Experience

The Modern Brand Company, LLC
• United States
• Advertising Services
• 1 - 100 Employee
• Senior Account Executive/Strategist

  • Oct 2019 - Present


AdventureKEEN

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Marketing Manager

  • May 2014 - Aug 2019

  • Manage marketing and publicity for outdoor guidebook imprints Wilderness Press and Menasha Ridge Press • Manage company blogs and social media accounts • Work with over 300 authors to promote their new titles through presentations and media • Work closely on outdoor advocacy campaigns with the Conservation Alliance, American Hiking Society, Pacific Crest Trail Association • Manage marketing and publicity for outdoor guidebook imprints Wilderness Press and Menasha Ridge Press • Manage company blogs and social media accounts • Work with over 300 authors to promote their new titles through presentations and media • Work closely on outdoor advocacy campaigns with the Conservation Alliance, American Hiking Society, Pacific Crest Trail Association



CRC Insurance Services, Inc.

• eMarketing Specialist

  • Dec 2012 - May 2014

  • Project manager for rebranding of 10 company websites • Increased email open rates by 133% • Monitor data and provide reports that include actionable recommendations for future campaigns • Develop and manage email campaigns for seven insurance companies • Project manager for rebranding of 10 company websites • Increased email open rates by 133% • Monitor data and provide reports that include actionable recommendations for future campaigns • Develop and manage email campaigns for seven insurance companies



DAXKO

• United States
• Software Development
• 400 - 500 Employee

• Impact Services Coordinator

  • Sep 2011 - Nov 2012

  • Directly consulted with 46 clients regarding monthly campaign results • Proactively communicated trends and potential issues to clients • Traveled on-site for campaign implementations and to gather insight to better represent our clients with our customer engagement services • Directly consulted with 46 clients regarding monthly campaign results • Proactively communicated trends and potential issues to clients • Traveled on-site for campaign implementations and to gather insight to better represent our clients with our customer engagement services



The University of Alabama

• Higher Education
• 700 & Above Employee

• Graduate Assistant

  • Aug 2010 - Sep 2011

  • Oversaw the University of Alabama's Advertising and Public Relations computer lab operations • Managed and scheduled undergraduate work study students • Assisted in proctoring and grading undergraduate exams • Oversaw the University of Alabama's Advertising and Public Relations computer lab operations • Managed and scheduled undergraduate work study students • Assisted in proctoring and grading undergraduate exams



Tuscaloosa City Schools

• United States
• Education Management
• 500 - 600 Employee

• Advertising Teacher

  • Jul 2009 - Jun 2010

  • Introduced high school students to multiple levels of advertising topics and skills through basic and advanced classes • Developed entire advertising curriculum for the Tuscaloosa Center for Technology • Collaborated with the University of Alabama on multiple projects, engaging both high school and college students in joint classroom initiatives • Introduced high school students to multiple levels of advertising topics and skills through basic and advanced classes • Developed entire advertising curriculum for the Tuscaloosa Center for Technology • Collaborated with the University of Alabama on multiple projects, engaging both high school and college students in joint classroom initiatives



Microsoft Corporation

• United States

• Campus Sales Representative

  • Aug 2009 - May 2010

  • Promoted Microsoft’s Windows 7 OS to University of Alabama students • Used a mix of social media and both internal and external blogs to stimulate conversations about the product • Engaged students by hosting creative on- and off-campus events and contests • Collaborated with University of Alabama professors to incorporate the Windows 7 OS into class lectures • Promoted Microsoft’s Windows 7 OS to University of Alabama students • Used a mix of social media and both internal and external blogs to stimulate conversations about the product • Engaged students by hosting creative on- and off-campus events and contests • Collaborated with University of Alabama professors to incorporate the Windows 7 OS into class lectures



Converge Advertising

• United States
• Advertising Services

• Plans Book Director

  • Oct 2008 - Jun 2009

  • Managed the development of the plans book for a fully integrated advertising campaign to combat binge drinking on college campuses for the AAF National Student Advertising Competition (NSAC) • Conducted research that aided in an award-winning and nationally implemented campaign • Assisted in creating and executing a compelling presentation for the client (The Century Council) • Campaign received 1st place in AAF District 7 and 2nd place at AAF NSAC Nationals • Managed the development of the plans book for a fully integrated advertising campaign to combat binge drinking on college campuses for the AAF National Student Advertising Competition (NSAC) • Conducted research that aided in an award-winning and nationally implemented campaign • Assisted in creating and executing a compelling presentation for the client (The Century Council) • Campaign received 1st place in AAF District 7 and 2nd place at AAF NSAC Nationals



DirectGroup Bertelsmann

• Communications Intern

  • May 2008 - Aug 2008

  • Created and developed social media channels to enhance various publication genres and individual author visibility • Wrote and issued press releases on publishing-related topics • Performed research and wrote reports for incoming CEO in preparation for the acquisition of Bertelsmann • Performed clipping service and created digital news archive for entertainment industry mentions • Created and developed social media channels to enhance various publication genres and individual author visibility • Wrote and issued press releases on publishing-related topics • Performed research and wrote reports for incoming CEO in preparation for the acquisition of Bertelsmann • Performed clipping service and created digital news archive for entertainment industry mentions