Tara Morrison

Senior Strategist at LPK
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Location
Brooklyn, New York, United States, US

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Experience

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Senior Strategist
      • Oct 2022 - Present

    • Strategist
      • Nov 2021 - Oct 2022

    • Strategy Intern
      • Jul 2021 - Nov 2021

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Strategic Partnerships
      • Jun 2020 - Sep 2020

      • Designed a Collegiate Accelerator Curriculum booklet by revitalizing 13 course descriptions to better fit with Minerva’s target audience • Administered and analyzed a pilot of the Expressive Clarity pre-course test (planned, graded, supervised, and summarized the test results) • Leveraged data to modify rubrics, which led to a 45% improvement in grading consistency amongst 4 graders • Designed a Collegiate Accelerator Curriculum booklet by revitalizing 13 course descriptions to better fit with Minerva’s target audience • Administered and analyzed a pilot of the Expressive Clarity pre-course test (planned, graded, supervised, and summarized the test results) • Leveraged data to modify rubrics, which led to a 45% improvement in grading consistency amongst 4 graders

    • United Kingdom
    • Technical and Vocational Training
    • Business and Graphic Designer
      • May 2019 - Aug 2019

      • Helped organized Europe’s largest edtech conference for 900+ attendees with 4 colleagues • Supported global marketing strategy by creating branding collateral, and conducting global edtech market analysis, and writing thought pieces • Managed front-to-end speaker experience and assisted in all event operations (customer support, ticketing, presentation organization, speaker management) • Helped organized Europe’s largest edtech conference for 900+ attendees with 4 colleagues • Supported global marketing strategy by creating branding collateral, and conducting global edtech market analysis, and writing thought pieces • Managed front-to-end speaker experience and assisted in all event operations (customer support, ticketing, presentation organization, speaker management)

    • Certified Yoga Teacher
      • Jul 2018 - Aug 2018

      • Completed a 200 Hour Vinyasa Yoga Training Course in Bangkok, Thailand • Taught classes to students at Minerva Schools at KGI • Completed a 200 Hour Vinyasa Yoga Training Course in Bangkok, Thailand • Taught classes to students at Minerva Schools at KGI

    • Thailand
    • Design Services
    • 1 - 100 Employee
    • Design Researcher
      • Jun 2018 - Aug 2018

      • Conducted in-depth research on Thailand’s shopping centers to forecast retail space design trends • Compiled and designed a research document using Adobe InDesign distributed across 3 social media channels. • Conducted in-depth research on Thailand’s shopping centers to forecast retail space design trends • Compiled and designed a research document using Adobe InDesign distributed across 3 social media channels.

    • Peer Tutor
      • Aug 2017 - Dec 2017

      • Hosted and facilitated writing lessons for students on an online learning platform (The Minerva Active Learning Forum) • Assisted and edited student's assignments during assigned office hours • Hosted and facilitated writing lessons for students on an online learning platform (The Minerva Active Learning Forum) • Assisted and edited student's assignments during assigned office hours

    • United States
    • Apparel & Fashion
    • Market Research Intern
      • Jun 2016 - Aug 2016

      • Researched consumer trends in the hotel and hospitality industry • Created typographies and consumer profiles of different traveling consumers • Presented findings to senior executives for firm marketing purposes • Researched consumer trends in the hotel and hospitality industry • Created typographies and consumer profiles of different traveling consumers • Presented findings to senior executives for firm marketing purposes

    • United States
    • Non-profit Organizations
    • 300 - 400 Employee
    • Leader of Operation Smile Service Group
      • Aug 2013 - Jul 2015

      I led a group of 20 high school students in weekly meetings to raise awareness and funds for operations for children with cleft lip. I attended mission trips and operations, organized a 2015 Charity Colour Miles for Smiles Marathon a Marathon in central Bangkok. The Event Raised $50,000, double the amount of the previous year. I led a group of 20 high school students in weekly meetings to raise awareness and funds for operations for children with cleft lip. I attended mission trips and operations, organized a 2015 Charity Colour Miles for Smiles Marathon a Marathon in central Bangkok. The Event Raised $50,000, double the amount of the previous year.

Education

  • Minerva Schools at KGI
    Bachelor's degree, Business, Management, Marketing, and Related Support Services
    2017 - 2021

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