Tao Nadine Baker
Council Member FPAI (Fintech Payments Association of Ireland) at Banking & Payments Federation Ireland- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Karthicraja Gopalakrishnan
I worked as a chief architect for one of the ambitious projects we have successfully completed recently. First thing one would notice about Tao is that she is very very self-driven; one or two amongst the hundred we meet every day. Having worked with many entrepreneurs, i can say how rare and how wonderful it is to find someone as driven as Tao. Tao can get things done against all the odds; our project constituted new technology, new platform, newly formed internal service teams, new delivery methodology, new partners/ service providers, hungry business customer, shorter timeframe, lack of resources, and a tough budget. Many leaders wouldn’t undertake projects with so many constraints but Tao thrived in such an environment. Tao is energetic, efficient, hands on, fully focused and a strong problem solver. She created an atmosphere where everyone in the team; internal, external, partners and 3rd party providers & everyone i exceeded themselves. Working with Tao as a team has been a very satisfying experience, she will have more and more success.
LinkedIn User
Tao is a fearless leader. I had an opportunity to work with Tao on a FinTech - AWS cloud transformation project. She identified a need to move a workload that needed to be moved to AWS cloud, got team onboard, and delivered the project in a matter of months, while ensuring that it was done right. I find her to be extremely confident senior leader who has a vision. She knows that it’s important to be bold for your organization, to guide them to develop advanced skills, and to innovate so the company can build differentiating features. She keeps tabs on how the industry is progressing and is not scared of change in the right direction. She skillfully works with internal and external stakeholders to ensure that they are onboard with the vision and are committed to innovation. I find her ability to maintain her calm in most tricky situations while providing guidance to the team and her senior leadership, most admirable. She is a role model and there is so much I have learnt from her during our project together. I look forward to working with you again!
Karthicraja Gopalakrishnan
I worked as a chief architect for one of the ambitious projects we have successfully completed recently. First thing one would notice about Tao is that she is very very self-driven; one or two amongst the hundred we meet every day. Having worked with many entrepreneurs, i can say how rare and how wonderful it is to find someone as driven as Tao. Tao can get things done against all the odds; our project constituted new technology, new platform, newly formed internal service teams, new delivery methodology, new partners/ service providers, hungry business customer, shorter timeframe, lack of resources, and a tough budget. Many leaders wouldn’t undertake projects with so many constraints but Tao thrived in such an environment. Tao is energetic, efficient, hands on, fully focused and a strong problem solver. She created an atmosphere where everyone in the team; internal, external, partners and 3rd party providers & everyone i exceeded themselves. Working with Tao as a team has been a very satisfying experience, she will have more and more success.
LinkedIn User
Tao is a fearless leader. I had an opportunity to work with Tao on a FinTech - AWS cloud transformation project. She identified a need to move a workload that needed to be moved to AWS cloud, got team onboard, and delivered the project in a matter of months, while ensuring that it was done right. I find her to be extremely confident senior leader who has a vision. She knows that it’s important to be bold for your organization, to guide them to develop advanced skills, and to innovate so the company can build differentiating features. She keeps tabs on how the industry is progressing and is not scared of change in the right direction. She skillfully works with internal and external stakeholders to ensure that they are onboard with the vision and are committed to innovation. I find her ability to maintain her calm in most tricky situations while providing guidance to the team and her senior leadership, most admirable. She is a role model and there is so much I have learnt from her during our project together. I look forward to working with you again!
Karthicraja Gopalakrishnan
I worked as a chief architect for one of the ambitious projects we have successfully completed recently. First thing one would notice about Tao is that she is very very self-driven; one or two amongst the hundred we meet every day. Having worked with many entrepreneurs, i can say how rare and how wonderful it is to find someone as driven as Tao. Tao can get things done against all the odds; our project constituted new technology, new platform, newly formed internal service teams, new delivery methodology, new partners/ service providers, hungry business customer, shorter timeframe, lack of resources, and a tough budget. Many leaders wouldn’t undertake projects with so many constraints but Tao thrived in such an environment. Tao is energetic, efficient, hands on, fully focused and a strong problem solver. She created an atmosphere where everyone in the team; internal, external, partners and 3rd party providers & everyone i exceeded themselves. Working with Tao as a team has been a very satisfying experience, she will have more and more success.
LinkedIn User
Tao is a fearless leader. I had an opportunity to work with Tao on a FinTech - AWS cloud transformation project. She identified a need to move a workload that needed to be moved to AWS cloud, got team onboard, and delivered the project in a matter of months, while ensuring that it was done right. I find her to be extremely confident senior leader who has a vision. She knows that it’s important to be bold for your organization, to guide them to develop advanced skills, and to innovate so the company can build differentiating features. She keeps tabs on how the industry is progressing and is not scared of change in the right direction. She skillfully works with internal and external stakeholders to ensure that they are onboard with the vision and are committed to innovation. I find her ability to maintain her calm in most tricky situations while providing guidance to the team and her senior leadership, most admirable. She is a role model and there is so much I have learnt from her during our project together. I look forward to working with you again!
Karthicraja Gopalakrishnan
I worked as a chief architect for one of the ambitious projects we have successfully completed recently. First thing one would notice about Tao is that she is very very self-driven; one or two amongst the hundred we meet every day. Having worked with many entrepreneurs, i can say how rare and how wonderful it is to find someone as driven as Tao. Tao can get things done against all the odds; our project constituted new technology, new platform, newly formed internal service teams, new delivery methodology, new partners/ service providers, hungry business customer, shorter timeframe, lack of resources, and a tough budget. Many leaders wouldn’t undertake projects with so many constraints but Tao thrived in such an environment. Tao is energetic, efficient, hands on, fully focused and a strong problem solver. She created an atmosphere where everyone in the team; internal, external, partners and 3rd party providers & everyone i exceeded themselves. Working with Tao as a team has been a very satisfying experience, she will have more and more success.
LinkedIn User
Tao is a fearless leader. I had an opportunity to work with Tao on a FinTech - AWS cloud transformation project. She identified a need to move a workload that needed to be moved to AWS cloud, got team onboard, and delivered the project in a matter of months, while ensuring that it was done right. I find her to be extremely confident senior leader who has a vision. She knows that it’s important to be bold for your organization, to guide them to develop advanced skills, and to innovate so the company can build differentiating features. She keeps tabs on how the industry is progressing and is not scared of change in the right direction. She skillfully works with internal and external stakeholders to ensure that they are onboard with the vision and are committed to innovation. I find her ability to maintain her calm in most tricky situations while providing guidance to the team and her senior leadership, most admirable. She is a role model and there is so much I have learnt from her during our project together. I look forward to working with you again!
Credentials
-
Certified ScrumMaster® (CSM®)
Scrum Alliance®Sep, 2013- Nov, 2024
Experience
-
Banking & Payments Federation Ireland
-
Ireland
-
Banking
-
1 - 100 Employee
-
Council Member FPAI (Fintech Payments Association of Ireland)
-
Jun 2022 - Present
-
-
-
permanent tsb
-
Ireland
-
Banking
-
700 & Above Employee
-
Head of Digital Innovation & Partnerships | Chair of Women In Tech
-
Sep 2019 - Present
-
-
-
Arora Design Consultancy
-
United Kingdom
-
Design Services
-
1 - 100 Employee
-
Interim Global Strategy & Digital Director
-
Sep 2018 - Sep 2019
Digital Strategy for Financial Services, Telco & Online Gaming brands globally • Expertise in launching new products and end to end marketing and acquisition services in Fintech, Banking & Insurance and Gaming companies • Shape and deliver key digital roadmaps, omnichannel strategies for B2B & B2C and sub brands • Drive Innovation workshops for global brands across Technology and Business Departments • Expertise in Customer Experience and Agile delivery Digital Strategy for Financial Services, Telco & Online Gaming brands globally • Expertise in launching new products and end to end marketing and acquisition services in Fintech, Banking & Insurance and Gaming companies • Shape and deliver key digital roadmaps, omnichannel strategies for B2B & B2C and sub brands • Drive Innovation workshops for global brands across Technology and Business Departments • Expertise in Customer Experience and Agile delivery
-
-
-
Privately Held Company
-
London, United Kingdom
-
Interim Lead - Transformation (Digital, Strategy, Product, Marketing) Cryptocurrency Exchange
-
Oct 2017 - Oct 2018
• Oversee transformation and change agenda functions within an innovative cryptocurrency technology start-up. • Spearhead innovation through effective management of digital marketing, customer experience, help desk, and partnership development. • Develop challenger marketing plan and manage media budget; create new digital brand manual. • Ensure brand consistency across all digital channels and mobile developments; leverage customer insight to refresh brand messaging. • Establish relationships with key affiliates, blogs, and social media partners. • Developed and owned digital marketing roadmap, plans, and strategies; executed CRM plan for campaign management across multiple channels. Developed and implemented the marketing strategy for the global online casino across all social media channels. Responsible for driving acquisition and retention of premium customers. Worked with the support team to ensure a superior CX was delivered for key customer segments. Show less
-
-
-
The AA
-
United Kingdom
-
Motor Vehicle Manufacturing
-
700 & Above Employee
-
Interim Head of Digital Self-Service & Transformation
-
Apr 2016 - Oct 2017
• Directed complete digitalisation of the Self-Service channel and e-commerce website, including customer registration and single sign-on technology, online document access, renewals, offer fulfillment, promotions, policy revisions, communications, and payment options. • Led process re-engineering activities across multiple channels and served as digital lead for a major Pega CRM transformation initiative. • Served as agile coach to guide business transformation and self-service team. • Created new propositions and products in collaboration with IT delivery units; delivered presentations to senior executives and board. • Maintained compliance with all regulatory requirements and GDPR. • Established digital strategy for Self-Service to incorporate innovation and implement agile delivery practices for the integration of innovative payment methods. • Developed CRM strategy to ensure acquisition and retention of key customer segments across B2B and B2C channels. • Consistently ensured strategic alignment across online new business initiatives and self-service journeys; accountable for maintaining digital best practices and CX across the organisation. Show less
-
-
-
allen international
-
United Kingdom
-
Design
-
1 - 100 Employee
-
Director of Strategic Customer Experience & Digital
-
Apr 2015 - Apr 2016
• Managed omni-channel strategy for a global client base to deliver offerings that were both innovative and disruptive. • Maintained ownership for digital customer journey and collaborated with COO/IT teams to guide innovative product development. • Designed loyalty and reward programmes as well as future road maps for clients. • Partnered with start-ups to leverage emerging technologies and enhance business collaboration. • Utilised design thinking to shape product and service strategy, customer acquisition, engagement, retention, and business planning for global clients. • Oversaw brand culture and retail strategy functions. • Partnered with one of the largest financial services institutions in the UAE to define retail and digital strategy for mass, priority, and commercial segments. • Collaborated with one of the largest gaming companies in Europe to redefine retail network of over 4,000 stores and establish an innovative digital and CX strategy. Show less
-
-
-
Tata Consultancy Services
-
India
-
IT Services and IT Consulting
-
700 & Above Employee
-
Principal Management Consultant - Customer Experience & Digital Transformation
-
Oct 2011 - Mar 2015
• Managed customer experience and digital transformation across the UK and Europe. • Conducted journey mapping, digital product development, and ideation for diverse clients. • Oversaw end-to-end agile delivery, process re-engineering, implementation, and transformation activities. • Project managed Salesforce implementation for a global brand. • Partnered and worked with one of the UK’s largest insurance groups to shape digital claims process, as well as one of the largest UK corporate banks on an e-portal transformation programme. • Developed and identified key customer journeys across channels to deliver £100million in operational efficiencies for a leading telecommunications company. Show less
-
-
-
HSBC
-
United Kingdom
-
Financial Services
-
700 & Above Employee
-
Senior Proposition/Product Development Manager
-
Jul 2008 - Oct 2011
-
-
-
Cirquent NTT DATA Group
-
Business Consulting and Services
-
1 - 100 Employee
-
Senior Strategy Consultant
-
Jan 2008 - May 2008
-
-
-
Barclays
-
United Kingdom
-
Financial Services
-
700 & Above Employee
-
Chief of Staff to MD of Business banking
-
Apr 2007 - Nov 2007
-
-
-
Absa Group
-
South Africa
-
Financial Services
-
700 & Above Employee
-
National Head of Customer Service
-
Mar 2006 - Mar 2007
-
-
-
FNB South Africa
-
South Africa
-
Banking
-
700 & Above Employee
-
Area Coporate Director
-
Jan 2004 - Feb 2006
-
-
Chief of Staff to CEO
-
Feb 2003 - Dec 2003
-
-
Fast Track Management Programme - Retail Banking
-
Sep 2001 - Jan 2003
-
-
-
PwC Consulting - People & Organization
-
France
-
Business Consulting and Services
-
100 - 200 Employee
-
Corporate Strategy Consultant
-
Sep 1999 - Aug 2001
-
-
Education
-
2023 - 2024
Well College Global
International Certified Coach Professional Programme, Business Coaching -
2023 - 2024
The Corporate Governance Institute
Diploma in Corporate Governance, Corporate Governance -
2020 - 2021
Irish Management Institute
Advanced Leadership Program, Organizational Leadership -
2020 - 2020
INSEAD
Online Certificate Programme, Innovation In The Age of Disruption -
2019 - 2019
New Skills Academy
Diploma in Digital Marketing -
2017 - 2017
NLP Academy
NLP Business Practitioner, Leadership, Sales, Negotiating, Marketing, Effective Communication, Influencing -
2013 - 2015
Hult International Business School London
Executive MBA, Innovation & Disruptive Business Models; Digital & Social Media; Design Thinking; Leadership -
2013 - 2013
Evolve Beyond
Certified Scrum Master, Agile -
2012 - 2012
APMG International
ITIL V3, IT Service Management -
2012 - 2012
The Chartered Institute for IT
Foundation Certificate in Business Analysis, IT -
2011 - 2011
APMG International
Prince 2, Project Management -
2011 - 2011
Learning Tree International
Management Skills -
University of KwaZulu-Natal
BA, Political Science, French & Spanish -
Stellenbosch University
MA, International Business Management -
Damelin
Financial Management, Finance -
Stellenbosch University
Honours, Strategy & Global Business -
AAA School of Advertising
IMC, Marketing Communications and Brand Management Specialisation
Community
