statuses of various projects, prioritizing where needed. Show less



Talener

• United States
• Staffing and Recruiting
• 1 - 100 Employee

• Digital Marketing Manager

  • Mar 2017 - Apr 2020

  Greater New York City Area • Exceeded goals of 1250+ LinkedIn followers; 50+ Twitter followers; 100+ Instagram followers per month. • Developed, organized and managed $50k LinkedIn campaign budget, ensuring it was not exceeded. • Created, maintained and updated social media and website content and production calendars. • Managed 15+ social media platforms for content releases such as articles, press releases, blogs, and B2B/B2C outreach. • Developed relatable and recognizable social campaigns and SEO… Show more • Exceeded goals of 1250+ LinkedIn followers; 50+ Twitter followers; 100+ Instagram followers per month. • Developed, organized and managed $50k LinkedIn campaign budget, ensuring it was not exceeded. • Created, maintained and updated social media and website content and production calendars. • Managed 15+ social media platforms for content releases such as articles, press releases, blogs, and B2B/B2C outreach. • Developed relatable and recognizable social campaigns and SEO optimization for organic and paid media, recruiting tips, interview guidance, and internal hiring. • Implemented Drift playbooks, maintenance, and strategy meetings for engagement and conversion. • Build WordPress landing pages and ensure content was SEO optimized by conducting A/B testing. • Designed and edited content for materials with Adobe Suite: press releases, blog posts, brochures, training guides, one sheets, proposals, charity events, sales decks, and salary guide with pulled analytics. • Collaborated across teams to create email campaigns with MailChimp for candidate interviews, contract starts, company policies, and reminders. • Coordinated with office directors and managers for organic and paid content including internal articles, blog posts, job postings, and office materials. • Researched and assisted in implementation of company-wide salary history policy after law adoption. • Trained employees on CRM transition by creating training guides and providing daily assistance. • Analyzed and reported on social media and website trends using Google Analytics. • Reported weekly on recruiting tools used company-wide to evaluate renewal. • Led transition and daily training for LinkedIn RPS; created and managed static brand pages. • Oversaw WordPress and BlueHost for optimization and update landing pages when needed.. • Led team/office training sessions for tools, programs, and marketing best practices. Show less



Tannenbaum Helpern Syracuse & Hirschtritt LLP

• United States
• Law Practice
• 1 - 100 Employee

• Marketing Coordinator

  • Aug 2015 - Feb 2017

  Greater New York City Area • Created client email campaigns for events, newsletters and firm announcements with MailChimp and HubSpot. • Developed training manuals, guides, and meetings for employees for company CRM transition. • Nurtured partnership, media pitches & speaking proposals, conferences and B2B efforts. • Produced and collaborated outlines/applications for attorney award submissions and speaking opportunities. • Managed and developed in-house marketing and PR collateral, applications, and client… Show more • Created client email campaigns for events, newsletters and firm announcements with MailChimp and HubSpot. • Developed training manuals, guides, and meetings for employees for company CRM transition. • Nurtured partnership, media pitches & speaking proposals, conferences and B2B efforts. • Produced and collaborated outlines/applications for attorney award submissions and speaking opportunities. • Managed and developed in-house marketing and PR collateral, applications, and client meetings. • Drafted various proposals highlighting pros and cons, pricing, and long-term benefits of projects. • Designed internal newsletter, logos, banner ads and promo pieces using Microsoft Suite. • Managed 20+ social media channels with press releases, speaking engagements, and live updates. • Built and maintained social media content and marketing calendars/schedules ensuring deadline compliance. • SEO optimization for case studies, bios, brochures and web pages to enhance contact segments. • Collaborated with key partners on events for timely submission of materials and payments. Show less



Madison Square Garden Entertainment Corp.

• United States
• Entertainment
• 700 & Above Employee

• Student Associate

  • Jan 2015 - May 2015

  Greater New York City Area • Used social media platforms to research partnerships and marketing opportunities; kept Excel and Word files of contact info. • Performed website checks about ticket prices, show dates, and information accuracy. • Created documents to track competitors’ website information and design as well as email marketing strategies. • Prepared files for on-sale of upcoming shows such as the Radio City Christmas Spectacular and the New York Spring Spectacular in the show’s first year. •… Show more • Used social media platforms to research partnerships and marketing opportunities; kept Excel and Word files of contact info. • Performed website checks about ticket prices, show dates, and information accuracy. • Created documents to track competitors’ website information and design as well as email marketing strategies. • Prepared files for on-sale of upcoming shows such as the Radio City Christmas Spectacular and the New York Spring Spectacular in the show’s first year. • Created marketing and sales recap documents for various shows to be used for future presentations and marketing efforts. • Successfully suggested a new target market and tracked the promotional code data for the New York Spring Spectacular. • Initiated contact with key stakeholders to research project opportunities for a PowerPoint Creative Assignment, proposing phone app enhancements and creations. • Participated in agency briefings for the Radio City Christmas Spectacular, which included strategy, creative and digital content. • Assisted in the marketing campaigns for both the Westminster Kennel Club Dog Show and Sesame Street Live! Elmo Makes Music! by contacting partners to better enhance relationships as well as distribute marketing. Show less



Media People

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing/Advertising Intern

  • Sep 2014 - Dec 2014

  Greater New York City Area • Developed knowledge of tear sheets, insertion orders, promotional ads, and client information. • Efficiently tracked clients and materials sent to companies by creating Excel and Word documents. • Researched and contacted potential new clients using Media Radar. • Maintained and updated libraries both physical and computerized to ensure the latest magazines issues were added and easy to find. • Created the company’s holiday card email blast and contact list.