Tanya van Hoeven

Senior Consultant E-commerce at OneRetail BV
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Contact Information
us****@****om
(386) 825-5501
Location
NL
Languages
  • English Native or bilingual proficiency
  • Dutch Native or bilingual proficiency
  • German Elementary proficiency
Skills

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Bio

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5.0

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Merlijn Koldenhof

Tanya is een fijn persoon om mee samen te werken. Ze is slim, respectvol en aardig, maar ook zakelijk als dat nodig is. Haar online kennis rijkt heel ver dankzij al haar verschillende online functies bij Intertoys en Nextail. Ik vond het erg prettig om met Tanya samen te werken.

Sandro Honkoop

I have experienced Tanya as a very loyal, trustworthy, knowledgeable, a devoted strategic marketing professional who is always willing to take the extra mile and demonstrating the right sense of urgency and putting the customer first. She's very capable to balance between supporting the buying department with creative solutions while ensuring that the growth for future isn't compromised. Besides her professional skills, Tanya is a very pleasant person to work with and a great team player. Key words: Strategic Marketeer Flexible Solution orientated instead of problem orientated

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Credentials

  • Digital Leadership
    Growth Tribe
    Jan, 2022
    - Sep, 2024
  • Crossmediale contentmarketing
    Emerce
  • Post HBO Leergang Social Media
    Beeckestijn Business School

Experience

  • OneRetail BV
    • Netherlands
    • Business Consulting and Services
    • 1 - 100 Employee
    • Senior Consultant E-commerce
      • Nov 2022 - Present
  • bol.com
    • Netherlands
    • Business Consulting and Services
    • Retail Campagne Manager
      • Aug 2019 - Nov 2022

      Some of my responsibilities: - Coördination marketingcampaigns (allignment between marketing & business targets) - Optimization of the cross department campaigningproces - Tooling & Automation (Promotions, Campaigns, Personalization & Homepage) Some of my responsibilities: - Coördination marketingcampaigns (allignment between marketing & business targets) - Optimization of the cross department campaigningproces - Tooling & Automation (Promotions, Campaigns, Personalization & Homepage)

  • Intertoys
    • Netherlands
    • Retail
    • 500 - 600 Employee
    • Manager CRM & Digital Marketing
      • Oct 2018 - Jul 2019

      As Manager Digital Marketing & CRM I was responsible for the online marketing activities & the loyalty program of Intertoys. Our goal was to optimize our activities and move towards a datadriven marketing approach.

    • Projectmanager Digital marketing, Content & Publishing
      • Jan 2018 - Sep 2018

      In this role I was part of the E-commerce projectteam. This team was responsible for setting up the new organisational structure of the webteam. Some of my responsibilities in this role: - Platform migration intertoys.nl- Set-up & recruitment of the team responsible for the front-end management of intertoys.nl- Migration online marketingactivities to new agencies- Implementation of Marketing Automation tool WCA- Coordination the integration of Google Analytics & Bazaarvoice

  • Nextail
    • Spain
    • Software Development
    • 100 - 200 Employee
    • Senior Engagement Marketeer
      • Jan 2016 - Dec 2017

      ►Responsible for social strategy for Leen Bakker, Intertoys, Cook&Co & Xenos►Implementing social performance tooling & strategy (SalesForce & Smartly)►Contentstrategy for Intertoys (including the launch of contentplatform Intertoys Play)► Coaching & training the team in social media advertising►Influencermarketing►Contentcreation

    • Engagement Marketeer
      • Jan 2015 - Mar 2016

    • Online Marketeer
      • 2012 - Dec 2014

      As Online Marketeer I was responsible for several activities in the webshopteam, including: ► Site maintentence & planning► Brandactivation► Online marketing & social media► E-mail marketing

    • Content Specialist
      • 2010 - 2012

  • Bharat Entertainment International (BEIFILMS)
    • Movies, Videos, and Sound
    • 1 - 100 Employee
    • Communicatie Medewerker
      • 2008 - 2010

      Online PR, sitebeheer, social media Online PR, sitebeheer, social media

  • De Zakenpartner B.V.
    • Public Relations and Communications Services
    • Marketing Internship
      • 2009 - 2009

Education

  • Growth Tribe
    2022 - 2022
  • Squared Online
    Digital marketing
    2017 - 2018
  • Emerce Opleidingen
    HBO+, Crossmediale Contentmarketing
    2016 - 2017
  • Beeckestijn Business School
    Leergang Post HBO, Social media
    2011 - 2012
  • Hogeschool INHOLLAND Rotterdam
    HBO Bachelor, Media & Entertainment Management
    2005 - 2010

Community

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